2018 Fit
Campaign Overview
Honda, which is fond of using visual razzle-dazzle in its ads, is unleashing some new optical tricks as it seeks to inject new life into its subcompact Fit.
The campaign for the 2018 model comes as small-car sales continue to slump. Honda is trying to spark new interest with a range of content across multiple platforms that it bills as its "most robust multicultural, mobile and social-driven campaign to date."
Fun Surprises
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Social 1
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Social 2
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Social 3
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Social 4
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Social 5
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Social 6
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