RDX Gulliver's Travels
Acura launched a fully integrated campaign to support launch of the entirely new Acura RDX. The campaign communicates the astute characteristics of this new luxury crossover—spacious but not too big, powerful while also nimble and subtly stylish. The TV campaign features a modern twist on the classic fable, "Gulliver’s Travels"— the all-new RDX has the unique ability to be the right size for any situation. Gulliver may not want to escape from Lilliput if it means leaving his new RDX behind. In online elements, Gulliver's Lilliputian friends help show off the RDX's impressive line-up of new features.