Acura/Super Bowl

Acura/Super Bowl

Acura/Super Bowl

Campaign Overview

Acura's Super Bowl commercial, "Transactions," depicts the over-the-top antics of two actual top car collectors, Jerry Seinfeld and Jay Leno, in an unrelenting bid to be the first in line to take delivery on the first Acura NSX.

The Super Bowl campaign included a pre-game release of a 1-minute 50-second –extended version of "Transactions," PR initiatives, search, seeding and paid media placements.

Transactions

[vimeo vimeoid="152765184"]

Transactions - Extented

[vimeo vimeoid="153014390"]