Honda Premieres "Racing Against Time" Short-Film Documentary Featuring Skateboarding Legend Tony Hawk and "Star Trek" Screenwriters Roberto Orci and Alex Kurtzman
| Honda will debut its fifth short-film documentary, "Racing Against Time," as part of the "DREAM THE IMPOSSIBLE" Documentary Series on Mon., Oct. 19 at http://dreams.honda.com. Read Full Story  |
California Department of Public Health Hires RPA
| The California Department of Public Health announced the hiring of RPA as its agency of record to handle creative, media planning and buying, Web development and digital marketing for the California Tobacco Control Program. The advertising budget is approximately $15 million. Read Full Story |
Honda Debuts New Short-Film Documentary for Corporate Brand Campaign
| A new short-film documentary, "Dreams vs. Nightmares," breaks on Mon., June 29 at http://dreams.honda.com, as the latest installment in Honda's "DREAM THE IMPOSSIBLE Documentary Series." Read Full Story |
J.D. Power and Associates Ranks Honda Site First Among Automotive Manufacturer Web Sites for a Second Consecutive Time
| RPA's multi-discipline capabilities helped the Web site beat competitors on appearance, speed, navigation and information/content Read Full Story |
Work Created by RPA Recognized with Gold Promax|BDA Award Wins
| RPA congratulates three of its media partners for receiving Gold Promax|BDA Awards at the recent 2009 Promax|BDA North American Conference held in New York, NY, on June 16-18, 2009. Read Full Story |
New Acura Campaign Touts Safety and Residual Value
| Acura's new integrated spring campaign launched May 13 and focuses on two Acura brand accolades: best resale value for a luxury brand (according to Automotive Lease Guide) and first and only brand to have a full line of 5-Star Crash-Safety Rated vehicles. The strategy developed by Acura's agency of record, rp&, a division of RPA, targets in-market luxury consumers and positions Acura as the smart luxury brand to buy today. Read Full Story |
RPA Wins Multiple Beldings, Including Sweepstakes Award for the Civic Musical Road
| RPA received multiple industry accolades during last night's 43rd annual thinkLA Belding Awards, the largest awards show on the West Coast. The agency took home the biggest award of the night, the Sweepstakes Award, for the Honda Civic "Musical Road." Plus three other Belding Bowls, for the Acura MDX "Motion" commercial, the Honda Fit Integrated Campaign and another for the Honda Civic Musical Road. Read Full Story |
"Honda Values" Campaign Urges Car Shoppers to Think Long Term, Beyond the Incentive-Based Marketplace
| A fully integrated national advertising campaign for the launch of the all-new Honda Insight begins March 16. The Honda Insight defies hybrid conventions by being inclusive and affordable. The strategy developed by Honda's long-standing agency of record, RPA, communicates the down-to-earth, democratic "hybrid for everyone" concept with upbeat, optimistic imagery among a diverse collection of people. Read Full Story |
Ad Campaign for the Launch of the All-New Honda Insight Celebrates "Hybrid for Everyone"
| To provide consumers the necessary information to make the smartest decision when purchasing a vehicle, Honda is teaming up with Edmunds.com, the No. 1 auto-shopping site on the Web, to deliver "True Cost to Own® a Honda" data to consumers. Read Full Story |
J.D. Power and Associates Ranks Honda Site First Among Automotive Manufacturer Web Sites
| J.D. Power and Associates announced today that Honda's Auto Division Web site, http://automobiles.honda.com/, ranks highest among automotive manufacturer Web sites for usefulness in new-vehicle shopping, according to their 2009 Manufacturer Web Site Evaluation Study-Wave 1 released today. Honda and RPA, their longstanding advertising agency of record, designed, improved and optimized every aspect of Honda's Web site from the ground up last year. Read Full Story |
Acura Launches New RDX Spot; Blending Stop-Frame Animation and Street Art
| Airing for the first time on Jan. 18, the new Acura RDX spot, "Wall Art," reveals the turbocharged crossover SUV's city prowess-darting through alleys, ducking around corners, navigating the urban landscape. Read Full Story |
Honda Creates Original Short-Film Documentaries for Corporate Brand Campaign
| A national campaign that builds on Honda’s corporate theme, "Power of Dreams," begins on Monday, Jan. 12 at http://dreams.honda.com. The strategy developed by Hond's long-standing advertising agency of record, RPA, is designed to speak to the hearts and minds of consumers by intimately revealing the essence of Honda’s corporate philosophy via a multimedia, interactive campaign centered on a highly immersive Web site. Read Full Story |
For press-related inquiries:
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Britt McColl bmccoll@rpa.com @britt_at_RPA (310) 633-6485 |
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