Honda Spokesman Patrick Warburton Returns for 'Happy Honda Days' Campaign, Features Nine TV Spots
 | Today Honda's integrated, national "Happy Honda Days" campaign returns, this time with Honda spokesman Patrick Warburton as the lighthearted voice of holiday savings. Read Full Story  |
Celebrities Take the Wheel as Acura's 'Season of Reason' Campaign Returns Starring Gordon Ramsay and Bette Midler
 | Acura's "Season of Reason" campaign returns for the third year featuring superstars Bette Midler and Gordon Ramsay. Read Full Story |
New Honda Pilot Commercial Strikes a Familiar Chord
 | Honda is launching their redesigned Pilot SUV with a multimedia campaign. RPA, Honda's long-standing agency of record, developed the campaign, which features as its centerpiece a 30-second spot to differentiate the Pilot by bringing attention to the vehicle's smart and stylish utility. Read Full Story |
Larry Postaer Shares 50 Years of Advertising Tales in New Book, 'Pickett, Plunkett and Puckett.'
 | A penchant for the written word early in life foreshadowed an accomplished advertising career spanning six decades and a bounty of anecdotes, as told in the new memoir "Pickett, Plunkett and Puckett. My 50 Years in Advertising." Author Larry Postaer recounts his first three clients, whose alliterative surnames comprise the book title, as well as encounters with some of marketing's most illustrious names along the journey that led to co-founding RPA, one of the largest independent advertising agencies on the West Coast. Read Full Story |
New Ad Campaign Provides Plenty of 'Good Reasons' to Buy a New Honda
| Honda will launch a fully integrated national advertising campaign on Sept. 12, starring actor Patrick Warburton ("Rules of Engagement," "Family Guy," "Seinfeld") and highlighting the company's long tradition of earning top industry accolades and recognition for safety, reliability, high quality and exceptional resale value. Read Full Story |
Honda Premieres "The Super Civic Quest," an Epic Digital Scavenger Hunt
| Today, "The Super Civic Quest," the most ambitious digital quest ever created, with 30 unique clues and seven unique pieces of custom content launches on the Honda Civic Facebook page. Read Full Story |
All-New Honda Civic Ad Campaign Celebrates "To Each Their Own"
| Campaign Includes TV, In-Theater, Print, Interactive, Outdoor and Branded Entertainment Read Full Story |
Farmers Insurance Continues with Professor Burke As Centerpiece of Ad Campaign; 5 New Spots and 8 New Print Ads Debut
| Farmers Insurance is launching five new TV spots and eight new print ads to build on the successful University of Farmers® campaign developed by RPA. Read Full Story |
J.D. Power and Associates Ranks Honda Site First Among Automotive Manufacturer Web Sites for a Second Consecutive Time
| RPA's multi-discipline capabilities helped the Web site beat competitors on appearance, speed, navigation and information/content Read Full Story |
Honda Premieres 'The Undying Dream' Short-Film Documentary at 2011 Sundance Film Festival
| As part of the "DREAM THE IMPOSSIBLE" Documentary Series, today Honda debuted its eighth short-film documentary, "The Undying Dream," at the Sundance Film Festival. Honda's more than 844,000 Facebook fans, as well as its YouTube channel viewers, will also get a sneak peek of "The Undying Dream" today. Read Full Story |
For press-related inquiries:
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Britt McColl bmccoll@rpa.com @britt_at_RPA (310) 633-6485 |
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