2018 Fit

2018 Fit

2018 Fit

Campaign Overview

Honda, which is fond of using visual razzle-dazzle in its ads, is unleashing some new optical tricks as it seeks to inject new life into its subcompact Fit.

The campaign for the 2018 model comes as small-car sales continue to slump. Honda is trying to spark new interest with a range of content across multiple platforms that it bills as its "most robust multicultural, mobile and social-driven campaign to date."

Fun Surprises

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Social 1

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Social 2

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Social 3

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Social 4

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Social 5

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Social 6

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