RPA Hires Jason Tarantino as VP, Strategic Planning Director

by RPA | September 23, 2014

Leading independent ad agency RPA has hired Jason Tarantino, most recently Group Planning Director at Media Arts Lab, for the role of VP, Strategic Planning Director. Reporting to David Berne, SVP, Director of Strategic Planning at RPA, Tarantino will direct planning for Intuit Small Business as well as play a key role supporting business development.



Los Angeles Clippers Retain RPA

by RPA | September 05, 2014

The Los Angeles Clippers have hired RPA as its new lead agency to handle strategy, creative, media planning and buying, digital/social marketing and branded entertainment following an agency review led by Pile and Company.



Delano Las Vegas Brings Inspiration and Exclusivity to Luxury Seekers with 'Defiantly Inspired' Advertising Campaign

by RPA | September 02, 2014

A collaboration between MGM Resorts International and Morgans Hotel Group, the company responsible for the original trailblazing boutique hotel in South Beach, Delano Las Vegas officially opened its doors Sept. 2, 2014, showcasing a study in restrained chic. To announce the opening of Delano Las Vegas, RPA, the hotel's agency of record, created the "Defiantly Inspired" campaign as an immersive experience with video, print, out-of-home and digital elements aimed at the more savvy traveler seeking culture and new experiences.



Tesoro Debuts Targeted, Multichannel ARCO Ad Campaign to Communicate 'ARCO Has TOP TIER® Gas for Less.'

by RPA | September 02, 2014

Tesoro, a leading U.S. refiner and marketer of petroleum products and owner of the ARCO brand, recently launched an integrated campaign to build awareness around ARCO's newly acquired TOP TIER® designation. "TOP TIER®" means that ARCO gas exceeds the Environmental Protection Agency's (EPA) minimum detergent requirements to help clean critical engine parts.



Honda Launches Summer #Cheerance Event Spreading Cheer to Three Million People through Five-Day Honda Summer Clearance Event

by Honda | August 04, 2014

Honda is launching five days of continuous "Summer Cheerance" by spreading an abundance of smile-inducing videos, memes, GIFs and visual jokes via social media, as well as hosting events from Mon., Aug. 4 to Fri., Aug. 8 to support the brand's annual Summer Clearance Sales Event. In addition, Honda will donate $100,000 to the Pediatric Brain Tumor Foundation as part of this effort. The Summer Clearance event will also be supported by traditional TV, print, digital and radio advertising.



RPA and Honda Honored with Two Gold Cannes Lions Awards

Agency Recognized for Campaign Produced In-House

by RPA | June 25, 2014

RPA, a leading advertising agency headquartered in Los Angeles, has been awarded two Gold Cannes Lions awards in the Branded Entertainment category for its Project Drive-In campaign with Honda.



2015 Honda Fit Multimedia Advertising Campaign Features Comedian Nick Thune, Showcases the Incredible Versatility of the All-New Honda Fit

by Honda | June 19, 2014

The all-new 2015 Honda Fit is launching with an integrated advertising campaign themed "Fit for You," with TV spots starring comedian Nick Thune. Other components of the campaign will roll out in conjunction with the TV spots, including digital and social media activations and a multicultural campaign extension featuring award-winning drummer Questlove. Overall, the campaign aims to have cross-generational appeal while specifically targeting Gen-Y customers with additional integrated paid media placements in music and gaming.



New Advertising Industry Survey Reveals How Trust Between Advertising Agencies and Clients Leads to Creative Success

Ad agency RPA, in partnership with USA TODAY, conducted the survey to expose unspoken truths from ad-agency and marketing executives to help improve agency-client relationships

by RPA | June 18, 2014

Today, at the Cannes Lions International Festival of Creativity, leading independent advertising agency RPA announced the results of a survey conducted in partnership with USA TODAY that reveals the connections between a trusting agency-client relationship and creative success. Results of the survey of senior advertising-agency and brand-marketing executives were unveiled by Tim Leake, RPA's SVP of Growth and Innovation, during RPA's Forum, "The Naked Truth," on Independent Agency Day at the Festival.



Honda Touts 'Fastest Seat in Sports' Sweepstakes to Support IndyCar Affiliation; Video and Social Feature Mario Andretti and 'Slow Citations'

by Honda | May 22, 2014

To bring attention to Honda's unique corporate culture rooted in racing and the manufacturer's affiliation with the Verizon IndyCar Series, the brand is promoting its popular "Fastest Seat in Sports"" sweepstakes with a video launching today starring world-renowned driver Mario Andretti. The famed driver acts as the authority figure on speed and issues "slow citations" to unsuspecting people in Chicago.



Intuit Small Business Big Game Debuts Three New TV Spots for Runner-Up Winners

by Intuit | May 12, 2014

Following the first-ever small business commercial in February's championship football game courtesy of Intuit Small Business Big Game, sponsored by Intuit QuickBooks, the company is supporting the three runner-up winners — Barley Labs, Locally Laid Egg Company and POOP — Natural Dairy Compost — each with a 30-second TV spot to bring to life their unique small business identity.



La-Z-Boy Furnishes New 'Urban Attitudes' Collection With Sophistication

by RPA | May 07, 2014

For the launch of their new Urban Attitudes collection by La-Z-Boy, which has been described as modern, sophisticated and anything but ordinary, the company is rolling out an integrated advertising campaign featuring spokeswoman Brooke Shields.



Honda Demonstrates Safety Commitment and Leadership with Super Bowl Ad Starring Actor Bruce Willis

by Honda | February 02, 2014

Elevating Honda's safety leadership, actor Bruce Willis delivered a heartfelt message to the more than 100 million Super Bowl viewers today during the third quarter, humanizing Honda's commitment to engineering safer vehicles with a cameo from "Saturday Night Live" alum and star of "Portlandia" Fred Armisen.



GoldieBlox Wins Intuit Small Business Big Game

Toy Company Becomes First Small Business to Have Its Own Ad in Football's Biggest Game

by Intuit | January 31, 2014

This Sunday, more than 100 million people will see the first-ever small business commercial on the big game courtesy of Intuit Small Business Big Game, sponsored by Intuit QuickBooks. After tens of thousands of entries and millions of votes, GoldieBlox — an innovative toy company inspiring girls to push the limits and think outside the box through storytelling and basic engineering concepts — is the grand-prize winner. Its reward: an all expenses-paid commercial for the company that will air during the third quarter of the championship game.



RPA Hires Tim Leake as Director of Growth and Innovation in Series of Key Leadership Moves at the Agency

RPA Promotes Pete Imwalle to Chief Operating Officer, and Mike Margolin Will Lead New Approach to Media as Director of Audience Strategy

by RPA | January 08, 2014

Leading independent ad agency RPA has hired Tim Leake, Hyper Island's former Global Creative Innovation and Partnership Director, for the newly created role of Director of Growth and Innovation, effective immediately. Reporting directly to Bill Hagelstein, CEO and President of RPA, Leake will lead business development for RPA and will play a key role as the agency continues to innovate growth strategies for clients.



Honda Celebrates Civic with All-New "One More Thing to Love about Today" Campaign

by Honda | January 08, 2014

To bring attention to the significantly enhanced 2014 Civic Coupe and Si Coupe, Honda is launching an uplifting multiplatform campaign—"One More Thing to Love about Today." The work features blues rock band Vintage Trouble and pop culture favorites Adventure Time, Nyan Cat and other Internet sensations.


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