Honda isn't just a car company. It's an innovation company that makes everything from outdoor equipment, ATVs, Indy Cars, motorcycles and generators to jets and ASIMO®, the robot.
But of all these marvels, the Honda Dream Garage Sales Event might be their greatest innovation yet. Where, for the first time ever, people can get great deals on almost everything they make.
The campaign featured four :30 TV spots in which our host eagerly demonstrated various Honda wonders, along with an individual Honda car model. It also included extensive digital, print, POP and radio placements.