Civic Forza integration

Civic Forza integration

Civic Forza integration

Campaign Overview

Honda is set to launch three distinct performance-oriented models in the year's biggest racing game, Forza Horizon on Xbox 360. Beginning on Jan. 15, Forza Horizon players can download the Honda Challenge Car Pack on Xbox LIVE, featuring three Honda models, the new 2013 Civic Si Coupe, original 1986 Civic Si or Honda Performance Development B-Spec Rally Fit, free to Xbox LIVE members.

In addition to downloading Honda cars to play in-game, players can race virtually against Honda IndyCar driver Scott Dixon and try to beat his fastest time around the environment in a 2013 Civic Si. This "2013 Civic Si Challenge" contest awards the fastest racer the opportunity to meet the Indianapolis 500® winner in person and receive a custom Civic Si-themed Xbox 360 gaming console.

On Feb. 15 a photo contest will launch in Forza Horizon encouraging players to submit photos taken in-game of the 2013 Civic Si. The best photo will be featured on Honda social channels and on the Honda website. Winners of the contest will receive a custom Civic Si-themed Xbox 360 gaming console.

Beginning on Dec. 15 the branded destination experience launched and video banner ads directed players from the Xbox LIVE environment. Players could then view photos of Honda cars and vote on the track to compete in the "2013 Civic Si Challenge."

1986 Honda Civic Si

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2012 Honda Performance Development B-Spec Rally Fit

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2013 Honda Civic

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