Candy Cane Lane

Candy Cane Lane

Candy Cane Lane

Campaign Overview

This year Honda has expanded upon its annual Happy Honda Days campaign to bring the magic of the holidays to patients at Children’s Hospital of Orange County (CHOC Children's) through an immersive journey down a virtual Candy Cane Lane shared via Oculus headsets.

"This year Honda has the unique privilege of transporting children at CHOC Children's to a virtual winter wonderland that brings the festive spirit of the holidays to the kids directly," said Susie Rossick, Assistant Vice President, Honda Auto Marketing. "Seeing the kids' heartfelt reactions to the experience and being able to bring magic to their hospital stay is especially meaningful during the holidays."

Candy Cane Lane

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