Thinking

Thought-leadership from our Associates.

25
October
2016
For Today’s CMOs, Nuance Is Dead; Long Live Nuance

We live in a world of extremes and exaggerations. The internet can be broken (impossible) by a single tweet or celebrity Instagram photo. Some paid content articles seem to subsist almost exclusively on claiming that "no one" can believe what Celebrity A looks like 20 years after a big break (spoiler alert: older).

RPA Author: Aaron Dodez

 

12
October
2016
Artificial Intelligence, Artificial Creativity and Artificial Humanity

Artificial Intelligence will eliminate a lot of jobs in the coming years. But if you’re worried, remember AI sucks at being creative.

RPA Author: Tim Leake

 

07
October
2016
The future of advertising: What do the interns think?
 

When the challenges are obvious to the interns, it's time to realize the platform we're standing on is burning, writes RPA's SVP of creative, marketing and innovation.
 

RPA Author: Tim Leake

 

26
July
2016
The Digital Rollout Of Bill Simmons’ New Media Company Has Been Flawless

While most outlets and sports fans are focused on the performance of Bill Simmons' budding media empire’s crown jewel, the premium HBO television show “Any Given Wednesday with Bill Simmons,” we should really be taking a second to examine how he has undoubtedly nailed the setup and rollout of his new digitally focused business.

RPA Author: Aaron Dodez

 

21
July
2016
How to combat an agency’s top four collaboration killers

We’ve all been to the eternal meeting with the dull presentation. These four tips can keep those disruptions from killing agencies’ collaborative vibes.

RPA Author: Pramit Nairi

 

12
July
2016
Time to leave your agency? 5 questions to ask.
 

Ask these five important questions before you decide to make a change, writes RPA's vp and creative social media director.
 

RPA Author: J Barbush

 

25
April
2016
5 forgotten secrets of successful marketing

Our minds are so deep in circular debates and short-term projects that it's easy to forget the big-picture issues and opportunities that ought to be guiding the work we're doing. Think of these five "forgotten secrets" almost like a checklist that should be reviewed regularly, in order to make sure we're doing it right. 

RPA Author: Tim Leake

 

17
April
2016
5 things to consider before you advertise in virtual reality

Virtual reality is one of advertising’s most buzzed-about tactics. With new technologies and an influx of capital to the medium, it’s now possible to create innovative, multisensory experiences. But while it’s great to be first to use something breakthrough to catch people’s attention, it’s important to understand that value only comes from using it in a thoughtful, strategic way.

RPA Author: J Barbush

 

06
April
2016
How I learned to stop worrying and get clients to fall in love
 

How’d it go? That’s the inevitable question after the big presentation. The answer you hope to deliver back is, "Great! They loved it," rather than, "Well … " Heading up the creative department at an advertising agency can be stressful. Especially when presenting the blood, sweat and tears of the entire team.
 

RPA Author: Joe Baratelli

 

14
March
2016
5 Ways to Navigate the Complex Path to Simple

You’ve heard it a million times: Keep it simple. But few understand the effort that goes into simplicity. Oftentimes, people look at simple as the beginning, but in reality, simple is the end.

RPA Author: J Barbush

 

30
December
2015
What I Learned in 2015

6 things that stood out to EVP, Chief Creative Officer Joe Baratelli in 2015.

RPA Author: Joe Baratelli

 

18
November
2015
6 reasons marketing fails keep happening

Rather than just tell you the top six mistakes that can lead to failure in marketing, which would be like Paula Deen telling you why you shouldn't cook with margarine, I'm going to instead give you the questions every marketer should ask themselves to avoid future failure.

RPA Author: Scott Jensen

 

28
October
2015
8 ways for millennials to grow into awesome creative directors

It may be a few years down the road, but to be a great CD, you should start learning now. They don’t teach that stuff in ad school or at your agency. So, here are a few tips to file away for when you’re in charge.

RPA Author: J Barbush

 

14
October
2015
Creative boredom: How to turn an unengaged mind into an advantage

Boredom is misunderstood. This is partly because it’s a pregnant pause in our overstimulated world of cellphones, emails and chatty Uber rides. It’s also mislabeled, sometimes referred to as "the doldrums." But none of that is truly accurate.
 

RPA Author: J Barbush

 

18
September
2015
The Anxiety of Millennial Affluents

Sure, we all know the Millennials. You know, the biggest generation ever. The ones so full of optimism and creativity. The ones obsessed with technology. The ones living with their parents. But not much attention is paid to the affluent ones, the ones with HHI at over $180k. Can we measure them with the same yardstick that we measure the rest of the 76.4 million of their generational cohorts? The answer is yes and no. 

RPA Author: David Measer

 

04
September
2015
CMOs, Here’s Why Just Working With Social Influencers Isn’t Enough

With the power of influencers continuing to rise, brands have the opportunity to craft a strategic approach when choosing the right influencer and nurture a relationship that can lead to a more fulfilling and successful partnership.

RPA Author: Aaron Dodez

 

02
September
2015
10 easy ways to get promoted at your agency

You made it through college. You made it through ad school. And you landed that agency job. What's next? Well, a promotion, of course. So what are some good ways to stand out among new hires, and also established ones? Here are 10 easy ways to get noticed at your agency.
 

RPA Author: J Barbush

 

16
July
2015
The Case for Sustainable Optimization

The advertising media marketplace is at a crossroads: As an industry, we can commit to sustainable, authentic optimization or we can perpetuate the predatory version we've seen mushroom in recent years.

RPA Author: Mike Margolin

 

14
July
2015
Los Angeles: Inspiring Things Versus an Inspiring Life

Why Tim Leake, SVP, Growth & Innovation at RPA, left New York... and never looked back

RPA Author: Tim Leake

 

30
June
2015
[5 Links] Jason Sperling on Building Brand Attraction in an Age of Brand Aversion

The RPA ECD and author of "Look At Me When I'm Talking To You" - currently unfolding one page a day on Instagram (@lookatmebook) - shares links on fostering brand loyalty in an attention-scarce world.

RPA Contributor: Jason Sperling

 

30
June
2015
Excitement and disillusionment in Cannes

I spent the last week at the Cannes Lions International Festival of Creativity, riding a roller coaster of emotions triggered by what I experienced. I found myself fluctuating between feelings of excitement and inspiration, and feelings of bitterness and disillusionment.

RPA Author: Tim Leake

 

28
May
2015
Opinion: It's time for a new client-agency relationship

This is an article in a series on "Agencies in the Ad Tech Era," a look at how the call for automation and efficiency is challenging companies to rethink their structures.

RPA Author: Mike Margolin

 

08
May
2015
Brands Should Beware the Legal Hazards of Flirting With Celebs in Social

RPA Author: J Barbush

 

07
May
2015
User-Generated Video Content is Drowning Out Brands: But There's Hope

RPA Author: Aaron Dodez

 

22
April
2015
7 dirty little secrets of the marketing industry

RPA Author: Tim Leake

 

26
March
2015
The last piece on viewability standards you'll read

RPA Author: Mike Margolin

 

25
March
2015
Brands, stop asking me to "Join the Conversation."

RPA Author: J Barbush

 

23
March
2015
Who should handle social media?

RPA Authors: Aaron Dodez & J Barbush

 

10
March
2015
The Real Reason Every Marketer Should Attend SXSW

RPA Author: Tim Leake

 

19
January
2015
10 LinkedIn mistakes that will cost you that job

RPA Author: J Barbush

 

01
October
2014
Real-Time Versus Right Time

RPA Contributor: Mike Margolin

 

25
September
2014
Five Key Learnings from the Hyper Island Breakfast Speaker Series

RPA Contributor: Tim Leake

 

15
August
2014
Brands aren't people. And if they were, they'd hate ads too.

RPA Contributor: Aaron Dodez

 

25
July
2014
Agencies need to be more creative about creativity

RPA Author: Tim Leake

 

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