J.D. Power and Associates Ranks Honda Site First Among Automotive Manufacturer Web Sites
RPA's multi-discipline capabilities helped the Web site beat competitors on appearance, speed, navigation and information/content
Santa Monica, Calif., Jan. 22, 2009 – J.D. Power and Associates announced today that Honda's Auto Division Web site, http://automobiles.honda.com/, ranks highest among automotive manufacturer Web sites for usefulness in new-vehicle shopping, according to their 2009 Manufacturer Web Site Evaluation Study�Wave 1 released today. Honda and RPA, their longstanding advertising agency of record, designed, improved and optimized every aspect of Honda's Web site from the ground up last year.
The semi-annual J.D. Power and Associates study measures the usefulness of automotive manufacturer Web sites during the new-vehicle shopping process. New-vehicle shoppers evaluate Web sites in four key areas: appearance, speed, navigation and information/content.
"This Web site represents the combined efforts of hundreds of RPA Associates. It demonstrates that ‘best-of-breed’ and ‘full-service agency’ aren't mutually exclusive. RPA's unique ability to combine resources and skill sets throughout the agency is what allowed Honda to build a better Web site than any other car company," said Pete Imwalle, SVP, Director of Brand Integration at RPA.
Third-party research has also shown that the Honda Web site continues to receive more search referrals than any other automotive manufacturer's Web site. Realizing the increasing importance of the Internet in automotive purchase decisions, Honda and RPA worked to enable the site to attract a great volume of visitors and also satisfy their needs, thereby providing Honda a competitive edge.
RPA, headquartered in Santa Monica, Calif., is a leading independent advertising agency based on the West Coast, with more than $1 billion in billings. RPA builds momentum for brands by offering its clients truly integrated campaigns that resonate throughout its disciplines, which include traditional advertising, interactive, and direct and event marketing. RPA's client list includes American Honda, both the Honda and Acura brands, La-Z-Boy, Mandalay Bay Resort and Casino, Pharmavite's SOYJOY, and PENTAX Imaging Company, and it is the media planning and buying agency for Metro-Goldwyn-Mayer, Lenox Financial Mortgage and Reily Foods. For more information, visit http://www.rpa.com.