RPA Promotes Jason Sperling to Executive Creative Director
 | RPA, a leading advertising agency headquartered in Los Angeles, announces the promotion of Jason Sperling, previously SVP, Group Creative Director, to the position of SVP, Executive Creative Director, reporting to Joe Baratelli, EVP, Chief Creative Officer. Read Full Story  |
RPA, Tool Spark Emotion for Newport Beach Film Festival
 | With the release of yet another original and edgy multimedia campaign, RPA and Tool continue their fourth year of partnership in promotion of the annual Newport Beach Film Festival. This year's package — on the power of film to elicit emotion — is the latest in a succession of traffic-stopping campaigns that have propelled the Festival to a power seat in the crowded film-festival circuit and includes a short film and print art. Read Full Story |
Honda Introduces HondaHAIR, First-Ever In-Vehicle Hair-Grooming Tool
 | Today, Honda unveiled the first-ever mobile barbering tool for busy, cost-conscious families. The HondaHAIR will be available as a Honda Genuine Accessory that attaches to the 2014 Odyssey Touring Elite's HondaVAC to provide an efficient way to cut hair. Read Full Story |
Acura Launches "The Acura Studio Master Class Series" at the 2013 Sundance Film Festival
 | In celebration of independent filmmaking and creativity embodied in the Sundance Film Festival, third-time presenting auto sponsor, Acura, launched "The Acura Studio Master Class Series," with lectures and panels featuring industry insiders, presenting filmmakers, writers and stars. The classes and panels took place over a five-day period, addressing full rooms at the innovative Acura Studio on Main Street. Read Full Story |
Honda Teams With Forza Horizon for Civic Launch
 | Honda is set to launch three distinct performance-oriented models in the year's biggest racing game, Forza Horizon on Xbox 360. Beginning on Tues, Jan. 15, Forza Horizon players can download the Honda Challenge Car Pack on Xbox LIVE, featuring three Honda models, the new 2013 Civic Si Coupe, original 1986 Civic Si or Honda Performance Development B-Spec Rally Fit, free to Xbox LIVE members. Read Full Story |
Honda Civic Campaign Embraces the Spirit of Continuous Improvement
 | Honda has launched an integrated advertising campaign supporting the 2013 Honda Civic featuring four TV spots and several print and digital executions. Developed by Honda's longstanding agency of record, RPA, the multiplatform campaign seeks to bring attention to the spirit of Honda—a passion for innovative thinking and continuous improvement. Read Full Story |
Farmers Insurance Encourages Consumers to Start the Year Smarter with the Launch of Its New "It's Smarter to Have a Plan" Advertising Campaign
 | Farmers Insurance, one of the country's leading insurers, will unveil its latest advertising campaign, "It's Smarter to Have a Plan," during this week's series of college football bowl games. Read Full Story |
RPA Hires Group Media Director to Lead Honda National Account
 | RPA, the largest advertising agency headquartered in Los Angeles, and the third-largest independent agency in the country, welcomes Jenny Kim, Group Media Director overseeing the Honda National account and reporting to Jim Helberg, SVP, Director of Media Planning, Integration and Analytics. Read Full Story |
Gerry Rubin to Be Inducted Into the Advertising Hall of Fame
 | Gerry Rubin, co-founder of RPA, a $1.3 billion full-service advertising agency, and the third-largest independent agency in the country, is receiving a coveted spot in the American Advertising Federation's Advertising Hall of Fame, which has honored 218 advertising legends since its inception in 1948. The 2013 induction ceremony will take place on April 29 in New York to celebrate Rubin and six other distinguished advertising executives. Read Full Story |
Honda Launches Annual Happy Honda Days Campaign, 'More Happiness with Every Honda'
 | The latest rendition of the "Happy Honda Days" holiday campaign begins today and features various amusing thank-you letters to Honda dealers from "Happy Honda Days" shoppers and their loved ones. These personalized stories of happiness come with every Honda. Read Full Story |
Acura Holiday Campaign Starring Dr. Phil, Suze Orman and Santa Touts Sensible Luxury
 | Acura's "Season of Reason" campaign continues for a third consecutive year with a comprehensive campaign starring three instantly identifiable personalities: Dr. Phil McGraw, host of the No. 1-rated daytime talk show and author of six bestselling books, Suze Orman, two-time Emmy® Award-winning TV host and bestselling author, as well as the legendary Santa Claus. Read Full Story |
RPA Appoints First Brand Experience Director
 | RPA welcomes Albert Ocampo as RPA's first-ever Brand Experience Director, reporting to Joe Baratelli, EVP, Chief Creative Officer. Ocampo's role and ongoing assignment will be to guide and shape a more cohesive brand presence for the Honda automotive brand across all consumer touch points. Read Full Story |
RPA and Honda Win Three MIXX Awards
 | The Interactive Advertising Bureau (IAB) today announced that Honda and RPA, the largest advertising agency headquartered in Los Angeles and the third-largest independent agency in the country, won three Marketing and Interactive Excellence (MIXX) Awards in the categories of Experimental and Innovative Campaign, Viral Campaign and Cross-Media Integration Campaign. Read Full Story |
Honda Gives Los Angeles Band, Monsters Calling Home, First National Spotlight
 | Up-and-coming Los Angeles band Monsters Calling Home recently recorded, performed and shot a music video inside their Honda vehicles. Last night, Honda gave the six-member band the surprise of a lifetime by getting them their unexpected big break as the special musical guest on ABC's "Jimmy Kimmel " (weeknights at 12 a.m.). Read Full Story |
All-New 2013 Accord 'It Starts With You' Campaign Highlights Honda's Customer-Focused Approach to Engineering
 | The all-new 2013 Honda Accord is launching September 19, with an emotionally driven, integrated multimedia campaign designed to artfully highlight the new Accord's sophisticated design, dynamic performance, rich feature content and value. Read Full Story |
RPA Continues Growth with Six Key Creative Talents
 | Following the recent addition of four outstanding creative talents, RPA, the largest advertising agency headquartered in Los Angeles and the third-largest independent agency in the country, is pleased to announce six additional creative hires. Antonio Marcato joins the agency as a senior AD, and Suzie Yeranosyan and Quinn Killick will fill junior AD roles. Brian Frost arrives as senior CW, with Lior Ben-Aharon bolstering the CW roster. Finally, Jenaca Holmes will add her talents as a social media writer. Read Full Story |
RPA Promotes J Barbush to Creative Social Media Director
 | RPA announces the promotion of J Barbush, previously VP, Associate Creative Director, to the position of VP, Creative Social Media Director, reporting to Joe Baratelli, EVP, Chief Creative Officer. This is the first time RPA has designated "social media" in a creative title. Read Full Story |
La-Z-Boy Continues 'Live Life Comfortably' Campaign,
Starring Brooke Shields
 | La-Z-Boy is joining forces once again with actress Brooke Shields to continue its national "e;Live Life Comfortably"e; campaign. The strategy of the campaign is to showcase La-Z-Boy's wide range of furniture beyond its legendary recliner. Since the campaign featuring Shields launched in November 2010, La-Z-Boy has experienced seven quarters of year over year same store sales growth in their La-Z-Boy Furniture Galleries system. The campaign has been identified as one of the key factors in these results. Read Full Story |
RPA Announces Slate of Creative New Hires
 | RPA, the third-largest independent advertising agency in the U.S., has hired four key creative talents. Pete Figel and Alicia Dotter join the crew as creative directors, while John Starr will fill a new associate CD/design director role, and Mark Tripp will be the agency's newest director and senior producer, content, specializing in social campaigns. Read Full Story |
RPA Appoints New SVP, Media Strategy, Integration and Analytics
 | RPA, the largest advertising agency headquartered in Los Angeles, and the third-largest independent agency in the country, welcomes Jim Helberg as SVP, Media Strategy, Integration and Analytics. He will become a member of the agency's Office of Media Communications, which is responsible for integrated traditional and interactive media plans that match the imagination and emotional intent of each ad campaign's creative strategy. Read Full Story |
Honda Taps Iconic Tunes For Unique Summer Clearance Campaign
 | The annual Honda Summer Clearance Event campaign begins today and features well-known tunes to conjure up the rush consumers experience when they first drive off the lot in a new vehicle. Read Full Story |
RPA Promotes Joe Baratelli to Chief Creative Officer
 | RPA, the largest advertising agency headquartered in Los Angeles, and the third-largest independent agency in the country, announces the promotion of Joe Baratelli, previously EVP, Executive Creative Director, to the position of EVP, Chief Creative Officer, reporting to Bill Hagelstein, President and CEO. Read Full Story |
Mandalay Bay Resort and Casino Launches New Website
 | Mandalay Bay Resort and Casino has debuted a new website, its first redesign in six years. Now compatible for tablets, the new site aligns with Mandalay Bay's recent "Resortist" campaign: "You're not a tourist, you're a 'resortist,'" created by RPA, Mandalay Bay's agency of record. Read Full Story |
RPA Promotes Four in Creative Department
 | RPA, the independent West Coast advertising agency that continues to grow in size and billings, has elevated four talents in its creative department, promoting Tom Hamling to VP, Creative Director, Ken Pappanduros to Creative Director, and Hobart Birmingham and Perrin Anderson each to Associate Creative Director. Read Full Story |
Indie Rock Band Metric Headlines New Campaign for All-new 2013 Acura ILX
 | Acura is collaborating with Indie rock band Metric as part of the marketing campaign developed to support the debut of the 2013 Acura ILX, the all-new compact luxury sedan that serves as the gateway to the Acura brand. Read Full Story |
Acura Launches All-New ILX, New Gateway to the Acura Brand
 | Acura has launched a comprehensive marketing campaign to debut the ILX, an all-new compact luxury sedan positioned as the gateway to the Acura brand. Read Full Story |
Honda Campaign Touts IZOD IndyCar® Series Affiliation
 | To bring attention to Honda's unique corporate culture rooted in racing and the manufacturer's affiliation with IZOD IndyCar®, a campaign and sweepstakes recently began starring world-renowned driver Mario Andretti. Read Full Story |
NASCAR Driver Kasey Kahne® Featured in New Public Service Advertisements to Encourage Young Adult Drivers to Leave the Risky Driving to the Professionals
 | Sixty percent of young adult drivers (16-24) said they have texted while driving, according to a national survey released by the Ad Council. To educate young adult drivers about the dangers of texting while driving, the National Highway Traffic Safety Administration (NHTSA), the State Attorneys General and Consumer Protection Agencies, and the Ad Council today revealed new public service advertisements (PSAs) featuring NASCAR driver Kasey Kahne®. Read Full Story |
La-Z-Boy Extends Partnership with Style Icon Brooke Shields and
Continues Successful "Live Life Comfortably℠" Campaign
 | La-Z-Boy provides comfort and style in a wide range
and selection of great-looking furniture beyond its legendary recliners. And it has been
letting consumers know it through their effective "Live life comfortably" campaign
featuring actress Brooke Shields, which debuted in November 2010. Based on the
success of the campaign, La-Z-Boy has extended their partnership with Brooke Shields. Read Full Story |
Acura Teamed With Marvel's The Avengers as Official Sponsor of Red Carpet World Premiere
 | Thousands watched with amazement as actor Robert Downey Jr. ("Tony Stark") drove onto the red carpet in a custom Acura-created sports car at the Marvel's The Avengers Hollywood premiere on Wednesday, April 11, at the El Capitan Theater. The premiere, co-sponsored by Acura, featured militarized S.H.I.E.L.D.-Edition Acura MDX and TL models that were used in the film to escort the actors on Hollywood Blvd. Read Full Story |
Farmers Insurance Debuts Marvel's The Avengers Campaign
 | Farmers Insurance is launching a campaign with Marvel's The Avengers to promote its partnership with the highly anticipated summer blockbuster set to premiere on May 4, 2012. Developed by advertising agency RPA, the campaign features actor J.K. Simmons as the illustrious Professor Nathaniel Burke, with his usual six sidekick agents dressed up in homemade Marvel's The Avengers costumes touting, "We're the superheroes of insurance!" Read Full Story |
Acura Wins Best Luxury Campaign from Nielsen Automotive Advertising Awards
 | The 2012 Acura TL campaign was awarded Best Luxury Campaign earlier this week at the Nielsen Automotive Advertising Awards event held at the 2012 New York International Auto Show. Read Full Story |
Acura and Marvel Entertainment Announce Exclusive Co-Promotion Campaign for Marvel's The Avengers
 | Acura and Marvel Entertainment, LLC, announced today the details of their promotional campaign for this summer's most anticipated film, Marvel's The Avengers. Following the luxury automaker's integration with THOR last summer, Acura is building on its established role as the official vehicle of S.H.I.E.L.D. Read Full Story |
RPA Honors the Creative Spirit for the Newport Beach Film Festival Campaign, a Perennial Partnership
 | In the latest in a succession of influential multimedia campaigns promoting the annual Newport Beach Film Festival, RPA is generating excitement around the 2012 event with a new spot and print. Read Full Story |
Sole Society Hires RPA
 | Sole Society, a members-only shoe shopping site providing exclusive access to personalized selections of high-quality, on-trend, affordable shoes, announced the hiring of RPA as its agency of record to handle digital media planning and buying. Read Full Story |
Honda Pays Homage to Famous Film in Super Bowl XLVI Commercial
 | Award-winning actor Matthew Broderick is starring in a fourth-quarter Super Bowl commercial to promote the all-new 2012 Honda CR-V. Read Full Story |
Acura to Debut Super Bowl XLVI Commercial, First for the Brand
 | Acura, for the first time, will run a commercial during the Super Bowl championship game to capitalize on communicating with the more than 100 million viewers. Read Full Story |
University of Farmers Campaign Rolls Out Six New TV Spots Starring J.K. Simmons and Directed by Fred Savage
 | Continuing the successful University of Farmers® campaign developed by advertising agency RPA, Farmers Insurance has produced six new TV spots featuring actor J.K. Simmons as the illustrious Professor Nathaniel Burke. Read Full Story |
Honda Highlights National Hockey League Partnership with New, Fan Passion-Themed Spot
 | Honda continues its sponsorship of the National Hockey League(NHL®) with a new spot featuring Anaheim Ducks' Corey Perry and Detroit Red Wings' Nicklas Lidström, which pays homage to a few of the league's oldest fan traditions. Read Full Story |
Honda Spokesman Patrick Warburton Returns for 'Happy Honda Days' Campaign, Features Nine TV Spots
 | Today Honda's integrated, national "Happy Honda Days" campaign returns, this time with Honda spokesman Patrick Warburton as the lighthearted voice of holiday savings. Read Full Story |
Celebrities Take the Wheel as Acura's 'Season of Reason' Campaign Returns Starring Gordon Ramsay and Bette Midler
 | Acura's "Season of Reason" campaign returns for the third year featuring superstars Bette Midler and Gordon Ramsay. Read Full Story |
New Honda Pilot Commercial Strikes a Familiar Chord
 | Honda is launching their redesigned Pilot SUV with a multimedia campaign. RPA, Honda's long-standing agency of record, developed the campaign, which features as its centerpiece a 30-second spot to differentiate the Pilot by bringing attention to the vehicle's smart and stylish utility. Read Full Story |
Larry Postaer Shares 50 Years of Advertising Tales in New Book, 'Pickett, Plunkett and Puckett.'
 | A penchant for the written word early in life foreshadowed an accomplished advertising career spanning six decades and a bounty of anecdotes, as told in the new memoir "Pickett, Plunkett and Puckett. My 50 Years in Advertising." Author Larry Postaer recounts his first three clients, whose alliterative surnames comprise the book title, as well as encounters with some of marketing's most illustrious names along the journey that led to co-founding RPA, one of the largest independent advertising agencies on the West Coast. Read Full Story |
New Ad Campaign Provides Plenty of 'Good Reasons' to Buy a New Honda
| Honda will launch a fully integrated national advertising campaign on Sept. 12, starring actor Patrick Warburton ("Rules of Engagement," "Family Guy," "Seinfeld") and highlighting the company's long tradition of earning top industry accolades and recognition for safety, reliability, high quality and exceptional resale value. Read Full Story |
Honda Premieres "The Super Civic Quest," an Epic Digital Scavenger Hunt
| Today, "The Super Civic Quest," the most ambitious digital quest ever created, with 30 unique clues and seven unique pieces of custom content launches on the Honda Civic Facebook page. Read Full Story |
All-New Honda Civic Ad Campaign Celebrates "To Each Their Own"
| Campaign Includes TV, In-Theater, Print, Interactive, Outdoor and Branded Entertainment Read Full Story |
Farmers Insurance Continues with Professor Burke As Centerpiece of Ad Campaign; 5 New Spots and 8 New Print Ads Debut
| Farmers Insurance is launching five new TV spots and eight new print ads to build on the successful University of Farmers® campaign developed by RPA. Read Full Story |
J.D. Power and Associates Ranks Honda Site First Among Automotive Manufacturer Web Sites for a Second Consecutive Time
| RPA's multi-discipline capabilities helped the Web site beat competitors on appearance, speed, navigation and information/content Read Full Story |
Honda Premieres 'The Undying Dream' Short-Film Documentary at 2011 Sundance Film Festival
| As part of the "DREAM THE IMPOSSIBLE" Documentary Series, today Honda debuted its eighth short-film documentary, "The Undying Dream," at the Sundance Film Festival. Honda's more than 844,000 Facebook fans, as well as its YouTube channel viewers, will also get a sneak peek of "The Undying Dream" today. Read Full Story |
Honda Set to Rock Minivan World with New Advertising Campaign
| The positioning is an evolution of past Odyssey advertising, and is designed to continue to elevate the image of the Odyssey, which has become the most-popular, best-selling minivan for young, progressive parents. Read Full Story |
All-New Honda CR-Z Sport Hybrid Ad Campaign Utilizes New 3-D Technology
| A fully integrated national advertising campaign for the launch of the all-new Honda CR-Z sport hybrid began Aug. 30. The strategy developed by Honda's long-standing agency of record, RPA, centers on the duality of this new vehicle category: sport hybrid. Read Full Story |
RPA Appoints New Honda Group Creative Director, Promotes Six Creatives
| RPA welcomes Jason Sperling as Group Creative Director for the Honda account. In addition, several Associates have been promoted to support the ongoing progression of the creative department: Joe Baratelli and Patrick Mendelson to Group Creative Director; Chuck Blackwell, Nathan Crow and Adam Lowrey to Creative Director; and Laura Hauseman to Associate Creative Director. Read Full Story |
MGM Resorts International™ Hires RPA for Luxor Hotel and Casino and Excalibur Hotel & Casino
| MGM Resorts International™ announced the hiring of RPA as its agency of record to handle all integrated marketing for the Luxor Hotel and Casino and Excalibur Hotel & Casino. Read Full Story |
Honda Racing Campaigns Debut at Indianapolis 500®
| Honda will launch two new campaigns in conjunction with the 94th Indianapolis 500® on May 30th. One spot, "Where It Starts," brings attention to Honda as the single engine supplier to the IZOD IndyCar® Series. A second spot, "Backseat Driver," and corresponding sweepstakes connects Honda's racing spirit with the advanced technology and performance found in the Honda Accord and Civic coupes. Read Full Story |
New Campaign for 11th Annual Newport Beach Film Festival Magnifies Epic Power of Film
| Two jaw-dropping spots for the 2010 Newport Beach Film Festival were recently created by ad agency RPA and the standout Tool of North America duo of Director Erich Joiner and two-time Academy Award®-winning DP Robert Richardson (amp;). Also recruited was Lost Planet Editor Hank Corwin (Natural Born Killers, JFK). Read Full Story |
Acura Launches Brand Campaign: "The most innovative thinking you'll find, you'll find in an Acura."
| A fully integrated national Acura brand campaign began Jan. 10, when the first of eleven spots began airing on TV. The strategy developed by Acura's agency of record, rp&, a division of RPA, is designed to help increase awareness and opinion for the brand by demonstrating Acura's passion and engineering through each of its vehicles. Read Full Story |
Acura's Integrated Ad Campaign Introduces the All-New ZDX, the First Concept from Acura's New Design Studio
| A fully integrated national advertising campaign for the launch of the all-new Acura ZDX began on Feb. 1. The strategy developed by Acura's agency of record, rp&, a division of RPA, celebrates Acura's advanced coupe concept, the first from Acura's new design studio. Read Full Story |
Honda's Super Bowl Ad to Tout All-New Accord Crosstour
| As one of the most-watched TV programs of the year, the Super Bowl is the ideal environment to prominently draw attention to Honda's all-new Accord Crosstour. Airing during the fourth quarter, the 30-second spot features an animated squirrel with an insatiable appetite for "squirreling away" all things cargo, set to the tune of "Funky Stuff" by Kool & The Gang. Read Full Story |
Honda Premieres "Living with Robots" Short-Film Documentary at Sundance Film Festival
| As part of the "DREAM THE IMPOSSIBLE" Documentary Series, today Honda debuted its sixth short-film documentary, "Living with Robots," at the Sundance Film Festival and at http://dreams.honda.com. Read Full Story |
Honda Creates Original Short-Film Documentaries for Corporate Brand Campaign
| A national campaign that builds on Honda's corporate theme, "Power of Dreams," begins on Monday, Jan. 12 at http://dreams.honda.com. Read Full Story |
Honda Premieres "Racing Against Time" Short-Film Documentary Featuring Skateboarding Legend Tony Hawk and "Star Trek" Screenwriters Roberto Orci and Alex Kurtzman
| Honda will debut its fifth short-film documentary, "Racing Against Time," as part of the "DREAM THE IMPOSSIBLE" Documentary Series on Mon., Oct. 19 at http://dreams.honda.com. Read Full Story |
California Department of Public Health Hires RPA
| The California Department of Public Health announced the hiring of RPA as its agency of record to handle creative, media planning and buying, Web development and digital marketing for the California Tobacco Control Program. The advertising budget is approximately $15 million. Read Full Story |
Honda Debuts New Short-Film Documentary for Corporate Brand Campaign
| A new short-film documentary, "Dreams vs. Nightmares," breaks on Mon., June 29 at http://dreams.honda.com, as the latest installment in Honda's "DREAM THE IMPOSSIBLE Documentary Series." Read Full Story |
J.D. Power and Associates Ranks Honda Site First Among Automotive Manufacturer Web Sites for a Second Consecutive Time
| RPA's multi-discipline capabilities helped the Web site beat competitors on appearance, speed, navigation and information/content Read Full Story |
Work Created by RPA Recognized with Gold Promax|BDA Award Wins
| RPA congratulates three of its media partners for receiving Gold Promax|BDA Awards at the recent 2009 Promax|BDA North American Conference held in New York, NY, on June 16-18, 2009. Read Full Story |
New Acura Campaign Touts Safety and Residual Value
| Acura's new integrated spring campaign launched May 13 and focuses on two Acura brand accolades: best resale value for a luxury brand (according to Automotive Lease Guide) and first and only brand to have a full line of 5-Star Crash-Safety Rated vehicles. The strategy developed by Acura's agency of record, rp&, a division of RPA, targets in-market luxury consumers and positions Acura as the smart luxury brand to buy today. Read Full Story |
RPA Wins Multiple Beldings, Including Sweepstakes Award for the Civic Musical Road
| RPA received multiple industry accolades during last night's 43rd annual thinkLA Belding Awards, the largest awards show on the West Coast. The agency took home the biggest award of the night, the Sweepstakes Award, for the Honda Civic "Musical Road." Plus three other Belding Bowls, for the Acura MDX "Motion" commercial, the Honda Fit Integrated Campaign and another for the Honda Civic Musical Road. Read Full Story |
"Honda Values" Campaign Urges Car Shoppers to Think Long Term, Beyond the Incentive-Based Marketplace
| A fully integrated national advertising campaign for the launch of the all-new Honda Insight begins March 16. The Honda Insight defies hybrid conventions by being inclusive and affordable. The strategy developed by Honda's long-standing agency of record, RPA, communicates the down-to-earth, democratic "hybrid for everyone" concept with upbeat, optimistic imagery among a diverse collection of people. Read Full Story |
Ad Campaign for the Launch of the All-New Honda Insight Celebrates "Hybrid for Everyone"
| To provide consumers the necessary information to make the smartest decision when purchasing a vehicle, Honda is teaming up with Edmunds.com, the No. 1 auto-shopping site on the Web, to deliver "True Cost to Own® a Honda" data to consumers. Read Full Story |
J.D. Power and Associates Ranks Honda Site First Among Automotive Manufacturer Web Sites
| J.D. Power and Associates announced today that Honda's Auto Division Web site, http://automobiles.honda.com/, ranks highest among automotive manufacturer Web sites for usefulness in new-vehicle shopping, according to their 2009 Manufacturer Web Site Evaluation Study-Wave 1 released today. Honda and RPA, their longstanding advertising agency of record, designed, improved and optimized every aspect of Honda's Web site from the ground up last year. Read Full Story |
Acura Launches New RDX Spot; Blending Stop-Frame Animation and Street Art
| Airing for the first time on Jan. 18, the new Acura RDX spot, "Wall Art," reveals the turbocharged crossover SUV's city prowess-darting through alleys, ducking around corners, navigating the urban landscape. Read Full Story |
Honda Creates Original Short-Film Documentaries for Corporate Brand Campaign
| A national campaign that builds on Honda’s corporate theme, "Power of Dreams," begins on Monday, Jan. 12 at http://dreams.honda.com. The strategy developed by Hond's long-standing advertising agency of record, RPA, is designed to speak to the hearts and minds of consumers by intimately revealing the essence of Honda’s corporate philosophy via a multimedia, interactive campaign centered on a highly immersive Web site. Read Full Story |
Honda Launches Multimedia Campaign to Support New National Hockey League Sponsorship
| Honda's new campaign supporting the National Hockey League (NHL) Sponsorship launches Jan. 1 on NBC, coinciding with the Bridgestone NHL Winter Classic™ 2009 in Chicago. The strategy developed by Honda's longstanding agency of record, RPA, demonstrates Honda's commitment to the NHL, the company's appreciation of the sport and the commitment families make in support of the sport. At the same time, the campaign weaves in Honda's brand values. Read Full Story |
Acura Launches New Holiday Campaign, "Drive Home for the Holidays"
| Acura's new holiday campaign launches Nov. 27 and embraces this season of joy and celebration. The strategy developed by Acura's agency of record, RPA, relates to consumers' mindset by conveying a feeling that most adults have not experienced in a longtime—the absolute joy of receiving a gift. Read Full Story |
Honda Launches New "Happy Honda Days" Campaign
| An inspired, heartfelt new take on Honda's annual "Happy Honda Days" integrated national advertising campaign begins Nov. 24. Read Full Story |
New Integrated Campaign Positions PENTAX Brand Identity, "BE INTERESTING™"
| An integrated national rebranding campaign for PENTAX launches Nov. 14 on www.pentaximaging.com. The strategy developed by RPA, a leading independent advertising agency on the West Coast, communicates PENTAX's invigorated brand positioning—"independent spirits who see the world through a different lens." Read Full Story |
Honda's Musical Road — An Unprecedented Sensory Event
| Bicoastal Park Pictures directors Lance Acord (DP: Marie Antoinette, Lost in Translation) and Benzo Theodore collaborate with RPA Santa Monica, CA to create a first-ever branded experience in the U.S. Launched September 5, 2008, "The Civic Musical Road" on Avenue K in Lancaster, CA, encompasses the physical installation of a musical rumble strip that plays the William Tell Overture (aka "The Lone Ranger" theme song) when driven over by motorists at 55mph. Read Full Story |
Ad Campaign for the All-New Honda Fit Flaunts Fierce, City-Smart Style
| A fully integrated national advertising campaign for the all-new Honda Fit begins Sept. 29. Read Full Story |
RPA Wins Two MIXX Awards: Best Widget and Best Search Campaign
| The Interactive Advertising Bureau (IAB) today announced that RPA, a leading independent advertising agency, won two Marketing and Interactive Excellence (MIXX) Awards for interactive marketing. The MIXX Awards is the only competition that evaluates all key facets of the marketing campaign, including strategy, creative development and execution, media placement and integration, effectiveness and ROI. Read Full Story |
All-New Acura TL Advertising Campaign Introduces the Most Powerful Acura Ever Built
| A fully integrated national advertising campaign for the all-new 2009 Acura TL performance luxury sedan begins on Sept. 22, as the largest, most integrated Acura launch to date. Read Full Story |
RPA Promotes Gayle Gray to Director of Integrated Media
| In this new role at the agency, Gray will take on a larger management role and will be integral to the continued growth of interactive media at the agency. She will oversee online media plan development for all clients and facilitate collaboration between media disciplines. Read Full Story |
RPA Launches Branded Entertainment Discipline
| RPA announced the formation of a new branded entertainment discipline within the Media Communications group. This discipline will be led by Steve Rossmann, who joins RPA from the Gersh Agency. Read Full Story |
Jim Sieminski Joins RPA as VP, Account Director
| RPA, a leading independent advertising agency on the West Coast, welcomes Jim Sieminski as VP, Account Director. Sieminski will direct the recently won PENTAX Imaging Company business and will work in concert with Tom Kirk, EVP, Management Account Director, on new business. Read Full Story |
All-New Acura TSX Advertising Campaign Reveals "A New Generation Has Arrived"
| A fully integrated national advertising campaign for the all-new Acura TSX began on April 20. The strategy for the campaign developed by Acura and RPA, a leading independent advertising agency based on the West Coast, is to build excitement for the launch of the all-new Acura TSX by accentuating the vehicle's sophisticated look and exhilarating performance, thus demonstrating "A New Generation Has Arrived." Read Full Story |
PENTAX Hires RPA
| PENTAX Imaging Company, a division of PENTAX of America, Inc., announced the hiring of RPA as its agency of record to handle all integrated marketing for the company. The PENTAX Imaging Company marketing support budget for 2008 is approximately $10 million. Read Full Story |
RPA Creates New Division to Service Acura
| RPA has created a new dedicated division to service Acura. This division further evolves the current Acura core team and will be led by two recently appointed senior executives: Dave Weber as EVP, General Manager, and John Hage as SVP, Creative Director. Read Full Story |
RPA Wins Several New Media Accounts
| RPA has been named agency of record to handle media buying for Reily Foods, a Louisiana-based food and beverage company, three Honda Dealer Advertising Associations, six Acura Dealer Advertising Associations and Haggman Advertising, Design and Public Relations in Manchester, Mass. The accrued billings are in excess of $7 million. Read Full Story |
Mandalay Bay Resort and Casino Hires RPA
| Mandalay Bay Resort and Casino, a AAA Four Diamond Award-winning Las Vegas property, announced the hiring of RPA as its agency of record to handle all integrated marketing for the property. Read Full Story |
Multifaceted Spirit of Los Angeles Shines in New Honda-Sponsored Marathon and Acura L.A. Bike Tour Campaign
| The fun, city-inspired imagery for both the advertising and on-site events has an integrated look and feel and reflects Honda’s mission to bring the Los Angeles communities together. Read Full Story |
RPA Promotes David Smith to Executive Creative Director
| RPA today announced the appointment of David Smith, previously SVP, Creative Director, to the position of EVP, Executive Creative Director, reporting to Larry Postaer. Postaer had held this title during the past 22 years, when he, and co-partner Gerry Rubin, founded RPA in 1986. Read Full Story |
RPA Media Meets the Needs of the Evolving Media Market
| RPA has restructured its media department to even more effectively deliver campaigns that embrace the ever-changing media and consumer marketplace. This move further solidifies the agency's commitment to fully integrated marketing. Read Full Story |
RPA Works Toward the Agency of the Future
| RPA, a leading independent advertising agency on the West Coast, recently unveiled a new internal rallying cry—"Unite. Create."—to fully define the agency's approach to its work now and in the future. This identity further evolves the agency's dedication to fully integrated marketing. Read Full Story |
Ad Campaign for the Honda Ridgeline Amusingly Unites Truck Features with Unlikely Characteristics
| An integrated national advertising campaign for the Honda Ridgeline began Sept. 29. The strategy developed by Honda's long-standing agency of record, RPA, creates a distinct image and personality for the Ridgeline and continues to raise awareness for the truck. Humorous spots differentiate Ridgeline within the category to promote its unique and innovative qualities. Read Full Story |
New Honda Civic Hybrid Campaign Uses The Odd Couple Wit to Bring Attention to Consumers' Environmental Foibles
| A national advertising campaign for the Honda Civic begans Sept. 21. The strategy developed by Honda's long-standing agency of record, RPA, strengthens the Civic Hybrid personality and builds the brand while leveraging the momentum that began in Model Year 2006 campaign. The Civic palindrome remains the signature and integration within the campaign. Read Full Story |
New Honda Corporate "The Power of Dreams" Advertising Campaign Captures the Magic of the Brand
| A fully integrated national advertising campaign embracing Honda's corporate theme line, "The Power of Dreams," begins Sept. 24. The strategy developed by Honda's long-standing agency of record, RPA, gives consumers a poignant perspective of Honda's long-term corporate philosophy and an understanding of what motivates the company. Read Full Story |
Ad Campaign for the All-New Honda Accord; "Beyond the Road" Instills Accord Pride in Everyone
| The strategy developed by Honda's long-standing agency of record, RPA, declares and celebrates the all-new Accord's personality and style by going "Beyond the Road." Read Full Story |
Integrated La-Z-Boy Ad Campaign Touts "Comfort. It's what we do."
| A national broadcast advertising campaign for La-Z-Boy begins Sept. 10. The strategy developed by RPA, the largest independent advertising agency on the West Coast, positions La-Z-Boy Furniture Galleries as the place to go for comfort, expands the perception of the furniture available from La-Z-Boy Furniture Galleries and communicates a modern, relevant point of view about La-Z-Boy Furniture Galleries. Read Full Story |
Selena Chin Joins RPA as Local Media Manager in Chicago
| RPA, the largest independent advertising agency on the West Coast, welcomes Selena Chin as Local Media Manager in the agency's Chicago office. Read Full Story |
Claire Browne Joins RPA as V.P., Director of Media Insights, Research and Accountability
| RPA, the largest independent advertising agency on the West Coast, welcomes Claire Browne as V.P., Director of Media Insights, Research and Accountability. Leading this new discipline at RPA, Browne will work to garner salient media insights to effectively optimize each client's media strategy. Read Full Story |
Honda Civic Tour Joins Forces with Friendsorenemies.com to Create Dynamic Online Fan Community Featuring Exclusive, Unscripted Content
| Honda Civic Tour and friendsorenemies have created the ultimate, user-generated worldwide fan community. As friendsorenemies cameras deliver new and intimate content from the highly anticipated tour to http://civictour.honda.com/ and http://friendsorenemies.com/, fans will have access to Fall Out Boy's every step, marking the most extensive behind-the-scenes, minute-by-minute coverage of the band to date. Read Full Story |
New California Horse Racing TV Spots Suggest What Happens in Vegas Doesn't Stay in Vegas
| For the first time, the California thoroughbred racing industry has joined forces to launch a statewide TV campaign promoting the sport and on-track attendance. Read Full Story |
Integrated SOYJOY™ Nutrition Bars Launch Ad Campaign Evangelizes the Benefits of Real Food, "Real Is Revolutionary"
| Pharmavite's new product launch for SOYJOY&trad; nutrition bars will debut on TV on April 9 and in print and online later in the month. The campaign developed by RPA, the largest independent advertising agency on the West Coast, marks advertising's first use of a videoblog ("vlog") creative device to capture snackers' desires for real food with the theme, "Real Is Revolutionary." Read Full Story |
New Ad Campaign Expresses Passion of Honda Racing From IndyCar© Racing to Dirt Bikes
| A national advertising campaign for Honda Racing begins today on ESPN SportsCenter. The strategy developed by Honda's long-standing agency of record, RPA, focuses on leveraging the company's unparalleled racing involvement into a passion, commitment and performance story that benefits the consumer-vehicle line. Read Full Story |
RPA Creates Poignant Ads Celebrating UCLA's 99 NCAA National Championships
| UCLA and RPA, the largest independent advertising agency on the West Coast, collaborated on a pro bono assignment to honor UCLA's numerous athletic accomplishments and launch the new tagline, "Champions Made Here." Read Full Story |
Honda Launches Los Angeles Marathon and Acura L.A. Bike Tour Advertising Campaign
| On March 4, 2007, American Honda will be the presenting sponsor of the Los Angeles Marathon for the twelfth consecutive year, and Acura will be the title sponsor of the Acura L.A. Bike Tour for the eleventh consecutive year. Read Full Story |
Honda's Gil "The Crab" Headed To the Famous "Large Game"
| Continuing the brand momentum of Honda's award-winning "Element and Friends" campaign, RPA, the company's longstanding agency of record, collaborated with Gil "The Crab," the Honda Element's famous friend, to create a "super new large game commercial" scheduled to debut on Sunday, Feb. 4. Read Full Story |
Lenox Financial Mortgage, LLC Hires RPA for Media and Marketing Services
| Lenox Financial Mortgage, an Atlanta-based mortgage broker that provides a broad range of competitively priced mortgage products, announced today the hiring of RPA as their agency of record to handle media planning and buying. Read Full Story |
Pharmavite Hires RPA to Handle Advertising for All-New SOYJOY™ Nutrition Bars
| Pharmavite today announced the hiring of RPA as its agency of record to handle all strategic planning, creative and media planning and buying for its all-new whole soy and real fruit nutrition snack bar, SOYJOY™. Read Full Story |
Honda Launches Popular "Happy Honda Days" As Holiday Shopping Season Begins
| Honda's national "Happy Honda Days" integrated advertising campaign begins on Thanksgiving Day. The strategy developed by Honda's long-standing agency of record, RPA, is to help drive qualified dealership traffic to buy or lease a new Honda before year's end. Read Full Story |
Honda Element Campaign Wins Coveted Yahoo! Big Idea Chair™
| The Honda Element campaign was honored with the Yahoo! Big Idea Chair™ at yesterday's Yahoo! Creative Conference in Los Angeles. Reviewed by a panel of experts and industry executives, the award was presented to RPA, Honda's long-standing agency of record. Seeking to highlight the people, companies and work that truly represents integration in new media, the award is a very large and comfortable purple chair. Read Full Story |
In the Wake of Election Buzz, Honda Launches New Honda Civic Spots Exclaiming "Freedom Is Choice"
| A national advertising campaign for the Honda Civic begins today. The strategy developed by Honda's long-standing agency of record, RPA, leverages the momentum and top-of-mind awareness of Civic as a young, hip and cool vehicle that began in the Model Year 2006 campaign. The Civic palindrome remains the signature and integration within the campaign. Read Full Story |
National Advertising Campaign for the All-New Acura MDX Exemplifies New Brand Direction
| Acura will launch its all-new MDX advertising campaign embracing the luxury nameplate's commitment to advanced technology and premium performance tonight on national TV. Developed by RPA, Acura's agency of record since 2000, the advertising features Acura's new theme line affirming the conviction that there is only one way to get ahead . . . to "Advance." This theme line defines the brand's position within the luxury segment. Read Full Story |
Shelley Watson Joins RPA as V.P., Director of Entertainment
| RPA, the largest independent advertising agency on the West Coast, welcomes Shelley Watson as V.P., Director of Entertainment. She will lead the media team for Metro-Goldwyn-Mayer Inc. (MGM), owners of the world's largest modern film and television library. Under Watson's strategic direction, the agency will launch 6-8 releases through the end of the year. Read Full Story |
Honda Launches Element SC with a Stable of New Friends and the Return of Gil the Crab
| The Honda Element and more than a dozen new friends will debut on TV, in print and on www.elementandfriends.com on Oct. 9. Honda's longstanding agency of record, RPA, is building on the brand momentum of last year's award-winning "Element and Friends" campaign. The quirkiness will continue as each critter-a goat, hamster, lobster, mole, pigeon, rat and turtle-share a unique feature with the Element on TV spots. The campaign also introduces the all-new trim model, the SC. Read Full Story |
RPA Celebrates Three MIXX Awards Wins and Two Creative Media Awards
| RPA, the largest independent advertising agency on the West Coast, received multiple industry accolades during New York's Advertising Week events. On Tuesday evening, the MIXX Awards honored the agency with "Best in Show" and a gold for the Honda Element's online integration campaign. The search marketing campaign for the Honda Element received a bronze. The following night, the Creative Media Awards presented the agency with the television award for the Honda Fit campaign and the online media/search award for the Honda Element campaign. Read Full Story |
What do you CRAVE? Ad Campaign for the All-New Honda CR-V Celebrates Consumers Cravings
| A fully integrated national advertising campaign for the all-new Honda CR-V begins Sept. 28. The strategy developed by Honda's long-standing agency of record, RPA, focuses on the CR-V's all-new styling, inside and out. Read Full Story |
RPA and Pioneer Take High-Definition Television to New Realms with All-New Fall Advertising Campaign
| The launch of the national fully integrated campaign for Pioneer Electronics (USA) Inc.'s new line of Pioneer and Elite® PureVision™ high-definition (HD) plasma TVs and displays will debut Sept. 2. Developed by RPA, the largest independent advertising agency on the West Coast, the more than $20 million campaign coincides with the kickoff of the NFL and NCAA football seasons and conveys Pioneer's pursuit of innovation and best-in-class plasma TV technology. Read Full Story |
RPA and Honda Initiate Viral, Interactive Campaign to Champion the Honda Element's Famous Friend,
Gil the Crab
| Honda's longstanding agency of record, RPA, is extending the "Element and Friends" campaign to continue the brand momentum for the Honda Element. The campaign uses popular Web sites to engage interested consumers with Gil the Crab who was first introduced on www.elementandfriends.com in the fall of 2005. Read Full Story |
Advertising Campaign for the All-New Acura RDX Appeals to Technologically Savvy, Sophisticated Consumers
| A fully integrated national advertising campaign for the all-new Acura RDX begins August 7. The strategy for the campaign developed by RPA, the largest independent advertising agency based on the West Coast, is to treat the Acura RDX as the ultimate object of high-tech, advanced living. Read Full Story |
For press-related inquiries:
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Britt McColl bmccoll@rpa.com @britt_at_RPA (310) 633-6485 |
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