Happy Honda Days
The latest rendition of the "Happy Honda Days" holiday campaign begins and features various amusing thank-you letters to Honda dealers from "Happy Honda Days" shoppers and their loved ones. These personalized stories of happiness come with every Honda.
These six comical TV spots showcase the Honda product line and various standard features such as rearview camera, Pandora® internet radio or Bluetooth® HandsFreeLink®.
Spots will air on high-profile network programs such as "Modern Family," "The Good Wife," "How I Met Your Mother," "The Office," "X-Factor," and on ESPN, TNT and TLC.
Creative will also be integrated on display ads running on car-shopping sites, network radio, two Spanish-language TV spots and print ads in national publications, including "Entertainment Weekly," "People," "Sports Illustrated," "TIME," "Us Weekly," "USA Today" and "Wall Street Journal." Dealers have access to customizable TV, print, radio, banners and social media assets. The campaign runs through January 2.
Dad's New Accord
Lisa's New Odyssey
Laura's New Civic
Steve's New Pilot