Campaign Overview

The new Crosstour campaign breaks next week on prime and cable TV. It's based on the idea that there's not much out there to which you can compare this fresh, unique and hard-to-categorize vehicle. So instead, the campaign defines the Crosstour by showing all of the things that it isn't. At the end of the TV spot, the Crosstour is revealed as an excitingly unconventional, high-performance counterpoint to all things boring and blah.

Look for the Crosstour commercial on high-profile network TV programs, including 30 Rock, The Office, Desperate Housewives, Grey's Anatomy and Parenthood. In addition, the :60 commercial will be featured on cable networks such as Comedy Central, FX, SyFy and Spike. Crosstour will also have online presence on and as well as streaming video on March Madness On Demand on And finally, check out the Crosstour print ad in publications such as Time, ESPN Magazine, The Economist and New York Times Magazine.

"Isn't. Is." print

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Crosstour banner

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