press
For press related inquiries, contact:
Britt McColl
  bmccoll@rpa.com
  310.633.6485
 
 
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Lastest Releases:
 
April 30, 2008
Jim Sieminski Joins RPA as VP, Account Director
RPA, a leading independent advertising agency on the West Coast, welcomes Jim Sieminski as VP, Account Director. Sieminski will direct the recently won PENTAX Imaging Company business and will work in concert with Tom Kirk, EVP, Management Account Director, on new business.
 
April 24, 2008
All-New Acura TSX Advertising Campaign Reveals "A New Generation Has Arrived"
A fully integrated national advertising campaign for the all-new Acura TSX began on April 20. The strategy for the campaign developed by Acura and RPA, a leading independent advertising agency based on the West Coast, is to build excitement for the launch of the all-new Acura TSX by accentuating the vehicle's sophisticated look and exhilarating performance, thus demonstrating "A New Generation Has Arrived."
 
April 18, 2008
PENTAX Hires RPA
PENTAX Imaging Company, a division of PENTAX of America, Inc., announced the hiring of RPA as its agency of record to handle all integrated marketing for the company. The PENTAX Imaging Company marketing support budget for 2008 is approximately $10 million.
 
March 14, 2008
RPA Creates New Division to Service Acura
RPA has created a new dedicated division to service Acura. This division further evolves the current Acura core team and will be led by two recently appointed senior executives: Dave Weber as EVP, General Manager, and John Hage as SVP, Creative Director.
 
March 3, 2008
RPA Wins Several New Media Accounts
RPA has been named agency of record to handle media buying for Reily Foods, a Louisiana-based food and beverage company, three Honda Dealer Advertising Associations, six Acura Dealer Advertising Associations and Haggman Advertising, Design and Public Relations in Manchester, Mass. The accrued billings are in excess of $7 million.