April Fools - Fit Kit

April Fools - Fit Kit

April Fools - Fit Kit

Campaign Overview

Kit cars have been around for decades for replica vehicles, but the industry will receive a big jolt with the 2015 Fit Kit, (#FitKit) the first production car you build yourself, in the convenience of your own home. Honda will offer the Fit Kit, all 200,000 mechanical parts, starting on April 14, with the launch of the all-new, fully assembled 2015 Fit available only at Honda dealers across the United States.

After using the "build and price" feature to configure their Fit online at http://www.automobiles.honda.com/fit, customers will literally have the choice of building it themselves or taking delivery of a Honda-assembled vehicle at a Honda dealership. With the build-at-home option, now in beta, customers will receive a detailed instruction manual and DVD along with a complete set of parts to assemble a 2015 Fit.

The 2015 Fit goes on sale April 14 and is completely redesigned to deliver an unparalleled combination of style, interior space, fun-to-drive performance and fuel efficiency, plus leading-edge vehicle connectivity and numerous standard features. Now, with the ability to build it yourself, the Fit offers a best-in-class personal connection that is unmatched by other automakers.

Fit Kit

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