Brad, The Lyft Driver

Brad, The Lyft Driver

Brad, The Lyft Driver

Campaign Overview

Honda debuts an online video series, "Brad, the Lyft Driver," a hidden-camera-style social video starring comedian Nick Thune and the all-new 2015 Fit. In it, Thune's charming, offbeat character, Brad, imparts wisdom while surprising unsuspecting passengers and engaging them in fun comedic performances. In one scene, Brad talks about the importance of maintaining a good vibe in the car, which segues to him with a passenger and yelling obnoxiously out the window at people. In another, Brad discusses how he connects with passengers on a personal level, and he is seen playing odd personalized songs for people. The video series was directed by Fred Savage, who also directs "Modern Family" and "Always Sunny in Philadelphia."

The "Fit for You" campaign taps into the resourcefulness of Gen Yers and showcases the ability of the Fit to handle whatever life throws at them, including a quirky Lyft driver and Vine celebrities. The work prominently demonstrates the Fit's unrivaled space and versatility and class-above technology features—including standard Bluetooth® HandsFreeLink®, USB connectivity, auto on-off headlights and a multi-view rear camera—to show that the Fit is the perfect car for everyone and everything.

Brad, The Lyft Driver

[vimeo vimeoid="145430533"]