Accord - Dreams

Accord - Dreams

Accord - Dreams

Campaign Overview

A new spot from Honda, "Dreams," reignites a car enthusiasts' long-lost passion with the sporty and restyled 2016 Honda Accord.

The 60-second spot begins in flashback as we watch a young boy consumed with his one true love — cars. As he ages, his enthusiasm only grows stronger as his car-obsessed imagination unfolds in a series of spectacular fantasy sequences. The commercial then transitions to present day, revealing the hero as an adult stuck in traffic. We can see in his eyes his fire and enthusiasm is long gone, as adult responsibility has forced him into "commuter compromise." However, his love of cars is once again rekindled when he catches a glimpse of the sexy, sporty Accord.

The commercial demonstrates that it’s never too late to revive a passion or dream you may have given up on.

Dreams

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