The Los Angeles Clippers announced a new advertising campaign for the 2014-15 season titled "Be Relentless," created by new agency partner RPA, headquartered in Santa Monica, CA. The multimedia campaign launched today with print advertisements and a 60-second television spot that premiered during TNT's nationally televised doubleheader on the opening night of the NBA season.
Leading independent ad agency RPA has hired Jason Tarantino, most recently Group Planning Director at Media Arts Lab, for the role of VP, Strategic Planning Director. Reporting to David Berne, SVP, Director of Strategic Planning at RPA, Tarantino will direct planning for Intuit Small Business as well as play a key role supporting business development.
The Los Angeles Clippers have hired RPA as its new lead agency to handle strategy, creative, media planning and buying, digital/social marketing and branded entertainment following an agency review led by Pile and Company.
Delano Las Vegas Brings Inspiration and Exclusivity to Luxury Seekers with 'Defiantly Inspired' Advertising Campaign
A collaboration between MGM Resorts International and Morgans Hotel Group, the company responsible for the original trailblazing boutique hotel in South Beach, Delano Las Vegas officially opened its doors Sept. 2, 2014, showcasing a study in restrained chic. To announce the opening of Delano Las Vegas, RPA, the hotel's agency of record, created the "Defiantly Inspired" campaign as an immersive experience with video, print, out-of-home and digital elements aimed at the more savvy traveler seeking culture and new experiences.
Tesoro Debuts Targeted, Multichannel ARCO Ad Campaign to Communicate 'ARCO Has TOP TIER® Gas for Less.'
Tesoro, a leading U.S. refiner and marketer of petroleum products and owner of the ARCO brand, recently launched an integrated campaign to build awareness around ARCO's newly acquired TOP TIER® designation. "TOP TIER®" means that ARCO gas exceeds the Environmental Protection Agency's (EPA) minimum detergent requirements to help clean critical engine parts.
Honda Launches Summer #Cheerance Event Spreading Cheer to Three Million People through Five-Day Honda Summer Clearance Event
Honda is launching five days of continuous "Summer Cheerance" by spreading an abundance of smile-inducing videos, memes, GIFs and visual jokes via social media, as well as hosting events from Mon., Aug. 4 to Fri., Aug. 8 to support the brand's annual Summer Clearance Sales Event. In addition, Honda will donate $100,000 to the Pediatric Brain Tumor Foundation as part of this effort. The Summer Clearance event will also be supported by traditional TV, print, digital and radio advertising.
2015 Honda Fit Multimedia Advertising Campaign Features Comedian Nick Thune, Showcases the Incredible Versatility of the All-New Honda Fit
The all-new 2015 Honda Fit is launching with an integrated advertising campaign themed "Fit for You," with TV spots starring comedian Nick Thune. Other components of the campaign will roll out in conjunction with the TV spots, including digital and social media activations and a multicultural campaign extension featuring award-winning drummer Questlove. Overall, the campaign aims to have cross-generational appeal while specifically targeting Gen-Y customers with additional integrated paid media placements in music and gaming.
New Advertising Industry Survey Reveals How Trust Between Advertising Agencies and Clients Leads to Creative Success
Ad agency RPA, in partnership with USA TODAY, conducted the survey to expose unspoken truths from ad-agency and marketing executives to help improve agency-client relationships
Today, at the Cannes Lions International Festival of Creativity, leading independent advertising agency RPA announced the results of a survey conducted in partnership with USA TODAY that reveals the connections between a trusting agency-client relationship and creative success. Results of the survey of senior advertising-agency and brand-marketing executives were unveiled by Tim Leake, RPA's SVP of Growth and Innovation, during RPA's Forum, "The Naked Truth," on Independent Agency Day at the Festival.
Honda Touts 'Fastest Seat in Sports' Sweepstakes to Support IndyCar Affiliation; Video and Social Feature Mario Andretti and 'Slow Citations'
To bring attention to Honda's unique corporate culture rooted in racing and the manufacturer's affiliation with the Verizon IndyCar Series, the brand is promoting its popular "Fastest Seat in Sports"" sweepstakes with a video launching today starring world-renowned driver Mario Andretti. The famed driver acts as the authority figure on speed and issues "slow citations" to unsuspecting people in Chicago.
Following the first-ever small business commercial in February's championship football game courtesy of Intuit Small Business Big Game, sponsored by Intuit QuickBooks, the company is supporting the three runner-up winners — Barley Labs, Locally Laid Egg Company and POOP — Natural Dairy Compost — each with a 30-second TV spot to bring to life their unique small business identity.
For the launch of their new Urban Attitudes collection by La-Z-Boy, which has been described as modern, sophisticated and anything but ordinary, the company is rolling out an integrated advertising campaign featuring spokeswoman Brooke Shields.
Elevating Honda's safety leadership, actor Bruce Willis delivered a heartfelt message to the more than 100 million Super Bowl viewers today during the third quarter, humanizing Honda's commitment to engineering safer vehicles with a cameo from "Saturday Night Live" alum and star of "Portlandia" Fred Armisen.
This Sunday, more than 100 million people will see the first-ever small business commercial on the big game courtesy of Intuit Small Business Big Game, sponsored by Intuit QuickBooks. After tens of thousands of entries and millions of votes, GoldieBlox — an innovative toy company inspiring girls to push the limits and think outside the box through storytelling and basic engineering concepts — is the grand-prize winner. Its reward: an all expenses-paid commercial for the company that will air during the third quarter of the championship game.
RPA Hires Tim Leake as Director of Growth and Innovation in Series of Key Leadership Moves at the Agency
RPA Promotes Pete Imwalle to Chief Operating Officer, and Mike Margolin Will Lead New Approach to Media as Director of Audience Strategy
Leading independent ad agency RPA has hired Tim Leake, Hyper Island's former Global Creative Innovation and Partnership Director, for the newly created role of Director of Growth and Innovation, effective immediately. Reporting directly to Bill Hagelstein, CEO and President of RPA, Leake will lead business development for RPA and will play a key role as the agency continues to innovate growth strategies for clients.
To bring attention to the significantly enhanced 2014 Civic Coupe and Si Coupe, Honda is launching an uplifting multiplatform campaign—"One More Thing to Love about Today." The work features blues rock band Vintage Trouble and pop culture favorites Adventure Time, Nyan Cat and other Internet sensations.
Fred Savage, Hired to Do Honda Voiceovers, Wants to Practice by Narrating Your Home Videos
REVOLVING DOOR: Jason Tarantino Joins RPA As VP, Strategic Planning Director
Measuring more value with estimated cross-device conversions, now available for display
Honda Puts It In Social Media-Fueled Overdrive For Summer #Cheerance Campaign
Honda Wants to Cheer up the World for Its Annual Summer Clearance Event
Honda Accosts Twitter Users With Videos, Memes, GIFs and Other 'Morsels of Cheer'
Nielsen Exec: Don't Expect to Be Impressed by Impact of Mobile TV Ratings (Claire Browne quoted)
Infographic: The Naked Truth About the Relationship Between Ad Agency and Client
Honda targets gamers, sports enthusiasts on mobile to drive Fit awareness
The brands that stole the show at the Cannes Lions Festival of Creativity 2014
Chipotle, Honda Win Multiple Gold Lions in Branded Content, But No One Takes Grand Prix
Marketing in the New Matriarchy: Women Have Never Had It So Good (by Mia von Sadovszky)
Honda Issues 'Slow Citations' to Unwary Passersby and Other Brands
A Sweet Texting Story Has a Tragic Accident in Honda's 'Distracted Driving' Push
Girls Take Over The World In GoldieBlox's First-Ever Super Bowl Ad
Ad of the Day: Honda Spreads a Message of Hope in a World of Chaos and Conflict
Hyper Island's Leake Joins RPA, Sid Lee Launches Content Division and More
Hyper Island's Leake Goes From Making New Ideas To Making Rain, Joins RPA In New Biz Role
LA Ad Execs Reveal Favorite Xmas Childhood Memories for thinkLA, Toys for Tots
Michael Bolton Warms Your Frozen Heart With Song in Honda's Holiday Ads
Which of These Four Small Businesses Deserves a Free Ad on the 2014 Super Bowl?
Intuit picks final 4 in Super Bowl ad contest: makers of dog treats, toys, eggs, compost