– Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products.
The all-new 2016 Honda Pilot makes its debut in an integrated advertising campaign that touts the perfect family vehicle with room for everyone to grow. The memorable campaign features captivating computer-generated imagery to showcase functionality in TV and uses this same look across digital and print, as well as music from Grammy-winning rock band Weezer to spark interest in a second TV spot.
Tesoro, a leading U.S. refiner and marketer of petroleum products and owner of the ARCO brand, recently introduced an integrated advertising campaign that highlights the benefits of quality TOP TIER®* gas from ARCO. Designation as a "TOP TIER®" gasoline means that ARCO gas exceeds the Environmental Protection Agency's (EPA) minimum detergent requirements to help clean critical engine parts.
In sync with the launch of the all-new 2016 HR-V Crossover, Honda is launching an original advertising campaign illustrating the brand's history of innovation that led to this crossover that gets everything right.
thinkLA, a nonprofit association founded to promote Los Angeles as a network of creativity and innovation in media, marketing, and advertising, is hosting the fifth annual thinkLA IDEA Awards Gala (formerly the Interactive Awards) today, June 4. The IDEA Awards pay tribute to Los Angeles as a hotbed of creativity and brand building.
Leave it to an advertising-agency creative to be the first author to publish a complete book on Instagram. Jason Sperling, SVP/ECD at advertising agency RPA, is exclusively posting his new book, Look At Me When I’m Talking To You (@lookatmebook on Instagram), a compelling discussion about winning over jaded, overstimulated consumers, one illustrated, standalone page a day on the popular social networking service. Rather than passively reading the book, Instagram facilitates a shared conversation with readers.
After a highly competitive agency review process, RPA was named agency of record for ampm and will handle strategic, creative, social and digital responsibilities for this popular chain of convenience stores.
With one-third of all photos taken by people aged 18–24 being selfies, and more than one million selfies being taken each day1, Honda is introducing a unique trim model to appeal to this key, influential segment. The Honda HR-V SLF, on sale in the U.S. this summer, features 10 selfie cameras throughout the vehicle to capture every moment of the day, in addition to the multi-angle rearview camera which comes standard on all Honda vehicles. The HR-V SLF blends the styling of a coupe, and the space and utility of an SUV in one versatile vehicle and takes its fun-to-drive spirit to another level with the addition of the selfie cameras.
To build interest and intrigue in the 16th annual Newport Beach Film Festival, taking place April 23–30, 2015, an integrated ad campaign, "Know New Art," is designed to captivate and garner attention for the talented artists among us who have yet to be discovered. RPA Advertising, now in its sixth year partnering with the Festival, is building on the strategy of creating campaigns for the Newport Beach Film Festival that are as artful as the films that are showcased from more than 40 countries.
Apartments.com, powered by CoStar, yesterday launched a groundbreaking advertising campaign featuring actor Jeff Goldblum as Brad Bellflower, the eccentric Silicon Valley Maverick and visionary futurist behind the all-new, completely redesigned Apartments.com.
In honor of Valentine's Day and celebrating love—for everyone, even those with gaps between their teeth, dandruff or questionable dance moves—today XO Mints, The Flirtatious MintTM, is launching a brutally fun social music video, "The Ugly Couple Song." It features Los Angeles band Run River North covering a song originally written by Joshua Beeman and encourages everyone to open their hearts to love every day.
Tempur Sealy has retained RPA as its advertising agency of record to handle strategy, creative, digital and social marketing for all the Tempur Sealy brands, including Tempur-Pedic, Sealy, and Stearns & Foster.
The Los Angeles Clippers announced a new advertising campaign for the 2014-15 season titled "Be Relentless," created by new agency partner RPA, headquartered in Santa Monica, CA. The multimedia campaign launched today with print advertisements and a 60-second television spot that premiered during TNT's nationally televised doubleheader on the opening night of the NBA season.
Leading independent ad agency RPA has hired Jason Tarantino, most recently Group Planning Director at Media Arts Lab, for the role of VP, Strategic Planning Director. Reporting to David Berne, SVP, Director of Strategic Planning at RPA, Tarantino will direct planning for Intuit Small Business as well as play a key role supporting business development.
The Los Angeles Clippers have hired RPA as its new lead agency to handle strategy, creative, media planning and buying, digital/social marketing and branded entertainment following an agency review led by Pile and Company.
A collaboration between MGM Resorts International and Morgans Hotel Group, the company responsible for the original trailblazing boutique hotel in South Beach, Delano Las Vegas officially opened its doors Sept. 2, 2014, showcasing a study in restrained chic. To announce the opening of Delano Las Vegas, RPA, the hotel's agency of record, created the "Defiantly Inspired" campaign as an immersive experience with video, print, out-of-home and digital elements aimed at the more savvy traveler seeking culture and new experiences.
Tesoro, a leading U.S. refiner and marketer of petroleum products and owner of the ARCO brand, recently launched an integrated campaign to build awareness around ARCO's newly acquired TOP TIER® designation. "TOP TIER®" means that ARCO gas exceeds the Environmental Protection Agency's (EPA) minimum detergent requirements to help clean critical engine parts.
Honda is launching five days of continuous "Summer Cheerance" by spreading an abundance of smile-inducing videos, memes, GIFs and visual jokes via social media, as well as hosting events from Mon., Aug. 4 to Fri., Aug. 8 to support the brand's annual Summer Clearance Sales Event. In addition, Honda will donate $100,000 to the Pediatric Brain Tumor Foundation as part of this effort. The Summer Clearance event will also be supported by traditional TV, print, digital and radio advertising.
RPA, a leading advertising agency headquartered in Los Angeles, has been awarded two Gold Cannes Lions awards in the Branded Entertainment category for its Project Drive-In campaign with Honda.
The all-new 2015 Honda Fit is launching with an integrated advertising campaign themed "Fit for You," with TV spots starring comedian Nick Thune. Other components of the campaign will roll out in conjunction with the TV spots, including digital and social media activations and a multicultural campaign extension featuring award-winning drummer Questlove. Overall, the campaign aims to have cross-generational appeal while specifically targeting Gen-Y customers with additional integrated paid media placements in music and gaming.
Today, at the Cannes Lions International Festival of Creativity, leading independent advertising agency RPA announced the results of a survey conducted in partnership with USA TODAY that reveals the connections between a trusting agency-client relationship and creative success. Results of the survey of senior advertising-agency and brand-marketing executives were unveiled by Tim Leake, RPA's SVP of Growth and Innovation, during RPA's Forum, "The Naked Truth," on Independent Agency Day at the Festival.
To bring attention to Honda's unique corporate culture rooted in racing and the manufacturer's affiliation with the Verizon IndyCar Series, the brand is promoting its popular "Fastest Seat in Sports"" sweepstakes with a video launching today starring world-renowned driver Mario Andretti. The famed driver acts as the authority figure on speed and issues "slow citations" to unsuspecting people in Chicago.
Following the first-ever small business commercial in February's championship football game courtesy of Intuit Small Business Big Game, sponsored by Intuit QuickBooks, the company is supporting the three runner-up winners — Barley Labs, Locally Laid Egg Company and POOP — Natural Dairy Compost — each with a 30-second TV spot to bring to life their unique small business identity.
For the launch of their new Urban Attitudes collection by La-Z-Boy, which has been described as modern, sophisticated and anything but ordinary, the company is rolling out an integrated advertising campaign featuring spokeswoman Brooke Shields.
Elevating Honda's safety leadership, actor Bruce Willis delivered a heartfelt message to the more than 100 million Super Bowl viewers today during the third quarter, humanizing Honda's commitment to engineering safer vehicles with a cameo from "Saturday Night Live" alum and star of "Portlandia" Fred Armisen.
This Sunday, more than 100 million people will see the first-ever small business commercial on the big game courtesy of Intuit Small Business Big Game, sponsored by Intuit QuickBooks. After tens of thousands of entries and millions of votes, GoldieBlox — an innovative toy company inspiring girls to push the limits and think outside the box through storytelling and basic engineering concepts — is the grand-prize winner. Its reward: an all expenses-paid commercial for the company that will air during the third quarter of the championship game.
Leading independent ad agency RPA has hired Tim Leake, Hyper Island's former Global Creative Innovation and Partnership Director, for the newly created role of Director of Growth and Innovation, effective immediately. Reporting directly to Bill Hagelstein, CEO and President of RPA, Leake will lead business development for RPA and will play a key role as the agency continues to innovate growth strategies for clients.
To bring attention to the significantly enhanced 2014 Civic Coupe and Si Coupe, Honda is launching an uplifting multiplatform campaign—"One More Thing to Love about Today." The work features blues rock band Vintage Trouble and pop culture favorites Adventure Time, Nyan Cat and other Internet sensations.
Honda is going over the top this holiday season with a hilarious, tongue-in-cheek multiplatform advertising campaign for the annual Happy Honda Days year-end sales event that features multiple Grammy® Award-winning singer, songwriter Michael Bolton. The integrated campaign launches on TV today and is supported in print, digital and radio advertising. To bring the campaign to life across social media, Honda is hosting a one-day live social media event on Friday, Nov. 22, featuring Bolton responding to posts that use the hashtag #XOXOBolton with personalized messages from the set of a life-size holiday card.
Project Drive-In, Honda's national effort to help save drive-ins facing closure due to the end of 35mm film distribution, is awarding four additional drive-in theaters (in alphabetical order)&emdash;Monetta Drive-In (Monetta, S.C.), Ocala Drive-In (Ocala, Fla.), Starlite Drive-In (Cadet, Mo.) and Stateline Drive-In (Elizabethton, Tenn.)&emdash;a new digital projector along with the first five theater winners&emdash;99W Drive-In (Newberg, Ore.), Cherry Bowl Drive-In (Honor, Mich.), Graham Drive-In (Graham, Texas), McHenry Outdoor Theater (McHenry, Ill.) and Saco Drive-In (Saco, Maine)&emdash;announced last week. More than 2.6 million votes at www.projectdrivein.com determined the total of nine winning theaters.
In less than three months, many of the 368 remaining drive-ins across the U.S. will go dark forever if they cannot afford to convert to digital projection, estimated at $75,000+ per screen. In support of Project Drive-In, Honda's national effort to save as many drive-ins as possible, the automaker is hosting a one-day live Twitter Vine auction on Thurs., Sept. 12, starring renowned film critic Leonard Maltin as auctioneer. Proceeds will go directly to Project Drive-In: Save the Drive-In Fund.
The Listening Cloud is a fluffy data-driven light sculpture that visualizes social media conversation in real-time. Created by a group of creative and technology Associates at ad agency RPA and installed in the company's lobby, it continuously monitors the social media buzz around client brands. Any time there are tweets, hashtags, likes or comments about a client, the cloud storms with multi-colored lightning that corresponds to the different social media channels.
Starting September 3 Honda will launch an integrated advertising and marketing campaign supporting the redesigned 2014 Honda Odyssey. The campaign will kick-off with three TV spots featuring "spokescrumbs" voiced by actors Neil Patrick Harris ("How I Met Your Mother") and Rainn Wilson ("The Office"). The overall campaign includes television, print, mobile and digital executions highlighting the Odyssey's new solutions to improving family life, including the world's first available in-vehicle vacuum cleaner HondaVAC™.
A new series of humorous online videos from Farmers Insurance and agency of record RPA, feature PGA TOUR player Rickie Fowler playing the role of Dick Fowler, P.I., a loose-cannon private investigator and dispenser of golf-course justice. The four-episode series demonstrates how it's better to play it smart on the golf course, just as it's better to play it smart with your insurance.
The end of 35mm film distribution by the close of 2013 could shut down hundreds of drive-in theaters because of the costly switch to digital projection, estimated at $75,000+ per screen. Project Drive-In, a newly launched national effort sponsored by Honda to save as many drive-ins as possible, is raising community awareness across the nation, supplying at least five drive-ins with digital projectors and giving people easy ways to get involved and ensure that this historic part of American cinema and car culture lives on.
As the annual Summer Clearance Sales Event continues, Honda is following up on its unique social media campaign that features the brand directly engaging with Twitter users utilizing real-time Vine videos. Today, Honda will respond to tweets with the #HondaLove hashtag with live Vine videos encouraging Honda owners to share their personal stories of #HondaLove.
Today, the Atlanta Broadcast Advertising Club (ABAC) is presenting Lisa Pilger, VP, Director of Local Media at RPA, a leading advertising agency headquartered in Los Angeles, with a Lifetime Achievement award. Pilger leads the day-to-day operations of RPA's local buying division from RPA's Atlanta office.
Farmers Insurance is launching 15 15-second online videos created to provide consumers with important insurance-related tips in unique and engaging ways. The comical videos are part of the new chapter in the larger University of Farmers advertising campaign, "It's Smarter to Have a Plan," developed by agency of record RPA. Several Vine videos will also spout quick tips to Twitter users starting August 12.
In support of the annual Summer Clearance Sales Event, Honda will launch a unique social media campaign in which the brand will directly engage with Twitter users utilizing real-time Vine videos. Launching July 15, Honda will respond to tweets with the #wantnewcar hashtag with live Vine videos encouraging users to ditch their old car and purchase a new Honda through the Summer Clearance Sales Event. In addition to the social media component, the Summer Clearance event will be supported by television, print, digital and radio advertising leveraging the #wantnewcar conversation and user-generated tweets.
RPA has been awarded a Bronze Cannes Lion Award for its Monsters Calling Home work with Honda. RPA and Honda were also shortlisted for best use or integration of music, while RPA was also shortlisted for its campaign with the Newport Beach Film Festival.
RPA, a leading advertising agency headquartered in Los Angeles, won four Interactive Awards from thinkLA, the largest advertising industry organization for Southern California, as well as three silver National ADDY Awards for its work with Honda. These awards, all won for interactive efforts, highlight RPA's longstanding digital capabilities that unobtrusively attract interest, participation and conversations across popular social-media sites.
RPA, a leading advertising agency headquartered in Los Angeles, announces the promotion of Jason Sperling, previously SVP, Group Creative Director, to the position of SVP, Executive Creative Director, reporting to Joe Baratelli, EVP, Chief Creative Officer.
With the release of yet another original and edgy multimedia campaign, RPA and Tool continue their fourth year of partnership in promotion of the annual Newport Beach Film Festival. This year's package — on the power of film to elicit emotion — is the latest in a succession of traffic-stopping campaigns that have propelled the Festival to a power seat in the crowded film-festival circuit and includes a short film and print art.
Today, Honda unveiled the first-ever mobile barbering tool for busy, cost-conscious families. The HondaHAIR will be available as a Honda Genuine Accessory that attaches to the 2014 Odyssey Touring Elite's HondaVAC to provide an efficient way to cut hair.
In celebration of independent filmmaking and creativity embodied in the Sundance Film Festival, third-time presenting auto sponsor, Acura, launched "The Acura Studio Master Class Series," with lectures and panels featuring industry insiders, presenting filmmakers, writers and stars. The classes and panels took place over a five-day period, addressing full rooms at the innovative Acura Studio on Main Street.
Honda is set to launch three distinct performance-oriented models in the year's biggest racing game, Forza Horizon on Xbox 360. Beginning on Tues, Jan. 15, Forza Horizon players can download the Honda Challenge Car Pack on Xbox LIVE, featuring three Honda models, the new 2013 Civic Si Coupe, original 1986 Civic Si or Honda Performance Development B-Spec Rally Fit, free to Xbox LIVE members.
Honda has launched an integrated advertising campaign supporting the 2013 Honda Civic featuring four TV spots and several print and digital executions. Developed by Honda's longstanding agency of record, RPA, the multiplatform campaign seeks to bring attention to the spirit of Honda—a passion for innovative thinking and continuous improvement.
Farmers Insurance, one of the country's leading insurers, will unveil its latest advertising campaign, "It's Smarter to Have a Plan," during this week's series of college football bowl games.
RPA, the largest advertising agency headquartered in Los Angeles, and the third-largest independent agency in the country, welcomes Jenny Kim, Group Media Director overseeing the Honda National account and reporting to Jim Helberg, SVP, Director of Media Planning, Integration and Analytics.
Gerry Rubin, co-founder of RPA, a $1.3 billion full-service advertising agency, and the third-largest independent agency in the country, is receiving a coveted spot in the American Advertising Federation's Advertising Hall of Fame, which has honored 218 advertising legends since its inception in 1948. The 2013 induction ceremony will take place on April 29 in New York to celebrate Rubin and six other distinguished advertising executives.
The latest rendition of the "Happy Honda Days" holiday campaign begins today and features various amusing thank-you letters to Honda dealers from "Happy Honda Days" shoppers and their loved ones. These personalized stories of happiness come with every Honda.
Acura's "Season of Reason" campaign continues for a third consecutive year with a comprehensive campaign starring three instantly identifiable personalities: Dr. Phil McGraw, host of the No. 1-rated daytime talk show and author of six bestselling books, Suze Orman, two-time Emmy® Award-winning TV host and bestselling author, as well as the legendary Santa Claus.
RPA welcomes Albert Ocampo as RPA's first-ever Brand Experience Director, reporting to Joe Baratelli, EVP, Chief Creative Officer. Ocampo's role and ongoing assignment will be to guide and shape a more cohesive brand presence for the Honda automotive brand across all consumer touch points.
The Interactive Advertising Bureau (IAB) today announced that Honda and RPA, the largest advertising agency headquartered in Los Angeles and the third-largest independent agency in the country, won three Marketing and Interactive Excellence (MIXX) Awards in the categories of Experimental and Innovative Campaign, Viral Campaign and Cross-Media Integration Campaign.
Up-and-coming Los Angeles band Monsters Calling Home recently recorded, performed and shot a music video inside their Honda vehicles. Last night, Honda gave the six-member band the surprise of a lifetime by getting them their unexpected big break as the special musical guest on ABC's "Jimmy Kimmel " (weeknights at 12 a.m.).
The all-new 2013 Honda Accord is launching September 19, with an emotionally driven, integrated multimedia campaign designed to artfully highlight the new Accord's sophisticated design, dynamic performance, rich feature content and value.
Following the recent addition of four outstanding creative talents, RPA, the largest advertising agency headquartered in Los Angeles and the third-largest independent agency in the country, is pleased to announce six additional creative hires. Antonio Marcato joins the agency as a senior AD, and Suzie Yeranosyan and Quinn Killick will fill junior AD roles. Brian Frost arrives as senior CW, with Lior Ben-Aharon bolstering the CW roster. Finally, Jenaca Holmes will add her talents as a social media writer.
RPA announces the promotion of J Barbush, previously VP, Associate Creative Director, to the position of VP, Creative Social Media Director, reporting to Joe Baratelli, EVP, Chief Creative Officer. This is the first time RPA has designated "social media" in a creative title.
La-Z-Boy is joining forces once again with actress Brooke Shields to continue its national "e;Live Life Comfortably"e; campaign. The strategy of the campaign is to showcase La-Z-Boy's wide range of furniture beyond its legendary recliner. Since the campaign featuring Shields launched in November 2010, La-Z-Boy has experienced seven quarters of year over year same store sales growth in their La-Z-Boy Furniture Galleries system. The campaign has been identified as one of the key factors in these results.
RPA, the third-largest independent advertising agency in the U.S., has hired four key creative talents. Pete Figel and Alicia Dotter join the crew as creative directors, while John Starr will fill a new associate CD/design director role, and Mark Tripp will be the agency's newest director and senior producer, content, specializing in social campaigns.
RPA, the largest advertising agency headquartered in Los Angeles, and the third-largest independent agency in the country, welcomes Jim Helberg as SVP, Media Strategy, Integration and Analytics. He will become a member of the agency's Office of Media Communications, which is responsible for integrated traditional and interactive media plans that match the imagination and emotional intent of each ad campaign's creative strategy.
The annual Honda Summer Clearance Event campaign begins today and features well-known tunes to conjure up the rush consumers experience when they first drive off the lot in a new vehicle.
RPA, the largest advertising agency headquartered in Los Angeles, and the third-largest independent agency in the country, announces the promotion of Joe Baratelli, previously EVP, Executive Creative Director, to the position of EVP, Chief Creative Officer, reporting to Bill Hagelstein, President and CEO.
Mandalay Bay Resort and Casino has debuted a new website, its first redesign in six years. Now compatible for tablets, the new site aligns with Mandalay Bay's recent "Resortist" campaign: "You're not a tourist, you're a 'resortist,'" created by RPA, Mandalay Bay's agency of record.
RPA, the independent West Coast advertising agency that continues to grow in size and billings, has elevated four talents in its creative department, promoting Tom Hamling to VP, Creative Director, Ken Pappanduros to Creative Director, and Hobart Birmingham and Perrin Anderson each to Associate Creative Director.
Acura is collaborating with Indie rock band Metric as part of the marketing campaign developed to support the debut of the 2013 Acura ILX, the all-new compact luxury sedan that serves as the gateway to the Acura brand.
Acura has launched a comprehensive marketing campaign to debut the ILX, an all-new compact luxury sedan positioned as the gateway to the Acura brand.
To bring attention to Honda's unique corporate culture rooted in racing and the manufacturer's affiliation with IZOD IndyCar®, a campaign and sweepstakes recently began starring world-renowned driver Mario Andretti.
Sixty percent of young adult drivers (16-24) said they have texted while driving, according to a national survey released by the Ad Council. To educate young adult drivers about the dangers of texting while driving, the National Highway Traffic Safety Administration (NHTSA), the State Attorneys General and Consumer Protection Agencies, and the Ad Council today revealed new public service advertisements (PSAs) featuring NASCAR driver Kasey Kahne®.
La-Z-Boy provides comfort and style in a wide range and selection of great-looking furniture beyond its legendary recliners. And it has been letting consumers know it through their effective "Live life comfortably" campaign featuring actress Brooke Shields, which debuted in November 2010. Based on the success of the campaign, La-Z-Boy has extended their partnership with Brooke Shields.
Thousands watched with amazement as actor Robert Downey Jr. ("Tony Stark") drove onto the red carpet in a custom Acura-created sports car at the Marvel's The Avengers Hollywood premiere on Wednesday, April 11, at the El Capitan Theater. The premiere, co-sponsored by Acura, featured militarized S.H.I.E.L.D.-Edition Acura MDX and TL models that were used in the film to escort the actors on Hollywood Blvd.
Farmers Insurance is launching a campaign with Marvel's The Avengers to promote its partnership with the highly anticipated summer blockbuster set to premiere on May 4, 2012. Developed by advertising agency RPA, the campaign features actor J.K. Simmons as the illustrious Professor Nathaniel Burke, with his usual six sidekick agents dressed up in homemade Marvel's The Avengers costumes touting, "We're the superheroes of insurance!"
The 2012 Acura TL campaign was awarded Best Luxury Campaign earlier this week at the Nielsen Automotive Advertising Awards event held at the 2012 New York International Auto Show.
Acura and Marvel Entertainment, LLC, announced today the details of their promotional campaign for this summer's most anticipated film, Marvel's The Avengers. Following the luxury automaker's integration with THOR last summer, Acura is building on its established role as the official vehicle of S.H.I.E.L.D.
In the latest in a succession of influential multimedia campaigns promoting the annual Newport Beach Film Festival, RPA is generating excitement around the 2012 event with a new spot and print.
Sole Society, a members-only shoe shopping site providing exclusive access to personalized selections of high-quality, on-trend, affordable shoes, announced the hiring of RPA as its agency of record to handle digital media planning and buying.
Award-winning actor Matthew Broderick is starring in a fourth-quarter Super Bowl commercial to promote the all-new 2012 Honda CR-V.
Acura, for the first time, will run a commercial during the Super Bowl championship game to capitalize on communicating with the more than 100 million viewers.
Continuing the successful University of Farmers® campaign developed by advertising agency RPA, Farmers Insurance has produced six new TV spots featuring actor J.K. Simmons as the illustrious Professor Nathaniel Burke.
Honda continues its sponsorship of the National Hockey League(NHL®) with a new spot featuring Anaheim Ducks' Corey Perry and Detroit Red Wings' Nicklas Lidström, which pays homage to a few of the league's oldest fan traditions.
Today Honda's integrated, national "Happy Honda Days" campaign returns, this time with Honda spokesman Patrick Warburton as the lighthearted voice of holiday savings.
Acura's "Season of Reason" campaign returns for the third year featuring superstars Bette Midler and Gordon Ramsay.
Honda is launching their redesigned Pilot SUV with a multimedia campaign. RPA, Honda's long-standing agency of record, developed the campaign, which features as its centerpiece a 30-second spot to differentiate the Pilot by bringing attention to the vehicle's smart and stylish utility.
A penchant for the written word early in life foreshadowed an accomplished advertising career spanning six decades and a bounty of anecdotes, as told in the new memoir "Pickett, Plunkett and Puckett. My 50 Years in Advertising." Author Larry Postaer recounts his first three clients, whose alliterative surnames comprise the book title, as well as encounters with some of marketing's most illustrious names along the journey that led to co-founding RPA, one of the largest independent advertising agencies on the West Coast.
Honda will launch a fully integrated national advertising campaign on Sept. 12, starring actor Patrick Warburton ("Rules of Engagement," "Family Guy," "Seinfeld") and highlighting the company's long tradition of earning top industry accolades and recognition for safety, reliability, high quality and exceptional resale value.
Today, "The Super Civic Quest," the most ambitious digital quest ever created, with 30 unique clues and seven unique pieces of custom content launches on the Honda Civic Facebook page.
Campaign Includes TV, In-Theater, Print, Interactive, Outdoor and Branded Entertainment
Farmers Insurance is launching five new TV spots and eight new print ads to build on the successful University of Farmers® campaign developed by RPA.
RPA's multi-discipline capabilities helped the Web site beat competitors on appearance, speed, navigation and information/content
As part of the "DREAM THE IMPOSSIBLE" Documentary Series, today Honda debuted its eighth short-film documentary, "The Undying Dream," at the Sundance Film Festival. Honda's more than 844,000 Facebook fans, as well as its YouTube channel viewers, will also get a sneak peek of "The Undying Dream" today.
The positioning is an evolution of past Odyssey advertising, and is designed to continue to elevate the image of the Odyssey, which has become the most-popular, best-selling minivan for young, progressive parents.
A fully integrated national advertising campaign for the launch of the all-new Honda CR-Z sport hybrid began Aug. 30. The strategy developed by Honda's long-standing agency of record, RPA, centers on the duality of this new vehicle category: sport hybrid.
RPA welcomes Jason Sperling as Group Creative Director for the Honda account. In addition, several Associates have been promoted to support the ongoing progression of the creative department: Joe Baratelli and Patrick Mendelson to Group Creative Director; Chuck Blackwell, Nathan Crow and Adam Lowrey to Creative Director; and Laura Hauseman to Associate Creative Director.
MGM Resorts International™ announced the hiring of RPA as its agency of record to handle all integrated marketing for the Luxor Hotel and Casino and Excalibur Hotel & Casino.
Honda will launch two new campaigns in conjunction with the 94th Indianapolis 500® on May 30th. One spot, "Where It Starts," brings attention to Honda as the single engine supplier to the IZOD IndyCar® Series. A second spot, "Backseat Driver," and corresponding sweepstakes connects Honda's racing spirit with the advanced technology and performance found in the Honda Accord and Civic coupes.
Two jaw-dropping spots for the 2010 Newport Beach Film Festival were recently created by ad agency RPA and the standout Tool of North America duo of Director Erich Joiner and two-time Academy Award®-winning DP Robert Richardson (amp;). Also recruited was Lost Planet Editor Hank Corwin (Natural Born Killers, JFK).
A fully integrated national Acura brand campaign began Jan. 10, when the first of eleven spots began airing on TV. The strategy developed by Acura's agency of record, rp&, a division of RPA, is designed to help increase awareness and opinion for the brand by demonstrating Acura's passion and engineering through each of its vehicles.
A fully integrated national advertising campaign for the launch of the all-new Acura ZDX began on Feb. 1. The strategy developed by Acura's agency of record, rp&, a division of RPA, celebrates Acura's advanced coupe concept, the first from Acura's new design studio.
As one of the most-watched TV programs of the year, the Super Bowl is the ideal environment to prominently draw attention to Honda's all-new Accord Crosstour. Airing during the fourth quarter, the 30-second spot features an animated squirrel with an insatiable appetite for "squirreling away" all things cargo, set to the tune of "Funky Stuff" by Kool & The Gang.
As part of the "DREAM THE IMPOSSIBLE" Documentary Series, today Honda debuted its sixth short-film documentary, "Living with Robots," at the Sundance Film Festival and at http://dreams.honda.com.
A national campaign that builds on Honda's corporate theme, "Power of Dreams," begins on Monday, Jan. 12 at http://dreams.honda.com.
Honda will debut its fifth short-film documentary, "Racing Against Time," as part of the "DREAM THE IMPOSSIBLE" Documentary Series on Mon., Oct. 19 at http://dreams.honda.com.
The California Department of Public Health announced the hiring of RPA as its agency of record to handle creative, media planning and buying, Web development and digital marketing for the California Tobacco Control Program. The advertising budget is approximately $15 million.
A new short-film documentary, "Dreams vs. Nightmares," breaks on Mon., June 29 at http://dreams.honda.com, as the latest installment in Honda's "DREAM THE IMPOSSIBLE Documentary Series."
RPA's multi-discipline capabilities helped the Web site beat competitors on appearance, speed, navigation and information/content
RPA congratulates three of its media partners for receiving Gold Promax|BDA Awards at the recent 2009 Promax|BDA North American Conference held in New York, NY, on June 16-18, 2009.
Acura's new integrated spring campaign launched May 13 and focuses on two Acura brand accolades: best resale value for a luxury brand (according to Automotive Lease Guide) and first and only brand to have a full line of 5-Star Crash-Safety Rated vehicles. The strategy developed by Acura's agency of record, rp&, a division of RPA, targets in-market luxury consumers and positions Acura as the smart luxury brand to buy today.
RPA received multiple industry accolades during last night's 43rd annual thinkLA Belding Awards, the largest awards show on the West Coast. The agency took home the biggest award of the night, the Sweepstakes Award, for the Honda Civic "Musical Road." Plus three other Belding Bowls, for the Acura MDX "Motion" commercial, the Honda Fit Integrated Campaign and another for the Honda Civic Musical Road.
A fully integrated national advertising campaign for the launch of the all-new Honda Insight begins March 16. The Honda Insight defies hybrid conventions by being inclusive and affordable. The strategy developed by Honda's long-standing agency of record, RPA, communicates the down-to-earth, democratic "hybrid for everyone" concept with upbeat, optimistic imagery among a diverse collection of people.
To provide consumers the necessary information to make the smartest decision when purchasing a vehicle, Honda is teaming up with Edmunds.com, the No. 1 auto-shopping site on the Web, to deliver "True Cost to Own® a Honda" data to consumers.
J.D. Power and Associates announced today that Honda's Auto Division Web site, http://automobiles.honda.com/, ranks highest among automotive manufacturer Web sites for usefulness in new-vehicle shopping, according to their 2009 Manufacturer Web Site Evaluation Study-Wave 1 released today. Honda and RPA, their longstanding advertising agency of record, designed, improved and optimized every aspect of Honda's Web site from the ground up last year.
Airing for the first time on Jan. 18, the new Acura RDX spot, "Wall Art," reveals the turbocharged crossover SUV's city prowess-darting through alleys, ducking around corners, navigating the urban landscape.
A national campaign that builds on Hondaâ€™s corporate theme, "Power of Dreams," begins on Monday, Jan. 12 at http://dreams.honda.com. The strategy developed by Hond's long-standing advertising agency of record, RPA, is designed to speak to the hearts and minds of consumers by intimately revealing the essence of Hondaâ€™s corporate philosophy via a multimedia, interactive campaign centered on a highly immersive Web site.
Honda's new campaign supporting the National Hockey League (NHL) Sponsorship launches Jan. 1 on NBC, coinciding with the Bridgestone NHL Winter Classic™ 2009 in Chicago. The strategy developed by Honda's longstanding agency of record, RPA, demonstrates Honda's commitment to the NHL, the company's appreciation of the sport and the commitment families make in support of the sport. At the same time, the campaign weaves in Honda's brand values.
Acura's new holiday campaign launches Nov. 27 and embraces this season of joy and celebration. The strategy developed by Acura's agency of record, RPA, relates to consumers' mindset by conveying a feeling that most adults have not experienced in a longtimethe absolute joy of receiving a gift.
An inspired, heartfelt new take on Honda's annual "Happy Honda Days" integrated national advertising campaign begins Nov. 24.
An integrated national rebranding campaign for PENTAX launches Nov. 14 on www.pentaximaging.com. The strategy developed by RPA, a leading independent advertising agency on the West Coast, communicates PENTAX's invigorated brand positioning"independent spirits who see the world through a different lens."
Bicoastal Park Pictures directors Lance Acord (DP: Marie Antoinette, Lost in Translation) and Benzo Theodore collaborate with RPA Santa Monica, CA to create a first-ever branded experience in the U.S. Launched September 5, 2008, "The Civic Musical Road" on Avenue K in Lancaster, CA, encompasses the physical installation of a musical rumble strip that plays the William Tell Overture (aka "The Lone Ranger" theme song) when driven over by motorists at 55mph.
A fully integrated national advertising campaign for the all-new Honda Fit begins Sept. 29.
The Interactive Advertising Bureau (IAB) today announced that RPA, a leading independent advertising agency, won two Marketing and Interactive Excellence (MIXX) Awards for interactive marketing. The MIXX Awards is the only competition that evaluates all key facets of the marketing campaign, including strategy, creative development and execution, media placement and integration, effectiveness and ROI.
A fully integrated national advertising campaign for the all-new 2009 Acura TL performance luxury sedan begins on Sept. 22, as the largest, most integrated Acura launch to date.
In this new role at the agency, Gray will take on a larger management role and will be integral to the continued growth of interactive media at the agency. She will oversee online media plan development for all clients and facilitate collaboration between media disciplines.
RPA announced the formation of a new branded entertainment discipline within the Media Communications group. This discipline will be led by Steve Rossmann, who joins RPA from the Gersh Agency.
RPA, a leading independent advertising agency on the West Coast, welcomes Jim Sieminski as VP, Account Director. Sieminski will direct the recently won PENTAX Imaging Company business and will work in concert with Tom Kirk, EVP, Management Account Director, on new business.
A fully integrated national advertising campaign for the all-new Acura TSX began on April 20. The strategy for the campaign developed by Acura and RPA, a leading independent advertising agency based on the West Coast, is to build excitement for the launch of the all-new Acura TSX by accentuating the vehicle's sophisticated look and exhilarating performance, thus demonstrating "A New Generation Has Arrived."
PENTAX Imaging Company, a division of PENTAX of America, Inc., announced the hiring of RPA as its agency of record to handle all integrated marketing for the company. The PENTAX Imaging Company marketing support budget for 2008 is approximately $10 million.
RPA has created a new dedicated division to service Acura. This division further evolves the current Acura core team and will be led by two recently appointed senior executives: Dave Weber as EVP, General Manager, and John Hage as SVP, Creative Director.
RPA has been named agency of record to handle media buying for Reily Foods, a Louisiana-based food and beverage company, three Honda Dealer Advertising Associations, six Acura Dealer Advertising Associations and Haggman Advertising, Design and Public Relations in Manchester, Mass. The accrued billings are in excess of $7 million.
Mandalay Bay Resort and Casino, a AAA Four Diamond Award-winning Las Vegas property, announced the hiring of RPA as its agency of record to handle all integrated marketing for the property.
The fun, city-inspired imagery for both the advertising and on-site events has an integrated look and feel and reflects Hondaâ€™s mission to bring the Los Angeles communities together.
RPA today announced the appointment of David Smith, previously SVP, Creative Director, to the position of EVP, Executive Creative Director, reporting to Larry Postaer. Postaer had held this title during the past 22 years, when he, and co-partner Gerry Rubin, founded RPA in 1986.
RPA has restructured its media department to even more effectively deliver campaigns that embrace the ever-changing media and consumer marketplace. This move further solidifies the agency's commitment to fully integrated marketing.
RPA, a leading independent advertising agency on the West Coast, recently unveiled a new internal rallying cry"Unite. Create."to fully define the agency's approach to its work now and in the future. This identity further evolves the agency's dedication to fully integrated marketing.
An integrated national advertising campaign for the Honda Ridgeline began Sept. 29. The strategy developed by Honda's long-standing agency of record, RPA, creates a distinct image and personality for the Ridgeline and continues to raise awareness for the truck. Humorous spots differentiate Ridgeline within the category to promote its unique and innovative qualities.
A national advertising campaign for the Honda Civic begans Sept. 21. The strategy developed by Honda's long-standing agency of record, RPA, strengthens the Civic Hybrid personality and builds the brand while leveraging the momentum that began in Model Year 2006 campaign. The Civic palindrome remains the signature and integration within the campaign.
A fully integrated national advertising campaign embracing Honda's corporate theme line, "The Power of Dreams," begins Sept. 24. The strategy developed by Honda's long-standing agency of record, RPA, gives consumers a poignant perspective of Honda's long-term corporate philosophy and an understanding of what motivates the company.
The strategy developed by Honda's long-standing agency of record, RPA, declares and celebrates the all-new Accord's personality and style by going "Beyond the Road."
A national broadcast advertising campaign for La-Z-Boy begins Sept. 10. The strategy developed by RPA, the largest independent advertising agency on the West Coast, positions La-Z-Boy Furniture Galleries as the place to go for comfort, expands the perception of the furniture available from La-Z-Boy Furniture Galleries and communicates a modern, relevant point of view about La-Z-Boy Furniture Galleries.
RPA, the largest independent advertising agency on the West Coast, welcomes Selena Chin as Local Media Manager in the agency's Chicago office.
RPA, the largest independent advertising agency on the West Coast, welcomes Claire Browne as V.P., Director of Media Insights, Research and Accountability. Leading this new discipline at RPA, Browne will work to garner salient media insights to effectively optimize each client's media strategy.
Honda Civic Tour and friendsorenemies have created the ultimate, user-generated worldwide fan community. As friendsorenemies cameras deliver new and intimate content from the highly anticipated tour to http://civictour.honda.com/ and http://friendsorenemies.com/, fans will have access to Fall Out Boy's every step, marking the most extensive behind-the-scenes, minute-by-minute coverage of the band to date.
For the first time, the California thoroughbred racing industry has joined forces to launch a statewide TV campaign promoting the sport and on-track attendance.
Pharmavite's new product launch for SOYJOY&trad; nutrition bars will debut on TV on April 9 and in print and online later in the month. The campaign developed by RPA, the largest independent advertising agency on the West Coast, marks advertising's first use of a videoblog ("vlog") creative device to capture snackers' desires for real food with the theme, "Real Is Revolutionary."
A national advertising campaign for Honda Racing begins today on ESPN SportsCenter. The strategy developed by Honda's long-standing agency of record, RPA, focuses on leveraging the company's unparalleled racing involvement into a passion, commitment and performance story that benefits the consumer-vehicle line.
UCLA and RPA, the largest independent advertising agency on the West Coast, collaborated on a pro bono assignment to honor UCLA's numerous athletic accomplishments and launch the new tagline, "Champions Made Here."
On March 4, 2007, American Honda will be the presenting sponsor of the Los Angeles Marathon for the twelfth consecutive year, and Acura will be the title sponsor of the Acura L.A. Bike Tour for the eleventh consecutive year.
Continuing the brand momentum of Honda's award-winning "Element and Friends" campaign, RPA, the company's longstanding agency of record, collaborated with Gil "The Crab," the Honda Element's famous friend, to create a "super new large game commercial" scheduled to debut on Sunday, Feb. 4.
Lenox Financial Mortgage, an Atlanta-based mortgage broker that provides a broad range of competitively priced mortgage products, announced today the hiring of RPA as their agency of record to handle media planning and buying.
Pharmavite today announced the hiring of RPA as its agency of record to handle all strategic planning, creative and media planning and buying for its all-new whole soy and real fruit nutrition snack bar, SOYJOY™.
Honda's national "Happy Honda Days" integrated advertising campaign begins on Thanksgiving Day. The strategy developed by Honda's long-standing agency of record, RPA, is to help drive qualified dealership traffic to buy or lease a new Honda before year's end.
The Honda Element campaign was honored with the Yahoo! Big Idea Chair™ at yesterday's Yahoo! Creative Conference in Los Angeles. Reviewed by a panel of experts and industry executives, the award was presented to RPA, Honda's long-standing agency of record. Seeking to highlight the people, companies and work that truly represents integration in new media, the award is a very large and comfortable purple chair.
A national advertising campaign for the Honda Civic begins today. The strategy developed by Honda's long-standing agency of record, RPA, leverages the momentum and top-of-mind awareness of Civic as a young, hip and cool vehicle that began in the Model Year 2006 campaign. The Civic palindrome remains the signature and integration within the campaign.
Acura will launch its all-new MDX advertising campaign embracing the luxury nameplate's commitment to advanced technology and premium performance tonight on national TV. Developed by RPA, Acura's agency of record since 2000, the advertising features Acura's new theme line affirming the conviction that there is only one way to get ahead . . . to "Advance." This theme line defines the brand's position within the luxury segment.
RPA, the largest independent advertising agency on the West Coast, welcomes Shelley Watson as V.P., Director of Entertainment. She will lead the media team for Metro-Goldwyn-Mayer Inc. (MGM), owners of the world's largest modern film and television library. Under Watson's strategic direction, the agency will launch 6-8 releases through the end of the year.
The Honda Element and more than a dozen new friends will debut on TV, in print and on www.elementandfriends.com on Oct. 9. Honda's longstanding agency of record, RPA, is building on the brand momentum of last year's award-winning "Element and Friends" campaign. The quirkiness will continue as each critter-a goat, hamster, lobster, mole, pigeon, rat and turtle-share a unique feature with the Element on TV spots. The campaign also introduces the all-new trim model, the SC.
RPA, the largest independent advertising agency on the West Coast, received multiple industry accolades during New York's Advertising Week events. On Tuesday evening, the MIXX Awards honored the agency with "Best in Show" and a gold for the Honda Element's online integration campaign. The search marketing campaign for the Honda Element received a bronze. The following night, the Creative Media Awards presented the agency with the television award for the Honda Fit campaign and the online media/search award for the Honda Element campaign.
A fully integrated national advertising campaign for the all-new Honda CR-V begins Sept. 28. The strategy developed by Honda's long-standing agency of record, RPA, focuses on the CR-V's all-new styling, inside and out.
The launch of the national fully integrated campaign for Pioneer Electronics (USA) Inc.'s new line of Pioneer and Elite® PureVision™ high-definition (HD) plasma TVs and displays will debut Sept. 2. Developed by RPA, the largest independent advertising agency on the West Coast, the more than $20 million campaign coincides with the kickoff of the NFL and NCAA football seasons and conveys Pioneer's pursuit of innovation and best-in-class plasma TV technology.
Honda's longstanding agency of record, RPA, is extending the "Element and Friends" campaign to continue the brand momentum for the Honda Element. The campaign uses popular Web sites to engage interested consumers with Gil the Crab who was first introduced on www.elementandfriends.com in the fall of 2005.
A fully integrated national advertising campaign for the all-new Acura RDX begins August 7. The strategy for the campaign developed by RPA, the largest independent advertising agency based on the West Coast, is to treat the Acura RDX as the ultimate object of high-tech, advanced living.