Originally posted on Adweek

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This year’s Adweek Media All-Stars represent the variety of tasks media agencies are taking on in 2023. They’re navigating AI and its impact on media buying, and they’re mastering the constantly growing list of retail media networks. This is all while doing what media agencies do best: strategically planning and executing the most effective media buys. Adweek’s2023 Media Executive of the Year, Stacy DeRiso, has guided Initiative toward one of the industry’s strongest offerings. And our Rising Star, Allison Wolf, is using her power as a media buyer to advocate for change and inclusivity. Check out those profiles below, as well as 19 additional Media All-Stars who are mastering their craft. —Jameson Fleming

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Woo has transformed the marketing intelligence practice, turning it into the beating heart of RPA's media strategy. In 2022, his audience targeting and measurement approach led to a staggering increase in conversion rates — from 80%to 170% versus traditional targeting and nontargeting approaches. Woo also developed proprietary demand-sensing tools that further impacted conversion rates for clients. Beyond client-facing achievements, Woo has revolutionized internal processes, saving his team hours a week through data automation and efficiencies. Woo is a champion of a people-first approach, committing his efforts to humanizing data and fostering strong support for client-facing members of RPA. As a professor at the University of Oklahoma and a mentor at ThinkLA, he is shaping the next generation of advertising professionals, making the complex world of marketing analytics accessible and compelling. — Kennyatta Collins

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