RPA, a leading advertising agency headquartered in Los Angeles, announces the promotion of Jason Sperling, previously SVP, Group Creative Director, to the position of SVP, Executive Creative Director, reporting to Joe Baratelli, EVP, Chief Creative Officer.
With the release of yet another original and edgy multimedia campaign, RPA and Tool continue their fourth year of partnership in promotion of the annual Newport Beach Film Festival. This year's package — on the power of film to elicit emotion — is the latest in a succession of traffic-stopping campaigns that have propelled the Festival to a power seat in the crowded film-festival circuit and includes a short film and print art.
Today, Honda unveiled the first-ever mobile barbering tool for busy, cost-conscious families. The HondaHAIR will be available as a Honda Genuine Accessory that attaches to the 2014 Odyssey Touring Elite's HondaVAC to provide an efficient way to cut hair.
Honda is set to launch three distinct performance-oriented models in the year's biggest racing game, Forza Horizon on Xbox 360. Beginning on Tues, Jan. 15, Forza Horizon players can download the Honda Challenge Car Pack on Xbox LIVE, featuring three Honda models, the new 2013 Civic Si Coupe, original 1986 Civic Si or Honda Performance Development B-Spec Rally Fit, free to Xbox LIVE members.
Honda has launched an integrated advertising campaign supporting the 2013 Honda Civic featuring four TV spots and several print and digital executions. Developed by Honda's longstanding agency of record, RPA, the multiplatform campaign seeks to bring attention to the spirit of Honda—a passion for innovative thinking and continuous improvement.
Farmers Insurance, one of the country's leading insurers, will unveil its latest advertising campaign, "It's Smarter to Have a Plan," during this week's series of college football bowl games.
Gerry Rubin, co-founder of RPA, a $1.3 billion full-service advertising agency, and the third-largest independent agency in the country, is receiving a coveted spot in the American Advertising Federation's Advertising Hall of Fame, which has honored 218 advertising legends since its inception in 1948. The 2013 induction ceremony will take place on April 29 in New York to celebrate Rubin and six other distinguished advertising executives.
The latest rendition of the "Happy Honda Days" holiday campaign begins today and features various amusing thank-you letters to Honda dealers from "Happy Honda Days" shoppers and their loved ones. These personalized stories of happiness come with every Honda.
The Interactive Advertising Bureau (IAB) today announced that Honda and RPA, the largest advertising agency headquartered in Los Angeles and the third-largest independent agency in the country, won three Marketing and Interactive Excellence (MIXX) Awards in the categories of Experimental and Innovative Campaign, Viral Campaign and Cross-Media Integration Campaign.
Up-and-coming Los Angeles band Monsters Calling Home recently recorded, performed and shot a music video inside their Honda vehicles. Last night, Honda gave the six-member band the surprise of a lifetime by getting them their unexpected big break as the special musical guest on ABC's "Jimmy Kimmel " (weeknights at 12 a.m.).
The all-new 2013 Honda Accord is launching September 19, with an emotionally driven, integrated multimedia campaign designed to artfully highlight the new Accord's sophisticated design, dynamic performance, rich feature content and value.
Following the recent addition of four outstanding creative talents, RPA, the largest advertising agency headquartered in Los Angeles and the third-largest independent agency in the country, is pleased to announce six additional creative hires. Antonio Marcato joins the agency as a senior AD, and Suzie Yeranosyan and Quinn Killick will fill junior AD roles. Brian Frost arrives as senior CW, with Lior Ben-Aharon bolstering the CW roster. Finally, Jenaca Holmes will add her talents as a social media writer.
RPA announces the promotion of J Barbush, previously VP, Associate Creative Director, to the position of VP, Creative Social Media Director, reporting to Joe Baratelli, EVP, Chief Creative Officer. This is the first time RPA has designated "social media" in a creative title.
La-Z-Boy is joining forces once again with actress Brooke Shields to continue its national "e;Live Life Comfortably"e; campaign. The strategy of the campaign is to showcase La-Z-Boy's wide range of furniture beyond its legendary recliner. Since the campaign featuring Shields launched in November 2010, La-Z-Boy has experienced seven quarters of year over year same store sales growth in their La-Z-Boy Furniture Galleries system. The campaign has been identified as one of the key factors in these results.
RPA, the third-largest independent advertising agency in the U.S., has hired four key creative talents. Pete Figel and Alicia Dotter join the crew as creative directors, while John Starr will fill a new associate CD/design director role, and Mark Tripp will be the agency's newest director and senior producer, content, specializing in social campaigns.
The annual Honda Summer Clearance Event campaign begins today and features well-known tunes to conjure up the rush consumers experience when they first drive off the lot in a new vehicle.
RPA, the largest advertising agency headquartered in Los Angeles, and the third-largest independent agency in the country, announces the promotion of Joe Baratelli, previously EVP, Executive Creative Director, to the position of EVP, Chief Creative Officer, reporting to Bill Hagelstein, President and CEO.
Mandalay Bay Resort and Casino has debuted a new website, its first redesign in six years. Now compatible for tablets, the new site aligns with Mandalay Bay's recent "Resortist" campaign: "You're not a tourist, you're a 'resortist,'" created by RPA, Mandalay Bay's agency of record.
RPA, the independent West Coast advertising agency that continues to grow in size and billings, has elevated four talents in its creative department, promoting Tom Hamling to VP, Creative Director, Ken Pappanduros to Creative Director, and Hobart Birmingham and Perrin Anderson each to Associate Creative Director.
