Campaign Overview

Acura and Marvel Entertainment announced the details of their promotional campaign for this summer's most anticipated film, Marvel's The Avengers. Following the luxury automaker's integration with THOR last summer, Acura is building on its established role as the official vehicle of S.H.I.E.L.D.

Throughout Marvel's The Avengers, S.H.I.E.L.D. agents drive various Acura vehicles, including the MDX, ZDX and TL models__; the completely redesigned 2013 RDX will make a cameo appearance. In addition, an Acura convertible sports car was created specifically for the film.

The hub of Acura's national advertising campaign for Marvel's The Avengers, http://www.SHIELDops.com, allows fans to immerse themselves in the world of S.H.I.E.L.D. and Marvel's The Avengers.

The campaign is composed of a multiplatform media buy, retail tie-ins and national ABC screenings of Marvel's The Avengers with after-parties in select markets. The entirely new 2013 Acura RDX will be featured throughout the campaign, including a 30-second TV spot which incorporates the new vehicle with scenes from Marvel's The Avengers.


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Red Carpet Premiere: Samuel L. Jackson

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Red Carpet Premiere: Stan Lee

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Red Carpet Premiere: Robert Downey Jr. in NSX

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