Headlines

Where RPA has been in the press lately.

28
September
2016
RPA: Kids' Cancer Research Foundation 'Signs'

RPA created a PSA for the Kids' Cancer Research Foundation to help the organization spread its message during Childhood Cancer Awareness Month in September.

 

20
September
2016
An Insider’s Perspective on Careers in UX

Pramit Nairi is vice president and UX director at RPA Advertising, one of the founding instructors of UCLA Extension’s UX certificate program, and a trailblazer in this exciting field.

 

15
September
2016
Recommendation Engine: RPA's Joanna Kennedy

In the first edition of our new weekly feature, a young digital strategist from Los Angeles tells us about her current media obsessions, and what she can live without.
 

 

09
September
2016
Honda's Adorable Lost Dog, Durex Goes Full Eggplant: The Top 5 Ads Of The Week

These are the Top 5 Ads of the Week, including Honda's adorable lost dog.

 

07
September
2016
Honda Promotes the Ridgeline With a Poignant Lost Dog Story

Dogs have worked well before for Honda in ads for the Ridgeline truck -- its Super Bowl spot this year featured a flock singing sheep and a sheepdog. The brand returns to the canine theme in its latest campaign through RPA, with the poignant story of a Ridgeline owner who finds a stray dog on the sidewalk as he's driving along.

 

06
September
2016
Honda lets Facebook data decide which spots to show in Ridgeline campaign
 

To promote the 2017 Honda Ridgeline, the car brand is taking a programmatic approach for a heart-felt campaign about the love between a man and a dog he rescues. 
 

 

25
August
2016
Santa Monica ad agency RPA approaching milestone

Their knack for anticipating trends is among the reasons why RPA is on the eve of celebrating its 30th anniversary, a milestone that becomes official later this year.

 

24
August
2016
Top Spot of the Week: RESET's PES Directs "The Power of Ridgeline" For Honda, RPA

With Honda’s “Paper” recently nominated for a primetime commercial Emmy Award, what do stop motion animation guru PES and agency RPA do for an encore?

 

24
August
2016
Jeff Goldblum's Latest Apartments.com Ad May Be the Weirdest Yet

Jeff Goldblum reprises his role as the self-described "Silicon Valley maverick" Brad Bellflower in a psychedelic new ad for Apartments.com, created out of RPA.

 

22
August
2016
How 8 Agencies Are Building Their Brands on Snapchat

For agencies looking to diversify their reach and prove their digital dexterity in a competitive field, Snapchat has proven to be an unexpectedly valuable tool. 

 

19
August
2016
‘Dashboards are not real technologies’: Influencer marketing technology is a hot mess

Big agencies like RPA and Mindshare are leaning on these influencer vendors to quickly set up and run campaigns.

 

16
August
2016
LA: Big events boost Spanish-language spending

The U.S. has a growing number of markets with major Hispanic populations. For the 2015-16 TV season, there were 29 Nielsen DMAs with at least 100,000 Latino households. Yet when it comes to sheer numbers, one market has way more than the rest: Los Angeles.

 

15
August
2016
Performance pricing fails to catch on in influencer marketing

Cost-per-engagement is seen by many agencies and influencer networks as a more transparent pricing model. Agency RPA recently tested CPE for a big consumer product client for the first time, where it collaborated with more than 40 Instagram creators — whose followers range from 2,500 to over 165,000 — on two campaigns.

 

11
August
2016
The Digiday guide to the most creative summer agency internship projects

We highlighted five intern-led campaigns from Arnold Worldwide, RPA, Giant Spoon and more as those projects are notable in some way.

 

10
August
2016
The Internet's obsession with cats fuels Honda's latest video

Honda is seizing the opportunity of International Cat Day falling during its summer clearance sale with an organic social media campaign that shares an installment of its recent television spots, but this time with singing cats. 

 

09
August
2016
Q&A: J.K. Simmons on His Post-Oscar Popularity and Why He's So Selective About Ads

He happily makes exceptions for Farmers and M&Ms.

 

08
August
2016
Pitch-Perfect Kitties Perform Their Own Version of Honda's A-Cappella Campaign

Fun Video Celebrates International Cat Day

 

08
August
2016
Honda remakes "Now is the Moment" spots with singing cats
 

"Meow is the Moment" celebrates the arrival of International Cat Day.
 

 

07
August
2016
How internet culture pushed absurdism into mainstream advertising

As the bar for attention-grabbing gets higher and once-cult humor goes mainstream, young people are growing  bored of straightforward marketing, which is making advertising weirder. 

 

05
August
2016
Exclusive: Diving Dogs Show Off Their Synchronized Swimming Skills in New Farmers Ad

Take this exclusive look at the new ad for Farmers Insurance, this spot tells the tale of the homeowner nightmare that is pooches turning your pad into a giant swimming pool, complete with soggy furniture.

 

05
August
2016
5 Tips to Turn Car Time Into Quality Family Time

Here are five great ways to keep your kids learning and wondering in the car, all the while kicking the question that makes every parent cringe ("Are we there yet?") to the curb.

 

05
August
2016
The Best Ads You Will See During Tonight's Olympics Opening Ceremony (So Far)

Honda delivers a fresh take on truck commercials in this mesmerizing stop-motion ad from RPA and directed by PES via Reset.

 

04
August
2016
Pes turns his magic on Honda’s trucks

Pes filmed his latest stop motion ad for Honda all in-camera, on a huge film stage with a crew of over 100 people.

 

03
August
2016
Construction flies by in Rio Olympics spot for Honda Ridgeline
 

RPA taps stop-motion director PES for follow-up to Super Bowl spot
 

 

03
August
2016
Oh Snap

Easy enough for tweens and teens, Snapchat may leave some marketers needing all the help they can get to master the multimedia messaging app. Here are three best practices from brands that know.

 

03
August
2016
See the Ad Stop-Motion Artist Pes Created for Honda

Honda has reunited with stop-motion artist Pes for an ad that kicks off a big new campaign for its 2017 Ridgeline pickup.

 

02
August
2016
Advertisers Say Verizon’s go90 Rollout Has Been Rocky

Recently, Verizon connected go90 with AOL’s advertising technology software, meaning that advertisers should be able to take advantage of more robust, data-driven ad targeting on the app.

 

22
July
2016
Agency Creatives Reflect On Their Emmy-Nominated Spots

Jason Sperling, sr. VP/executive creative director at RPA in Santa Monica, Calif., describes stop-motion animation maestro PES of RESET as “one of my favorite partners of all time in terms of the way he works with an agency, the way he understands client needs and the way he stays involved from the very beginning to the very end of a project.”

 

19
July
2016
2016 Honda Accord, Civic Among Models Featured in New Summer Sales Campaign

The 2016 Honda Accord and Civic are among the models featured in the Honda Summer Sales Campaign that includes six new music-themed videos.

 

19
July
2016
Honda vehicles trigger musical epiphanies in summer campaign spots
 

Car shoppers can’t help but hear music when they meet the Honda of their dreams in a series of television ads for Honda’s Summer Clearance now airing nationally.
 

 

19
July
2016
People Fall in Love With Hondas, to the Music of Angels, in These Clearance Sale Ads

Ah, car dealerships. They're such wondrous places, awash in glitter and vibrating to the ebullient rhythm of dancing feet and upbeat songs of love. Well, that's true for the showrooms in these new Honda Clearance Sale spots from RPA, at any rate. 

 

18
July
2016
Honda Takes a Cue From 'Pitch Perfect' in Campaign for Summer Clearance Event

If you're a fan of "Pitch Perfect," you'll likely start humming to these new spots from Honda promoting the car brand's 2016 Summer Clearance Event.

 

17
July
2016
4A’s 5 Questions for: RPA’s Joe Baratelli

Our first creative chief to be featured in the “4A’s 5 Questions for” series is RPA’s Joe Baratelli, who’s based in Los Angeles. RPA’s Honda spot entitled “Paper” is one of a handful in contention for a 2016 Emmy. Baratelli has been with RPA for more than 30 years. 

 

15
July
2016
Women in Business Q&A: Lisa Herdman SVP, Director of National Programming & Branded Entertainment, RPA

Lisa runs the day-to-day of all national video, national radio, and branded entertainment investments for RPA. Her philosophy is to approach each negotiation fairly and with the most relevant resources to maximize a positive and efficient outcome that meets the clients’ needs and objectives.

 

14
July
2016
Ads from Gatorade, Ad Council, Snickers Among Emmy Contenders

Some commercials tell stories that are just as riveting as those seen on a TV show. Nominations for the Emmy Awards, announced Thursday, highlighted the best programs on television as well as a handful of advertisements. Emmy winners will be unveiled on Sept. 18.

 

08
July
2016
Fairygodboss Of The Week: Fern McCaffrey

Fern McCaffrey is a Fairygodboss in every sense of the word. She leads a team at the forefront of media, cares for her family - through an extremely difficult situation - and introduced us to William Gibson! Fern tells us: Be positive, proactive and speak up!

 

27
June
2016
Honda Creates a Crowdsourced Stunt Track for the Civic

Honda has built the first-ever crowdsourced stunt track to promote the driving performance of its new Civic Coupe. It was created using suggestions from Honda followers on Facebook and Twitter on how to create the ultimate "Dream Track."

 

23
June
2016
Honda Civic Coupe attacks crowd-sourced stunt track

To come up with ideas for the Dream Track, Honda put a call out to fans on Facebook and Twitter using the hashtag #CivicDreamTrack. The replies rolled in, Honda picked the ones it wanted to use, and the track became a reality.

 

15
June
2016
Car Games For Summer Travel

Every parent has heard the words: “Are we there yet?” and “I’m bored” during summer road trips. 2012 National Teacher of the Year, Rebecca Mieliwocki, can offer fun and educational ideas to keep your kids’ minds and imaginations engaged this summer. Rebecca has partnered up with the Honda Road Readers app, which gives Honda drivers free access to hundreds of audiobooks for children and teens with creative activities to go with them.

 

14
June
2016
Airbnb’s CMO: ‘I don’t want public policy messaging to bleed into our brand voice’

Airbnb is the quintessential “disruptor” brand: The short-stay service is a new option for travelers but a challenge not just to hotel chains but to municipalities and landlords alike.

 

12
June
2016
25 Campaigns That Will Win Lions in Cannes

There were six key themes this year: inventions, earned media, creative media partnerships with Silicon Valley, personalization, authentic truth, and storytelling by animation ("Paper"). As usual, though, plenty of the work highlighted here is so forward-thinking that it defies categorization.

 

24
May
2016
How One Social Network Is Trying to Win Over Ad Blockers

Visual-centric social network Imgur is looking to scale its ad business with custom creative

 

24
May
2016
Myth busting: What people get wrong most often about programmatic

The top minds in programmatic advertising are gathered at the Digiday Programmatic Summit to discuss the challenges and opportunities facing them as ad tech evolves. Brands, publishers and agencies are all on hand to dig deep into the focus on quality data and ads, and programmatic’s role beyond display advertising. We took the opportunity to ask four of them one question: What is the biggest myth about programmatic advertising today?

 

16
May
2016
What's Different About the New Golden Age of the Family Sitcom

Though re-dos are still the rage, throwbacks are not, with Lisa Herdman, svp, director of national broadcast and branded entertainment at RPA, noting that today's family comedies need to be diverse, topical and contemporary to survive.

 

11
May
2016
Get your heart racing with Honda's 360-degree Indy 500 video
 

For the fifth year, Honda is back with its Fastest Seat in Sports campaign, which once again puts everyday people in the driver’s seat (sort of).

 

10
May
2016
Honda Plays Up Civic Coupe's Nonconformity

Honda is launching a new spot for the 2016 Civic Coupe created by RPA that highlights the Coupe’s stylish and sporty design in an otherwise dull world.

 

09
May
2016
Everything's Square (Except the Car) in Honda's Civic Coupe Spot

Everything -- people, dogs, haircuts -- is square in this ad for the Honda Civic Coupe, except for the car itself. The really clever part is that this even extends to the format.

 

09
May
2016
New Honda commercial goes from square to hip
 

How better to show off the Civic Coupe's sporty curves than a spot that is (literally) boxy.
 

 

01
May
2016
Honda Creates Civic 'Dream Track'

Honda is building the first-ever crowdsourced racetrack to tout the performance of the all-new Civic Coupe, which recently arrived at dealerships.

 

29
April
2016
The five most creative strategies for recruiting agency interns
 

To get potential interns interested in working at RPA’s office in sunny Santa Monica, California, the agency created 360-degree videos of its courtyard, lobby, in-house pub and roof at sunset, designed for Google Cardboard. 
 

 

26
April
2016
Now here’s an idea: Fewer, smarter TV spots

Next season there will be fewer ads on “Saturday Night Live.” Not only that, but the commercials that do appear will feature better storytelling and content integration between the show and its sponsors, according to NBC, which announced the changes Monday morning.

 

25
April
2016
Honda's New Ad Campaign Says You Can't Multitask

April is Distracted Driving Awareness Month, and Honda is bringing awareness to distracted driving with a new ad campaign called #PhoneDownEyesUp.

 

25
April
2016
Honda Says If You Can't Do This While Texting, You Shouldn't Drive While Texting Either

Since April is Distracted Driving Awareness Month, Honda is running a series of short videos called #PhoneDownEyesUp that urge us to respect our own limits when it comes to multi-tasking. 

 

21
April
2016
Honda Social Effort Encourages Focus On Driving

Honda launched a social campaign encouraging safer driving habits with videos that show that if you can’t do basic things such as vacuuming or cooking while texting, you certainly can’t text and drive. The effort, with the hashtag #PhoneDownEyesUp, is in support of Distracted Driving Awareness Month.

 

21
April
2016
Honda Aims For Lighthearted Approach To Fight Distracted Driving With #PhoneDownEyesUp

Honda debuted a new social-media campaign called #PhoneDownEyesUp on Wednesday with a series of lighthearted YouTube videos designed to call attention to distracted driving. The videos are noteworthy because there are no vehicles in them. Instead, Honda shows how difficult it is to do simple tasks while texting, such as pet-sitting, working out, cutting hair and making pancakes.

 

14
April
2016
Honda is making virtual reality branded videos

Honda will debut a 360 degree online video that will let viewers experience what it would feel like to drive the ultra-fast Honda-powered, Dallara car. Their release is set to coincide with the 100th running of the Indianapolis 500 on May 29.

 

13
April
2016
Facebook is bringing in the bots and AI

By opening the floodgates for bots on Facebook Messenger, the social media leader hopes to kindle a more modern and efficient mode of communication between businesses and their customers. (Mike Dossett quoted)

 

06
April
2016
'It's like saying everything living in the ocean is a fish': Marketers obsessed with millennials are making a mistake

The marketing industry is essentially obsessed with one word: millennials. Brands, and many publishers, can’t stop talking about them. The problem, of course, is that it makes no sense to approach a group of some 80 million Americans as a single monolith. (David Measer quoted)

 

06
April
2016
Everyone's a Voyeur in Newport Beach Film Fest's Fascinating, Creepy New Ad

Submitted for your approval, "We're Being Watched," a Twilight Zone-ish slice of sci-fi paranoia from RPA, promoting the 17th annual Newport Beach Film Festival.

 

05
April
2016
Watch Yourself Being Watched as You Watch Newport Beach Film Fest Trailer

“We're Being Watched” is the name of the campaign for this coming Newport Beach Film Festival (April 21-28).
 

 

05
April
2016
Who's Watching Whom in This Clever Newport Beach Film Festival Spot?

This year's trailer for the Newport Beach Film Festival explores the voyeuristic art of cinema with a clever film in which everyone is watching someone else.

 

31
March
2016
Social Consciousness: Honda's Always-On Philosophy Shines In N600 Story

Honda is following the restoration of Serial One, the initial unit of the N6oo, which was the first Honda in North America in 1969.

 

31
March
2016
Jeff Goldblum Is Back in New Ads for Apartments.com, This Time Directed by Bob Odenkirk

Last year, Jeff Goldblum helped introduce Apartments.com to the masses in a set of ads from RPA. Now, he's back for the apartment-listing site's 2016 campaign, which includes 10 spots directed by Bob Odenkirk.

 

28
March
2016
Here’s How Oversized Web Ads Are Encouraging Ad Blocking

Here’s another reason more people may be blocking Web ads: The business of creating digital ads is bloated and slow. (Abe Diaz quoted)

 

21
March
2016
The First-Ever Honda in the US Gets a Second Chance at Life

N600 specialist Tim Mings is restoring the very first of Honda in the U.S: N600 serial number one. American Honda has commissioned a full restoration of the car, even giving their tiny ancestor its own website.

 

21
March
2016
The first Honda in America gets an extreme makeover in weekly web series
 

Honda is chronicling the restoration of the first automobile the brand introduced in the United States, a lime green N600, with a new web series from Santa Monica, Calif.-based RPA.
 

 

21
March
2016
Social Storytelling: 5 Questions with Honda Manager Alicia Jones

Honda is following the restoration of Serial One, the initial version of the N600, which was the very first Honda sold in America in 1969. Consumers can follow the progress of the restoration with weekly updates as N600 mechanic Tim Mings brings the vehicle back to life.

 

21
March
2016
RPA's Office Is as Colorful and Quirky as the Agency's Work

Santa Monica, Calif.-based full-service agency RPA is the shop behind some of today's smartest campaigns for clients like Honda, Apartments.com and Intuit. That laid-back attitude that RPA brings to its breezy ads is also evident in its digs.

 

20
March
2016
Honda Launches Documentary Series, First Star Is The N600

Honda fans, rejoice: the Japanese car manufacturer has a special new online documentary series in order to celebrate its automotive heritage and history in the United States.

 

18
March
2016
The Very First Honda Made for the U.S. Market Is Being Restored by the Guy Born to Do It

Car mechanic/restorer and Honda specialist Tim Mings has a special place in his heart for the N600, which was Honda's introduction to the U.S. car market back in the 1960s. Turns out that one of the random N600s he bought and kept in storage for years is the vaunted Serial One, better known as the very first Honda N600. 

 

17
March
2016
High-Fiving Karma Bot Spreads the Love At SXSW

Love is in the air, and now it’s in robots. GIMI-5 by advertising agency RPA is a karma bot at SXSW Interactive that receives likes and mentions online and then turns that digital love into real-life high fives.

 

16
March
2016
‘The Catch’: ABC Tries to Throw a Curveball With a Lighter Shondaland Thriller

Lisa Herdman, director of national broadcast and branded entertainment at ad agency RPA, says the show's auspices are what matters to her.

 

16
March
2016
How Snapchat won this year's SXSW

This year, the app that everyone was talking about at the South by Southwest Interactive Festival wasn't something that debuted at the event. The platform didn't throw a massive party, or even have an official presence. Still, for some reason, everyone couldn't stop talking about Snapchat.

 

15
March
2016
GIMI-5 is a Future Robot from RPA That Gives High-Fives

Many robot designs are created to make the lives of humans a little bit better, but this one from RPA goes about doing this in a different way through a simple mission to spread love.

 

15
March
2016
Highlights From Winner's Weekend at SXSW

See how a "GMA" viewer got the weekend of a lifetime at one of the trendiest festivals in the country.

 

03
March
2016
Don Rohn Joins RPA As Group Strategic Planning Director

RPA hired Don Rohn as group strategic planning director, reporting to David Berne, senior vice president, chief strategy officer at RPA. He will direct planning for the agency's Tempur-Sealy, ARCO, ampm and Clippers accounts.

 

26
February
2016
Amid diversity furor, Oscar sponsors are anxiously waiting to see audiences' response

"This is such a big investment for advertisers," said Lisa Herdman, director of national programming for RPA, a Santa Monica ad agency. "And advertisers are having to deal with forces that they cannot control."

 

25
February
2016
Honda Uses Lightweight Apps To Drive Traffic To Auto Dealers

Honda was one of the first brands to try out mobile ad platform Vibes’ WalletAds, a format the company launched last February.

 

22
February
2016
These Bedtime Story-Like Ads for Honda Accord Were Written by Children

The latest car ads for the Honda Accord use whimsical tales dreamed up by young children. Honda worked with RPA to transform stories that were written by children into live theatrical commercials.

 

18
February
2016
Honda Turns Kids' Cute Stories Into Ads Styled Like Little School Plays

A pair of minute-long videos from RPA introduce "Storytime with the Accord," a campaign based on the imaginings of children.

 

09
February
2016
The 12 Super Bowl commercials you need to watch again

Though talking animals have seemingly taken over previous years of Super Bowl commercials, Honda's Queen-singing sheep herd couldn't have been cuter.

 

09
February
2016
Super Bowl 50 Commercials: Which Ones Did You Like?

The Border Collie delivered the best moment of the commercials. Coming this spring, the 2017 Honda Ridgeline pickup boasts an audio system that uses so-called "exciters" to turn the entire truck bed into a giant speaker. Honda will promote the feature in a 60-second ad from RPA featuring a farmer who evidently has been using it a lot around his sheep, which belt out Queen's "Somebody to Love."

 

09
February
2016
20 Questions On The Super Bowl, Beyonce And Those Ads

Jeff Goldblum, George & Weezy, plus the "Moving On Up" theme song from "The Jeffersons" for the Apartments.com Super Bowl ad ... can you say brilliant?

 

09
February
2016
Writings on the wall: The 10 coolest agency murals

RPA’s courtyard features a large mural designed by one of its own group creative directors, Nathan Crow, who started at the agency as a copy typist over 15 years ago. The three-story mural, which serves as the backdrop to various meetings and lunches, is completely hand drawn and consists a series of portraits meant to evoke a sense of diversity — a source of pride for the agency.

 

08
February
2016
The Best And The Worst Of Super Bowl Ads

My two favorite ads of the evening both featured animals in cool ways. Honda hit the cute animal chord with a spot featuring sheep singing Queen's hit Somebody to Love; they learned it courtesy of the farmer's Ridgeline truck, which has a sound system in the rear bed blasting the song.

 

08
February
2016
The 10 Most Attention-Grabbing Ads of Super Bowl 50

Hollywood actor Jeff Goldblum won over audiences again in the futuristic ad for Apartments.com. The commercial also gives a hat tip to George Washington and rap artist Lil Wayne.

 

08
February
2016
The 10 best tech ads from Super Bowl 50

Jeff Goldblum meets George and Weezy. No, not that George and Weezy.

 

07
February
2016
Super Bowl 50 Ads: Us Weekly's Official Guide to the Big Game's Commercial Spots — Watch Here!

Jeff Goldblum reprises his role as Apartments.com spokesperson Brad Bellflower in this cool ad for the tech company.

 

07
February
2016
Super Bowl ads: 1st quarter features babies, bears and Jeff Goldblum

Apartments.com's contribution to the genre has Jeff Goldblum doing the theme from “The Jeffersons” ("Movin' on Up") with a guest appearance by Lil’ Wayne, who's hanging out with George Washington (George and Weezy - get it?).

 

07
February
2016
NFL: The top 10 ads for Super Bowl 50

What do animals do when we’re not looking? Well according to Honda, in a sheep paddock somewhere in the US, they sing Queen hits.

 

07
February
2016
Here Are All The Super Bowl Commercials People Will Be Talking About

Apartments.com, Honda and Intuit Small Business are all featured.

 

07
February
2016
Honda's singing sheep choir may have stolen the show at the Super Bowl

Forget the half-time show — some of the best musical entertainment at the Super Bowl this year came from a singing herd of sheep.

 

07
February
2016
Super Bowl Ads Are a Hit for Mountain Dew, Miss for Doritos

This Apartments.com commercial had everything. A gospel choir. Actor Jeff Goldblum playing a piano. Rapper Lil’ Wayne making apple pie.

 

07
February
2016
Super Bowl 50 Commercials: 10 Best & 5 Worst

Apartments.com had just the right pairing of song and ad: The Jeffersons theme song "Movin' On Up" performed on a suspended piano by the delightfully eccentric Jeff Goldblum.

 

05
February
2016
After the Super Bowl, Death Wish Coffee Might Need Its Own Brew to Keep Up

Death Wish Coffee’s rabid fan base recently helped to land the company a prized advertisement spot during the Super Bowl broadcast on Sunday as part of a contest by Intuit, whose products help people balance their books and prepare their taxes. The ad, developed and produced by RPA, whose Super Bowl clients also include Honda, features a group of waterlogged Vikings jonesing for a cup of joe.

 

05
February
2016
Super Bowl Ads Go For The Safety

Talking animals, celebrity cameos and crowd-pleasing rock songs: This year's Super Bowl advertisers are sticking to the classics in their efforts to win over Big Game viewers on Sunday.

 

05
February
2016
Small Business, Big Game Winner: 5 Questions with Intuit SVP Ken Wach

Once again the financial software brand is donating its Super Bowl ad spot to one deserving small business as part of its updated Small Business, Big Game competition.

 

05
February
2016
'Anatomy of an Ad': Death Wish Coffee, Part 2

In this second installment, the team at RPA and Intuit QuickBooks have one week to get the Small Business Big Game commercial for Death Wish Coffee Super Bowl ready.

 

04
February
2016
Watch 10 of the best ads for Super Bowl 50

You can’t really go wrong with singing sheep, and Queen’s Somebody to Love proves the perfect vehicle for a spot of ovine karaoke.

 

04
February
2016
Watch the best SuperBowl 50 commercials here right now

In this ad for the online housing search service, national treasure Jeff Goldblum adopts his persona as Apartments.com's self-ascribed Silicon Valley Maverick, Brad Bellflower.

 

04
February
2016
Best 2016 Super Bowl 50 car commercials

A herder attends to his flock in the field. Once he leaves, the sheep break into Queen’s “Somebody to Love.” When the Honda Ridgeline comes back, they resume grazing. Not to be outdone by the sheep, a talking dog touts the Honda Ridgeline’s new truck bed audio system.

 

04
February
2016
Super Bowl 50: The Stories Behind Some of This Year's Ads

The Honda Ridgeline ad is just one of three that RPA produced and created for the Super Bowl, an unprecedented feat for the agency. Joe Baratelli and his team are also responsible for the “Storm’s a-Brewin” ad for Intuit QuickBooks and the teasers and television ad for Apartments.com, a first-time Super Bowl advertiser.

 

03
February
2016
6 Funny Super Bowl 50 commercials

Spokesman Jeff Goldblum stars in an ad for Apartments.com, which pays homage to The Jeffersons.

 

03
February
2016
Lil Wayne And Jeff Goldblum Star In A Wild Apartments.com Super Bowl Ad

Jeff Goldblum and Lil’ Wayne have just made magic in Apartments.com’s upcoming Super Bowl ad.

 

03
February
2016
This 11-Person Coffee Company Won a $5 Million Super Bowl Commercial Slot

Death Wish Coffee, which has just 11 employees and sells nearly all of its coffee online, hit the marketing equivalent of the Powerball back in November: The company won a free 30-second commercial slot during the third quarter of Sunday’s Super Bowl on CBS, courtesy of Intuit Quickbooks and ad agency RPA.

 

03
February
2016
Super Bowl 50: Apartments.com Ad

Jeff Goldblum helps apartment dwellers move on up, in this Super Bowl ad for Apartments.com.

 

03
February
2016
Super Bowl 50: Apartments.com Ad

Jeff Goldblum helps apartment dwellers move on up, in this Super Bowl ad for Apartments.com.

 

03
February
2016
Jeff Goldblum inspires you with 'The Jeffersons' theme and Lil Wayne

Jeff Goldblum is back for another Apartments.com commercial — only this time he's joined by Lil Wayne and George Washington. The home listings site's first-ever Super Bowl spot features the unlikely matchup having a friendly cookout on the roof deck of a skyscraper.

 

02
February
2016
Super Bowl: Jeff Goldblum Gets Lil Wayne 'Movin' On Up' in Apartments.com Ad

In the minutelong ad, Jeff Goldblum plays his recurring Apartments.com spokesperson "Silicon Valley Maverick" Brad Bellflower as he assists a gospel choir moving crew while singing the Jeffersons theme song, "Movin' On Up."

 

02
February
2016
Jeff Goldblum, Lil Wayne appear in Jeffersons-inspired Super Bowl ad

Jeff Goldblum performs The Jeffersons’ memorable theme song, “Movin’ On Up,” in a new Super Bowl ad from Apartments.com, which also features an appearance by Lil Wayne flamebroiling some burgers on the grill.

 

02
February
2016
Superbowl Ads

A conversation about the Superbowl's most anticipated commercials with Jeanine Poggi, reporter for Ad Age, Stuart Elliott, writer for Media Village, and Jason Deland, founding partner of advertising firm Anomaly.

 

02
February
2016
Lil Wayne is 'Movin' On Up' With Jeff Goldblum & George Washington in Super Bowl Ad: Watch

In the minute-long ad, Jeff Goldblum plays his recurring Apartments.com spokesperson "Silicon Valley Maverick" Brad Bellflower as he assists a gospel choir moving crew while singing The Jeffersons theme song, "Movin' On Up."

 

02
February
2016
Meet a New George and Weezy in Apartments.com's Super Bowl Ode to The Jeffersons

In the 60-second spot from agency RPA, Apartments.com brings back Jeff Goldblum's satirical Silicon Valley guru character, Brad Bellflower, who serenades us with a loungy take on The Jeffersons' iconic theme song, "Movin' On Up."

 

02
February
2016
Watch Apartments.com Evoke 'The Jeffersons' in Its Super Bowl Spot

Apartments.com is evoking "The Jeffersons" in its first Super Bowl commercial.

 

01
February
2016
If a flock of sheep breaks out in song in a lonely field and no one is around to hear it, do they stay on key? Honda's minute-long Super Bowl ad, which debuted on Monday, features a melodious group of the woolly farm animals whose bleats morph into an elaborate rendition of Queen's "Somebody to Love" as soon as their shepherd turns his back. The spot, titled "A New Truck to Love," will air during the third quarter of Sunday's game.

 

31
January
2016
4 Social Platforms That Could Steal Big Super Bowl Bucks Away From Twitter

While Twitter will likely remain marketers' go-to platform to build Super Bowl social buzz, Snapchat, Facebook, Google and Instagram are all hustling this year to grab a greater share of ad dollars.

 

29
January
2016
Here's everything we know about the Super Bowl ads so far

Here's everything we know so far about which brands are advertising during the Super Bowl and what they've got planned.

 

29
January
2016
Tiny coffee company expects to sell 'millions of pounds' thanks to Super Bowl ad

Mike Brown was bagging coffee beans out of his mother's basement only two years ago. Now, his small-town small business, Death Wish Coffee, is about to go very big: It will have a 30-second commercial air in the third quarter of the Super Bowl. The company, based in Round Lake, N.Y., is the winner of Intuit (INTU) QuickBooks' small business contest.

 

29
January
2016
Accountant takes a chance and makes it to the Super Bowl

Less than a decade after leaving his job at the New York State Comptroller's office, Michael Brown is heading to the Super Bowl… sort of. His brainchild, Death Wish Coffee won Intuit Quickbook's "SmallBusiness Big Game" contest. The award: a big-budget 30-second commercial,created by Intuit's agency, RPA that will air during Super Bowl 50.

 

29
January
2016
Super Bowl 2016 commercials: Death Wish Coffee Co. wins Intuit's contest

For the second year, Intuit is buying a 30-second Super Bowl ad slot and running a contest where it gives away that spot to a small business. Intuit's business is developing financial and tax preparation software for small businesses, accountants, and individuals, so the contest makes a good deal of sense.

 

29
January
2016
Lil Wayne Meets George Washington's Wooden Teeth in Super Bowl Ad

One living legend (Lil Wayne) meets a late one (George Washington, i.e., an actor playing the first president) in the teaser clips for Apartments.com's Super Bowl commercial.

 

29
January
2016
See Death Wish Coffee's Full Super Bowl Ad (and Ad Age's Behind-the-Scenes Set Visit)

Death Wish Coffee, the winner of Intuit QuickBook's "Small Business Big Game" contest to get a Super Bowl ad, released the full spot that will air in Super Bowl 50.

 

28
January
2016
Lil Wayne stars in a glorious Super Bowl ad ... with George Washington?

Lil Wayne isn't performing during the Super Bowl (that we know of-- though how amazing would that be?), but he will be seen on your TV Feb. 7. With George Washington. The rapper is the star of a new ad for apartments.com, and we're kind of in love with it.

 

28
January
2016
Death Wish Coffee Is The Second Small Business To Get A Super Bowl Ad

For Death Wish Coffee Company, a small business in upstate New York, the unthinkable has come true. The company, which made its name from selling "the strongest coffee in the world" (two times more caffeinated than your average brew!) is boldly going where only one other small business has gone before. Like toy company GoldieBlox before it, Death Wish Coffee is getting its own Super Bowl ad after winning a contest sponsored by Intuit Quickbooks.

 

28
January
2016
Contest-Winning Coffee Maker Readies for Jolt From Super Bowl Ad

Death Wish Coffee Co. won a competition held by software maker Intuit for a 30-second spot during the third quarter of the big game on Feb. 7.

 

28
January
2016
Free Super Bowl ad goes to...Death Wish Coffee!

The Super Bowl is the most watched event of the year and is notoriously expensive for advertisers. A 30-second ad during this year's game is expected to cost a record-breaking $5 million. But for Death Wish Coffee, the hefty pricetag is irrelevant. 
The company beat out 15,000 other small businesses in the Intuit QuickBooks Small Business Big Game contest, which gets it an all-expenses-paid ad to air during the Super Bowl.

 

28
January
2016
Here's what startup Death Wish Coffee did with its 30 free seconds at the Super Bowl

One small upstate New York business will get free access to the biggest platform in advertising this Super Bowl Sunday.
Death Wish Coffee Co. will have a chance to introduce itself to the more than 100 million people tuning into the Big Game next month thanks to Intuit Quickbooks' annual "Small Business, Big Game" contest.

 

28
January
2016
This Tiny Coffee Company Just Landed a Super Bowl Ad

With just eleven employees and a few retail partners, Death Wish Coffee will air an ad during one of America's most watched television events: the 2016 Super Bowl.

 

28
January
2016
Lil Wayne Chills With A Forefather In Hilarious Apartments.com Super Bowl Ad — Watch

The Apartments.com Super Bowl commercial teaser may be the most confusing yet! Lil Wayne makes an appearance with a great American hero, and buns are involved.

 

28
January
2016
Death Wish Coffee Scores Free Super Bowl Ad from Intuit

Death Wish Coffee Co., which roasts what it calls the world’s strongest coffee, is about to make a big splash. The small business scored a 30-second, all-expenses-paid commercial that will air during Super Bowl 50, thanks to Intuit.

 

28
January
2016
This Entrepreneur's (Death) Wish Has Come True

For those of us who will be watching the Super Bowl 50 for the commercials, there’s one that will stick out from the rest. Somewhere in between the Budweiser, Pepsi, and Toyota ads, expect to see a brand you don’t recognize during the game on Feb. 7. Death Wish Coffee Company competed against thousands of other small businesses and ultimately won a 30-second ad in the Super Bowl 50 as part of Intuit’s “Small Business, Big Game” contest this year.

 

28
January
2016
A Small Coffee Company Just Won a Free Commercial at This Year's Super Bowl

Death Wish Coffee Company just hit the entrepreneurial jackpot. The 11-person, four-year-old startup out of New York that purports to make the world’s strongest coffee using organic beans, has won an all-expenses-paid, 30-second commercial set to air during the third quarter of the Super Bowl next month, courtesy of software giant Intuit.

 

28
January
2016
Super Bowl Ad Teases Create Social Media Frenzy

The Super Bowl is a little more than a week away, but advertisers are going strong online, offering up celebrity laden teasers well ahead of the game.

 

28
January
2016
Small coffee business scores big with free Super Bowl ad

This year, Intuit Quickbooks sought submissions from small businesses nationwide for the chance to get big business exposure, and that dream came true for the makers of Death Wish Coffee in upstate New York

 

28
January
2016
Top 10 celebrity Super Bowl ad teasers

The Super Bowl is a little more than a week away, but advertisers are going strong online, offering up celebrity laden teasers well ahead of the game.

 

28
January
2016
A coffee named 'Death Wish' wins a Super Bowl commercial

Death Wish Coffee Co. won a competition held by software maker Intuit for a 30-second spot during the third quarter of the big game on Feb. 7. The Round Lake, New York, company beat more than 15,000 other small businesses in voting by the public and Intuit employees.

 

28
January
2016
Death Wish Coffee Co. Wins Intuit's Contest and Will Air This Ad on Super Bowl 50

Death Wish Coffee Co. has won Intuit QuickBooks' annual "Small Business, Big Game" contest and will get to air a commercial on Super Bowl 50—the only small business advertising nationally on the Feb. 7 telecast. Intuit's agency, RPA, created the spot. It presents an eye-catching scene of fierce Vikings on stormy seas as a metaphor for the strong coffee's powerful punch.

 

28
January
2016
'Anatomy of an Ad': Death Wish Gets Its Wish

More than 15,000 small businesses competed during Intuit QuickBooks' grueling nine-month "Small Business Big Game" contest to win a Super Bowl ad. The winner, Mike Brown, is owner of Albany N.Y.-based Death Wish Coffee, which generated just $6 million in total revenue last year. 

 

27
January
2016
Can anyone guess what this commercial starring Lil’ Wayne and George Washington is about?

Apartments.com released a 15-second teaser to what we assume will be the rental search engine’s big Super Bowl ad. For reasons still unknown, the spot stars Mr. Weezy F. Baby, otherwise known as rapper Lil’ Wayne, and George Washington, otherwise known as the first president of the United States.

 

27
January
2016
Lil Wayne And George Washington Get Buns Together For Apartments.com’s Super Bowl Commercial

Ahh, it’s that time of year where the worlds of sports and marketing collide as we approach the upcoming Super Bowl. Apartments.com just shared a short clip of their Super Bowl ad, which features an odd pairing of Lil Wayne and a fictional George Washington.

 

27
January
2016
Watch Lil Wayne Chill With George Washington in Odd Super Bowl Ad

In what could be the strangest commercial aired during Super Bowl 50, Lil Wayne and "George Washington" will hang out and watch the Big Game together in an ad for Apartments.com.

 

27
January
2016
Jeff Goldblum Is Going to the Super Bowl—For Apartments.com

Rentals listings site Apartments.com is making its Super Bowl debut this year with an advertisement that celebrates renting an apartment as an attractive alternative to owning a home.

 

27
January
2016
Jeff Goldblum and Lil Wayne tackle Apartments.com Super Bowl commercial 

Jeff Goldblum is going to the Super Bowl with rapper Lil Wayne and founding father George Washington. The trio will appear in an ad for Apartments.com, a housing site shelling out $10 million to run a 60-second commercial running during the game between the Denver Broncos and the Carolina Panthers.

 

27
January
2016
Lil Wayne And George Washington’s Super Bowl Commercial Is Super Weird

Word to the wise: If you ever want to party with Lil Wayne, you best bring the buns. For reasons still unknown, Weezy F. Baby stars in a new Super Bowl ad for Apartments.com with his strangest collaborator yet: President George Washington.

 

27
January
2016
Jeff Goldblum and Lil Wayne Will Pitch Apartments.com at the Super Bowl

Continuing last year's campaign with Jeff Goldblum playing tech futurist Brad Bellflower, Apartments.com and agency RPA are going to the Super Bowl to introduce America to the housing market site.

 

27
January
2016
Apartments.com to Celebrate Apartment Living in First Super Bowl Commercial

Apartments.com is making its debut in the Super Bowl with a spot celebrating apartment living. The goal of the 60-second commercial, created by RPA, is to "challenge the status quo of the 1950s, where the perception was that home ownership is the pinnacle of success," said Becky Carr, chief marketing officer, CoStar, which acquired Apartments.com. in 2014. "But that's not the case any more."

 

15
January
2016
Honda ‘Walking on a Dream’ in Week’s Most Engaging Auto Ad

Honda plays up the creativity of its engineers in a spot that tops our weekly Most Engaging Auto Ads ranking, powered for WardsAuto by iSpot.tv.

 

13
January
2016
8 productivity hacks from real marketers

Between social media, snack breaks, and texting your pals on the sly, there are plenty of distractions to tempt you throughout your workday. But luckily there are just as many tools to help you stay on-task and accomplish everything on your to-do list and more. So we reached out to some industry experts to gather all the best tips and tricks for optimal productivity.
 

 

12
January
2016
NAIAS 2016: Honda Hopes ‘Dreamer’ Ad Wins Awards Like ‘Paper’ Spot

Honda may have another hit ad campaign on its hands with the launchof the all-new 2016 Honda Civic, including a TV spot called “The Dreamer.”

 

11
January
2016
Watch: the best car ads of 2015
 

Honda's "Paper" spot leads the Third Annual One Show Automobile Advertising of the Year Awards.

 

11
January
2016
The One Club Unveils the Most Creative Car Ads of 2015

The One Club unveiled the winners of its third annual Automobile Advertising of the Year Show, in partnership with the North American International Auto Show. Among the honorees was Honda for its "Paper" spot.

 

07
January
2016
Honda’s whimsical spot takes viewers into the mind of an engineer

Honda has rolled out a spot for its new Civic Sedan that takes viewers inside the mind of an engineer as he dreams of what his creation will look like when it hits the road.

 

07
January
2016
Honda's Fabulist Ads For Civic Go Deep On Digital

Honda’s new campaign for the 2016 Civic is true to form, with high-art visuals plus a big dose of animated fantasia. It is a creative palette that the automaker’s U.S. agency RPA has been keying into with recent campaigns.

 

07
January
2016
Honda Takes You For a Spin Inside an Engineer's Head

The automaker's new 30-second spot for the redesigned Civic takes the consumer inside the head of one of the company's engineers, who's so old school that in his office there isn't a computer in sight, only uses paper, rules and compass.

 

05
January
2016
Ad of the Day: Honda's 'Dreamer' Is an Acid-Level Romp Inside an Auto Designer's Mind

A Honda designer blows his own mind in this visually rich ad for the 2016 Civic called "The Dreamer".

 

30
December
2015
What I Learned in 2015 
 

Joe Baratelli, EVP, Chief Creative Officer at RPA takes us through his biggest insights of 2015.

 

29
December
2015
Farmers Insurance brings consumers’ wildest claims to mobile microsite

Farmers Insurance is bumping up brand awareness by rolling out an omnichannel campaign containing Facebook carousel ads and a mobile-optimized site featuring consumers’ most interesting claims stories.

 

28
December
2015
Farmers Uses Real Claims For Creative Inspiration

A new campaign from Farmers Insurance features actual customer claims from the “we can’t make this stuff up” category.
The two TV spots from agency of record RPA carry the theme line “We Know From Experience.”

 

28
December
2015
Insane real-life insurance claims fuel Farmers' latest push
 

Deer trash your pool? Bear eat your dinner? Insurance company Farmers Insurance has "been there, covered that."
 

 

23
December
2015
The world's funniest ads of 2015

Advertising mavens have cracked the code to come up with short comedy bits that can cross over geographical boundaries and connect cultures. “Great, well-executed content has the power to work well beyond its intended use,” said Jason Sperling, executive creative director at Los Angeles ad agency RPA.

 

18
December
2015
2015’s Best Creative Content Seen Through SHOOT’s Lens

As 2015 draws to a close, it’s time for reflection on assorted industry fronts, including assessing what work was among the year’s most worthwhile creatively. 

 

18
December
2015
Honda Is Returning to the Super Bowl With a :60 for the Ridgeline Pickup Truck

Honda said Friday that it will air a 60-second spot for its Ridgeline pickup truck during Super Bowl 50 in February, returning to the big game after a year away. The ad, created by ad agency RPA, will air during the third quarter.

 

18
December
2015
Honda Makes Return to 2016 Super Bowl After Sitting Out 2015

Honda is coming back to the 2016 Super Bowl after sitting out this year's game. The auto brand will plug its all-new 2017 Honda Ridgeline truck in a 60-second spot by RPA in the third quarter of the Feb. 7 game.

 

14
December
2015
REVOLVING DOOR: Gwen Conley Named VP, Group Media Director At RPA

RPA hired Gwen Conley as vice president, group media director. Conley will lead business on several agency accounts and report to Mike Margolin, senior vice president, director of audience strategy at RPA.

 

09
December
2015
Honda Road Readers App Delivers Free Kids’ Audiobooks During Car Rides

Honda is launching a new app on Apple and Android to provide Honda drivers free access to children’s audiobooks, to give kids something to do in the car besides play video games and to help introduce them to classic literature whose role is ebbing in the digital era.

 

08
December
2015
Honda Turns Car Time Into Story Time With 'Road Readers' Program

Those who've had to deal with bored kids during a long car commute will truly appreciate "Honda Road Readers," a smart initiative that offers free kids' audiobooks to all Honda drivers.

 

08
December
2015
RPA Appoints Gwen Conley as VP, Group Media Director

RPA of Santa Monica hired media veteran Gwen Conley as its new vice president/group media director.

 

04
December
2015
More Happy Honda Days: 5 Questions with Honda AVP Susie Rossick

Honda’s new #OpenTheCheer program is the brand’s most ambitious effort yet to bring its proven social media chops to the auto industry’s most important promotional season.

 

03
December
2015
Wait, Twitter has an 'Instant Win' function?

If you’ve read about Honda’s #OpenTheCheer campaign this week you know that it uses Twitter’s new Instant Win function to give prizes instantly to consumers who retweet the automaker’s messages.

 

02
December
2015
Holiday Ads Have Everyone Clicking

Top 10 Ads by Digital Share of Voice

 

30
November
2015
Honda Does Twitter Giveaway Of Accord

Honda is doing a Twitter giveaway of a car in a promotion that includes daily gifts to participants, an extension of its year-end sell-down campaign. The #OpentheCheer program, which makes Honda the first automaker to do a Twitter car giveaway, dangles the 2016 Accord Touring and uses Twitter’s new Instant Win feature. 

 

30
November
2015
Honda Hosts #OpenTheCheer Twitter Instant-Win Contest For Holiday Sales Event

The carmaker worked with RPA to craft a playful video-focused campaign that uses Twitter's instant-win cards, which were recently introduced and not yet widely available.

 

23
November
2015
These Scrappy Startups Are Up For a Super Bowl Commercial

You probably wouldn't guess that a traditional five-and-dime store--with a 16,000 square-foot space tucked away in East Aurora, N.Y.--would be up for a coveted Super Bowl commercial. Those spots, typically worth upwards of $4.5 million, are certainly beyond the means of the average private company. The winner, who will be announced in January, will score a 30-second ad spot during this year's Super Bowl on Feb. 7, 2016, courtesy of Intuit.

 

23
November
2015
This Interactive Honda Ad Lets You Send a Couple on Increasingly Extravagant Dates

Great. Greater. Greatest. Those are your viewing choices in RPA's new interactive video for the Honda Civic, which lets you toggle between a couple's three date scenarios and check out vehicle features along the way. 

 

20
November
2015
How Intuit Refined Its ‘Small Business Big Game’ Super Bowl Strategy

Intuit is reviving its “Small Business Big Game” program to give one lucky small business an all-expense-paid, 30-second commercial during Super Bowl 50 produced by ad agency RPA.

 

18
November
2015
Honda, Hands, Arts And Crafts, And Holiday Whimsy

Every year, Honda comes up with something new for the dreaded year-end sale campaign, which usually involves bottom-funnel ads with ribbons. Honda has traditionally given this campaign moment as much weight as it does the usual top-funnel campaigns. This time around there are five TV ads whose creative is a concatenation of live action, miniature sets and matte paintings.
 

 

18
November
2015
'Tis the Season: Automakers Rev Up Holiday Sales Spend

In this year’s Happy Honda Days TV campaign, Honda shows the magic and wonder of the holidays in fun, whimsical ways, connecting their vehicles to the moments that make the holidays so special.

 

16
November
2015
Ad Age's Best Places to Work 2015

The 50 companies on our list stand out -- and give our entire industry something to aspire to.

 

15
November
2015
How the Producers Behind RuPaul's Drag Race Went From Extreme to Mainstream

Prolific television producers Randy Barbato and Fenton Bailey never considered their programming to be underground when they launched a talk show starring the statuesque drag queen RuPaul and a docu-series about transgender college students nearly 20 years ago.

 

06
November
2015
Why You Might See a National Ad for Death Wish Coffee on Super Bowl 50

Chubbies Shorts, Death Wish Coffee Company or Vidler's 5 & 10. Those are the top-three finishers, culled from thousands of entries, in software company Intuit's "Small Business, Big Game" contest. The winner will have a spot produced by RPA air on the Super Bowl, where the price for half-minute slots has reached $5 million this year.

 

04
November
2015
US Creative Work: Featuring RPA, McCann New York, Solve & more

The L.A. Clippers launched a new advertising campaign for the 2015–16 season titled “Together We Will,” created by agency partner RPA, headquartered in Santa Monica, CA. The integrated campaign launched with out-of-home, digital, radio and a 30-second television spot called “Pullover” that aired during the Clippers’ first home game of the regular season, versus the Dallas Mavericks. 

 

30
October
2015
RPA, L.A. Clippers Launch ‘Together We Will’

RPA launched its new “Together We Will” campaign for the Los Angeles Clippers, centered around the 30-second spot “Pullover.”

 

27
October
2015
With So Many Americans Dropping Cable, Will Cord Cutting Doom TV as We Know It?

A recent study conducted by Leichtman Research Group found that the percentage of households that subscribe to a pay-TV service of some kind is actually higher in 2015 than it was in 2005.

 

26
October
2015
David Measer Joins RPA as SVP, Group Strategic Planning Director

RPA hired David Measer as senior vice president, group strategic planning director.

 

23
October
2015
Las Vegas: Poised for a political storm

“There seems to be an increase in fourth quarter 2015 over 2014 because of money coming into the market for political,” says Rachel Singer, local media negotiator at RPA.

 

22
October
2015
Why Honda’s Instagram strategy is ‘just sheet metal’

When Honda joined Instagram in 2013, the brand’s agency, RPA, tried to have fun with its Instagram account, posting photos from events and sponsorships or perhaps a picture of the Honda “H” emblem in snow. Turns out Honda’s followers really just wanted to see a lot of sheet metal.

 

22
October
2015
RPA Strengthens Strategic Planning Practice With New Group Director

RPA appointed David Measer as senior vice president, group strategic planning director on its Farmers Insurance and Apartments.com accounts.

 

21
October
2015
Big auto companies reinvent ads online

Cars used to be the big moneymaker in print and television advertising. Now, auto manufacturers are shifting their budgets to digital media to get in front of where consumers increasingly are. That means, among other things, changing the way they traditionally create ads.

 

19
October
2015
Pivot Taps Pinterest To Promote ‘Human Resources’

Pivot, a cable and online network owned by Participant Media that focuses on social issues, turned to Pinterest to promote the second season of “Human Resources,” an original unscripted reality-comedy series that follows the employees of TerraCycle, a company that figures out ways to recycle stuff ranging from coffee brewing capsules to cigarettes.
To promote the premiere episode of the second season, Pivot’s media agency RPA collaborated with Adaptly and Pinterest to run Promoted Pins inspired by the series.

 

12
October
2015
Who’s Leading the Way for Marketers Among the Biggest Social Networks

Statistics and think pieces aside, one fact becomes clearer by the hour: The world’s largest social media platforms will play an increasingly larger role in the digital marketing equation moving forward. The question remains: Which platforms will lead the pack, and how can agencies navigate a landscape that threatens their core business model?

 

08
October
2015
The 10 Most Watched Ads on YouTube in September

Honda returned to the Leaderboard with its PES-animated "Paper" spot from RPA.

 

03
October
2015
Honda Ad Brings ‘Dreams’ To Life For Accord

Honda is touting its restyled 2016 Honda Accord with a new 60-spot called “Dreams.” The 60-second ad shows a young boy immersed in his excitement about all things automotive.   

 

03
October
2015
A Car-Obsessed Kid Rediscovers His Fantasies in Adorable Honda Spot

In Honda's new cute spot for the Accord, the restyled car reignites a little boy's passion for cars many years later.

 

02
October
2015
Honda’s History Gets Illustrated on “Paper”

In this new animated short by PES, we get a look at the history of Honda in undeniably unique fashion.

 

29
September
2015
New on the #Viral Chart: Six Decades of Honda in Two Minutes

Honda's "Paper" tells the brand's story -- from early motorized bikes to advanced robotics -- with stop-motion and sound effects, earning the video 11 million views and the No. 3 slot on this week's chart.

 

23
September
2015
Honda’s ‘Paper’ Campaign Shows its Entire History in a Single Video

Honda's 'Paper' campaign is the brand's most stripped-down commercial in years. It is well-known through past marketing campaigns that Honda likes to tell its story. In the first commercial for Paper however, Honda is able to creatively tell its history in a flipbook-like manner.

 

23
September
2015
Honda’s amazing ‘flick book’ advert is the best thing you’ll watch today

Honda’s latest, quite brilliant effort is ‘Paper’. The clue really is in the name, too, the entire advert created with the stuff. The sequence was planned via CGI, but the end product shuns computer generation and was done entirely by hand, with stop-motion experts PES behind it.

 

23
September
2015
This eye-popping Honda advert will blow your mind – but how was it made?

This might just be one of the coolest advertisements of all time. And it comes from Honda, the car company, who have created the amazing 'flip paper' campaign as the latest in a long line of impressive marketing films. The artistic video takes a physical journey though six decades of Honda innovation, with multiple animators creating thousands of hand drawn illustrations - and then manipulating them all with their fingers.

 

23
September
2015
Your Shot: PES and RPA on Honda’s Journey Through Paper 

Director PES' latest project, a mind-bogglingly brilliant two-minute journey through Honda’s history, created with LA agency RPA, is titled ‘Paper’ and focuses on the fact that many of Honda’s greatest creations began life as an idea on paper - hence the hand drawn animation.

 

22
September
2015
Ad of the Day: Honda ‘Paper’

Honda’s new two-minute ad ‘Paper’ doesn’t promote its latest model or show off fancy gadgets and innovations. Instead, it takes viewers back to Honda’s roots and shows them how the automobile maker has evolved since its inception.

 

22
September
2015
Top Spot of the Week: American Honda Motor Company’s “Paper” Directed by PES

PES--a filmmaker known for his stop-motion animation work--directed this two-minute spot, “Paper,” which deploys thousands of hand-drawn illustrations to create an intricate paper-flipping journey through Honda history. The piece depicts the many iterations of Honda engines over the years, dovetailing nicely with the company’s continuing “Power of Dreams” campaign.

 

22
September
2015
Honda’s ‘Paper’ commercial is its best one since ‘Cog’

With the seemingly ever-decreasing creativity and popularity of TV commercials, it’s often the undesired approach to sit through three minutes of people trying to sell you stuff while you wait for your show to come back on. However, every now and again, a gem does appear. In this case, Honda has created another stunner - showcasing the company’s “six decades of Honda innovation as multiple animators manipulate thousands of hand-drawn illustrations.”

 

22
September
2015
From Motorcycles To Robots, Honda Animates 70 Years of Automotive History

Did you watch football on Sunday? If so, you might have caught Honda's new "Paper" ad, tracing the Japanese corporation's history through 70 years, from motorcycles to futuristic robots, all in under two minutes. But what really stuck with you was the style. It was rendered as a beautifully hand-illustrated series of cards, with engines flying out of one vehicle and tumbling into another, all seemingly animated by hands flipping the cards over.

 

22
September
2015
Honda Charts Brand Evolution In Stunning Stop-Motion Ad Made Entirely In-Camera

Honda’s new ad, titled ‘Paper’, is an impressive stop-motion creation involving myriad hand-drawn illustrations, and made in-camera to narrate the evolution of the brand over the past six decades. 

 

21
September
2015
Watch This Crazy New Honda Ad Driven by Stop Motion Animation

Stop-motion animation artist PES and ad agency RPA is behind the wheel of a new Honda ad featuring thousands of hand-drawn illustrations of the brand’s cars and motorcycles.

 

21
September
2015
Honda Teams With Pes For An Amazing Stop-Motion Brand Story

Oftentimes when a brand enlists the help of a well-known artist, it's buying the right to slap a logo on the end of a piece of that artist's work, hoping to appear inspired or innovative by association. But in a new spot from Honda, directed by Academy Award-nominated director and animator PES, the work is a perfect example of how the two can work together to create something that embodies both equally.

 

21
September
2015
Ad of the Day: Honda Puts Its History on Paper in This Amazing 2-Minute PES Animation

Fans of animator PES will rejoice today upon seeing the Oscar nominee's latest brand work—a remarkable two-minute Honda spot from RPA that tells Honda's entire history though an intricate paper-flipping journey.

 

20
September
2015
Brilliant stop-motion ad tells the history of Honda with paper and hands

Honda's latest ad is worth watching simply because it's fantastic animated art. The spot doesn't show off some shiny new car — instead, it takes two minutes to celebrate the history of the company and the vast array of products it produces.

 

20
September
2015
One company illustrated the evolution of cars in a gorgeous low-tech way

In its latest ad, Honda is tracing out its evolution from a motorcycle company into a car maker — and maybe into space — one illustrated slip of paper at a time.

 

20
September
2015
See Honda’s Sweeping New Stop-Motion ‘Power of Dreams’ Ad

Honda is fueling its long-running "Power of Dreams" campaign with a major new investment. A new two-minute ad that spans the marketer's products -- from cars to boat motors -- will debut today during NFL games on CBS.

 

16
September
2015
Gas Station Chain Shows You Exactly How to Treat a Superfan in This Touchingly Geeky Ad

In a unique promotion, ARCO surprised its biggest fan—yes, retail gas-station brands have fans, too—with a gift that clearly meant the world to him and his girlfriend.

 

15
September
2015
Arco Surprises a ‘Super-Fan’ With a Comic Book Cover

This feelgood film shows how west coast brand Arco rewarded one of its biggest social media "fans," Alfredo Garcia, by turning him into a comic book hero.

 

11
September
2015
ARCO Runs A Marathon To Comic Con

ARCO is running a promotion for a superfan with a custom comic book cover featuring him and his girlfriend with a focus on what he does best and his biggest passion: running a lot of long-distance races. The comic book cover features racer/Comic Con fan Garcia as “ARCO Man,” a running super hero, with “The Red Spark,” a character representing Garcia’s girlfriend, Idalia Mejia. 

 

01
September
2015
A Pop-Up Restaurant for Accountants Only

Intuit, the company behind the QuickBooks accounting software, hosted a unique dining experience in San Francisco and Los Angeles this month. ASSET was an accountants-only pop-up restaurant welcoming approximately 500 QuickBooks Online Accountant subscribers.

 

27
August
2015
These Trendy California Pop-Up Restaurants Are For Accountants Only

QuickBooks, Intuit's accounting software for small businesses, just opened pop-up restaurants in San Francisco and Los Angeles for an accountants-only crowd. The events, created with help from agency RPA, featured molecular gastronomy inspired by the software's timesaving features.

 

07
August
2015
Intuit Quickbooks: “Own It”

“Own It” – I can’t think of a better opening phrase for this blog post than the tagline of the campaign itself. Partnering with the amazing creatives at RPA, we brought a campaign to life featuring small business owners who embody the spirit of “owning it.”

 

06
August
2015
The Ronda Rousey guide to building a brand

Mixed martial arts fighter Ronda Rousey roundhoused her way into the national spotlight last weekend for her record-breaking 34-second win over Brazil’s Bethe Correia to claim the UFC women’s bantamweight title. But her success hasn’t been overnight. The fighter has deals with Reebok, Carl’s Jr. and lifestyle brand Buffalo David Bitton in her portfolio and has had cameos in films like “Entourage” and “Furious Seven.”

 

05
August
2015
Here’s your chance to win free rent for life

Twelve renters who take the time to write a review of their current apartment can win free rent for one year and one renter will win free rent for life in the Rent for Life Sweepstakes program now underway on Apartments.com.

 

03
August
2015
Brooke Shields, Constantine Maroulis, Ham It Up In La-Z-Boy's 'As The Room Turns'

Brooke Shields and Constantine Maroulis successfully turn up the drama in "As the Room Turns," a soap opera parody for La-Z-Boy.

 

29
July
2015
'American Idol' Alum Constantine Maroulis & Brooke Shields Star in La-Z-Boy Soap Spoof: Watch

American Idol season 4 alum Constantine Maroulis has teamed up with actress Brooke Shields for a hilariously campy La-Z-Boy commercial spoofing soap operas.

 

29
July
2015
La-Z-Boy's Spot Brings Soap Opera Drama To Last Night's New Ads

La-Z-Boy brings the drama back to the living room in its new campaign, "As the Room Turns."

 

27
July
2015
ABC's 'The Muppets': Great family fun (Lisa Herdman quoted end of story)

"From a strategy perspective, my guess is ABC is trying to lure more viewers to the network overall," says Lisa Herdman, senior vice president and director of national programming and branded entertainment at RPA.

 

24
July
2015
Apartments.com Sweepstakes Offers Chance To Win Free Rent For Life

Apartment search website is offering free rent to encourage user reviews and social shares.

 

22
July
2015
Apartments.com Promo Offers Free Rent For Life

Digital living-space listing company Apartments.com is launching a campaign supporting a sweepstakes offering free rent for life. The alternative offer is also pretty good: free rent for a year. To tout the program, Jeff Goldblum reprises his role as fictive Silicon Valley-ite Brad Bellflower, the Steve Jobs of renting.

 

22
July
2015
Looking for Performance Marketers? Head to La La Land

Because of LA's unique history in digital we have people and companies that have built expertise in all things performance digital.

 

22
July
2015
Hologram Dogs and Lightsaber Canes: It's 2215 In Apartments.com's New Spot

It's 200 years from now in Apartments.com's new spot, "Rentless Future." An old man, holding what can only be considered a lightsaber cane, tells us the story of how he won free rent for life by entering reviews on the site in 2015.

 

20
July
2015
The Adweek Creative 100: America's Most Inventive Talent in Marketing, Media and Tech

As part of Adweek's Creative 100, we've chosen 30 rank-and-file agency creatives, from copywriters and art directors up to executive creative directors, who are making some of today's most creative and compelling advertising—setting the gold standard for the industry.

 

16
July
2015
How Reddit infighting may affect its ad business 

Reddit, the online link-sharing community that has been described as the "front page of the Internet," is the buzzy place for companies to advertise on. But as users revolt over changes that may restrict what they post, a light has been cast on the volatile nature of its community that could be great or terrible for Reddit advertisers.

 

13
July
2015
'It's Like Riding a Bike' Means Nothing to These Adults Trying to Learn (RPA featured)

Even as cycling swells in popularity as a healthy, inexpensive and eco-friendly mode of transportation, it turns out many adults, especially younger ones, can't just hop on a two-wheeler and go. They never learned to ride.

 

10
July
2015
These were the best TV commercials of the last quarter

Ace Metrix tested around 2,000 ads during Q2. Standout spots over the past few months were, surprisingly, functional ads that educated viewers about the product.

 

08
July
2015
Family Sing Along to Weezer's 'Buddy Holly' in Fun Honda Pilot Spot

Jason Reitman directs this charming spot for the Honda Pilot, in which a family car journey becomes a singalong to Weezer's "Buddy Holly."

 

07
July
2015
Honda Taps Weezer and Jason Reitman to Pitch Pilot to Millennial Parents

The campaign features "The Incredible Pilot Elite" commercial, which puts Pilot in a testing facility in which it weathers various climatic conditions. A second spot, directed by Jason Reitman, gets a whole family singing Weezer's Buddy Holly.

 

07
July
2015
Family Time Becomes Weezer Singalong in Honda Spot

For a family of Weezerheads in a Honda Pilot spot, 1994 never really ended. The group breaks into a rendition of "Buddy Holly."

 

03
July
2015
Why Not All U.S. Brands Should Wave Flags On The Fourth Of July

The Fourth of July means American flags, fireworks, barbecues and a slew of marketing collateral from brands eager to capture consumer interest. Like many marketing moments, this, in theory, is not surprising as brands scramble to reach the right consumer on the right device in the right moment

 

30
June
2015
Tesoro Campaign Spotlights 'Top Tier' Status For ARCO Gasoline

Tesoro is launching a new campaign for ARCO, via Los Angeles-based RPA. Evolving the brand's "Your Car Puts Up With a Lot" message, the new ads talk about how ARCO fuel keeps your engine clean; how the brand's fuels fight engine deposits; and how they consequently enhance engine-performance.

 

26
June
2015
Bill Hagelstein: President & CEO of RPA

Today, we work for over twenty large corporate brands on a national and regional basis. Our agency mission is to unlevel the playing field for our clients. It's not good enough today to simply create ads. We aspire to create competitive advantages.

 

24
June
2015
Agency Profile: RPA Moves Needle for Clients with Creative and Media

Full-service agency helps clients occupy white space in the competitive landscape.

 

23
June
2015
Twitter takes another shot at social shopping

J Barbush, vice president and creative social media director at advertising agency RPA, says Twitter's product pages are an effective way to retain the charm and creative restraints of the service's 140-character limit while keeping users on Twitter in search of more information.

 

14
June
2015
Honda Targets Millennials with Humor to Encourage Youth Car Consumption

Honda's HR-V subcompact crossover SUV commercial targets millennials in its new ad to increase youth car consumption. The ad plays with face manipulation in the hopes that it will catch the attention of generation Y. Honda is certain that this car will meet the needs and demands of the youth through the vast variety of features.

 

12
June
2015
Costolo out: What agencies want to see next at Twitter

Mike Margolin, who leads audience strategy at RPA, said that the Twitter sales team is among the best in the industry. What needs to happen now to solve the disconnect between Wall Street expectations and advertiser satisfaction is an improvement in user growth, he said.

 

09
June
2015
Ad of the Day: Honda Stretches Your Face in Fun, Trippy Launch Spot for HR-V

Conventional wisdom says millennials don't buy a lot of new cars. They're too busy playing with their iPhones. Or they're ideologically opposed to gas-guzzling, pollution-spewing automobiles. Conventional wisdom is often wrong, however. And American Honda Motor Co. will try to prove it with the rollout of the all-new HR-V subcompact crossover SUV, supported by a couple of eye-catching new commercials from RPA.

 

08
June
2015
Honda: Great Thinking Inside

RPA has debuted a pair of fantastic new ads to promote the all-new 2016 Honda HR-V Crossover and the idea that it's tailored to get just about everything right.

 

05
June
2015
Creative Director Publishes Advertising Book Page-By-Page On Instagram

Over the course of several months, Executive Creative Director of advertising agency Rubin Postaer and Associates, Jason Sperling plans to publish his 165-page book on Instagram.

 

01
June
2015
Advertising Book to Be Published Page-by-Page on Instagram

Rubin Postaer and Associates (RPA) SVP ECD Jason Sperling is publishing his 165-page book all on Instagram. The ad industry maven will upload animated illustrations with pages of his book over the course of several months.

 

01
June
2015
RPA's ECD Is Releasing His New Book on Instagram, a Page a Day for 160 Days

Jason Sperling's new book, Look at Me When I'm Talking to You, gives brands new rules for fostering loyalty with consumers in an attention-scarce world. And the RPA executive creative director leads by example with a unique media plan for its release.

 

29
May
2015
'Look at Me': The first-ever Instagram book is a self-help guide for brands

You've read books in print. You might have read books online or on a mobile device. But until now you probably haven't read a book on Instagram. Jason Sperling, executive creative director at agency RPA, on Friday began publishing his new 160-page (and growing) book, "Look at Me When I'm Talking to You," exclusively on the platform.

 

28
May
2015
RPA ECD Jason Sperling Wants You to Devour His New Book Bit by Bit (on Instagram)

RPA ECD Jason Sperling, who's not one to shy away from taking things up a notch, has come out with a new advertising and marketing book, Look at Me When I'm Talking to You. Eschewing the typical launch, he's debuting tidbits of the book's content through Instagram in an effort to practice what he preaches.

 

22
May
2015
Networks take baby steps into data, and buyers shrug

Data, optimization and ROI were big themes at the 2015 Upfronts — just what the brands and agencies have been asking for. And while we're still a long way from programmatic buying of linear TV, buyers say this year's offerings are a step in the right direction.

 

08
May
2015
Honda Brings Back 'The Fastest Seat In Sports' For IndyCar

 

08
May
2015
Honda IndyCar Simulator Gets Racing Fans' Adrenaline Pumping Online

 

07
May
2015
Tempur-Pedic Mother's Day Video Achieves Viral Success

 

06
May
2015
Tempur-Pedic Knows Exactly What Every Sleep-Deprived Mom Wants for Mother's Day

 

03
April
2015
Newport Beach Film Festival Launches Promo Campaign Via RPA

 

01
April
2015
Intuit's 'Pens Down, Bottoms Up' Tax Season Campaign

 

01
April
2015
Honda's selfie car doesn't actually seem that far-fetched

 

01
April
2015
April Fools' Day 2015: The best and worst pranks from around the Web

 

31
March
2015
Is Honda's Selfie Car an April Fool's Day Joke or Millennial Dream Come True?

 

31
March
2015
April Fools' pranks start a day early on the Internet

 

31
March
2015
Honda pranks public with announcement of HR-V crossover Selfie Edition

 

30
March
2015
Intuit Brews a Special Beer for Accountants Only Called CPA IPA

 

26
March
2015
CPAs Get Their Own Craft Beer to Help Them Through Tax Return Season

 

25
March
2015
Facebook wants its audience data to replace the cookie

 

23
March
2015
Web Video Creators Still Wondering About Facebook Video Ad Plan

 

05
March
2015
How RPA Manages Campaigns in a Cookie-less Mobile Marketing World

 

03
March
2015
KABC-TV retains lead for 6 p.m., 11 p.m. newscasts in L.A. market

 

02
March
2015
Apartments.com Launches $100 Million Campaign

 

02
March
2015
Jeff Goldblum Plays a Silicon Valley Tech Guru in Apartments.com Campaign

 

02
March
2015
Jeff Goldblum Is a Loony Futurist in RPA's New Ads for Apartments.com

 

01
February
2015
Networks try to turn Twitter buzz into ratings (Lisa Herdman quoted – last 2 paragraphs)

 

30
December
2014
Holiday Advertising? Big Lots Nailed It

 

23
December
2014
Honda – The world's most viral Christmas ads 2014

 

16
December
2014
Skeletor Gets Serious in His Bid for Domination of Honda's Holiday Campaign

 

12
December
2014
Honda Gives Dealers Social Amp For Toy-Character Holiday Ads

 

12
December
2014
Gumby, Skeletor and Jem Create Holiday to Remember in Honda Social Campaign

 

06
December
2014
While You Were Offline: Sony Gets Hacked, the Internet Freaks Over Star Wars

 

06
December
2014
Skeletor And He-Man's Bromance Is On Full Display In Honda's Latest Commercial

 

03
December
2014
80s toys star in social marketing campaign

 

01
December
2014
Skeletor 'conquers' Honda's social channels in dastardly takeover prank

 

01
December
2014
Honda's Twitter account gets 'hacked' by Skeletor

 

01
December
2014
Skeletor takes over Honda's Twitter account

 

01
December
2014
Skeletor Takes Over Honda's Twitter Feed, Because What Social Media REALLY Needed Was More Crushing Insults and Loincloths

 

01
December
2014
Skeletor Is Waging a Twitter Takeover of @Honda. Here Are the Best Moments So Far

 

19
November
2014
How to fix programmatic's transparency problem

 

16
November
2014
Skeletor, G.I. Joe, Jem, and More of Your Childhood Friends Are Selling Cars for Honda

 

13
November
2014
Honda's Using Your Favorite '80s Toys To Sell You a New Car

 

12
November
2014
Honda is Happy and Nostalgic For Vintage Toys This Holiday

 

30
October
2014
Honda Haunts Twitter, Gives Out Halloween Candy

 

30
October
2014
Las Vegas: Political pulls in TV dollars

 

30
October
2014
In #TreatPromo, Honda To Give Candy To Those Who Tweet It With A Halloween Costume Pic

 

29
October
2014
Clippers grooving with "Be Relentless" new ad campaign

 

29
October
2014
Clippers begin 'relentless' media blitz

 

29
October
2014
LA Clippers New Campaign: We're Not Owned By A Racist Anymore!

 

21
October
2014
Here's Why Automakers Are Ahead of the Game in Digital

 

21
October
2014
Fred Savage, Hired to Do Honda Voiceovers, Wants to Practice by Narrating Your Home Videos

 

10
October
2014
REVOLVING DOOR: Jason Tarantino Joins RPA As VP, Strategic Planning Director

 

30
September
2014
Measuring more value with estimated cross-device conversions, now available for display

 

30
September
2014
In Media, 'Multiplying Value' Should Replace Mantra of 'Cutting Costs'

 

04
September
2014
6 Things Brands Should Know About Using Instagram's Hyperlapse

 

15
August
2014
'Brands aren't people. And if they were, they'd hate ads too.'

 

07
August
2014
Honda Goes Social For Summer 'Cheerance'

 

07
August
2014
Honda Puts It In Social Media-Fueled Overdrive For Summer #Cheerance Campaign

 

05
August
2014
Honda Wants to Cheer up the World for Its Annual Summer Clearance Event

 

05
August
2014
Honda Accosts Twitter Users With Videos, Memes, GIFs and Other 'Morsels of Cheer'

 

16
July
2014
15 seconds or less: the creative constraint of short video ads

 

09
July
2014
Nielsen Exec: Don't Expect to Be Impressed by Impact of Mobile TV Ratings (Claire Browne quoted)

 

04
July
2014
Infographic: The Naked Truth About the Relationship Between Ad Agency and Client

 

26
June
2014
Revealing the Naked Truth Behind the Agency-Client Relationship

 

23
June
2014
Honda targets gamers, sports enthusiasts on mobile to drive Fit awareness

 

23
June
2014
The brands that stole the show at the Cannes Lions Festival of Creativity 2014

 

21
June
2014
Chipotle, Honda Win Multiple Gold Lions in Branded Content, But No One Takes Grand Prix

 

20
June
2014
Ad of the Day: Honda Fit Mini-Car is Fit for Millennials

 

19
June
2014
Comic Nick Thune Answers Questions For Honda Fit

 

19
June
2014
Study: Trust is Missing in Agency-Client Relationships

 

19
June
2014
Agencies weak at communicating with clients, says survey

 

18
June
2014
Missing Ingredient In Agency-Client Relationships: Trust

 

18
June
2014
Client/agency trust issues still threaten marketing's success

 

18
June
2014
Cannes Diary: In defense of yachts; Kimye has landed, and more

 

17
June
2014
Yahoo CEO Marissa Mayer Touts Tumblr to Creatives in Cannes

 

13
June
2014
This Father's Day, Brands Get Weepy Over Dad

 

11
June
2014
Honda Launches YouTube Music Channel 'Honda Stage'

 

05
June
2014
Top Spot of the Week: Honda's "Anderson's Accord"

 

05
June
2014
Campaign Watch: Castrol, Pepsi, Old Navy, Xbox One and more

 

29
May
2014
Machinima, Honda Fit Team Up for Street Fighter Bonus Round

 

27
May
2014
Marketing in the New Matriarchy: Women Have Never Had It So Good (by Mia von Sadovszky)

 

23
May
2014
Honda Issues 'Slow Citations' to Unwary Passersby and Other Brands

 

21
May
2014
Naked Ad Executives to Discuss Industry Secrets At Cannes Lions Panel

 

21
May
2014
Naked Ad Execs to Reveal Secrets During Cannes Lions Panel

 

20
May
2014
3 Tiny Startups Get Their 30 Seconds of Fame on National TV

 

15
May
2014
Intuit Gives Three More Small Businesses National Ads

 

14
May
2014
Intuit's Super Bowl 'Losers' Get Their Own Ads

 

07
May
2014
La-Z-Boy, Brooke Shields Show 'Urban Attitudes'

 

04
May
2014
The Rise of Sadvertising: Why Brands Are Determined to Make You Cry

 

17
April
2014
RPA Shows Off Mandalay Bay with 'Resortist' Extension

 

17
April
2014
This GIF Will Make You Never Text While Driving Again

 

16
April
2014
A Sweet Texting Story Has a Tragic Accident in Honda's 'Distracted Driving' Push

 

15
April
2014
Anti Texting and Driving PSA Makes Point Without the Crash

 

15
April
2014
Join a Conversation Headed for Catastrophe in Honda's Anti-Texting Ad

 

13
April
2014
Why publishers are building advertising innovations groups

 

03
February
2014
People's TV Critic: The 8 Best Super Bowl Ads

 

03
February
2014
The best and worst of the Super Bowl ads

 

02
February
2014
Our 10 funniest commercials from Super Bowl XLVIII

 

02
February
2014
Intuit Awards GoldieBlox An Ad Spot In The Big Game

 

02
February
2014
The Only 14 Super Bowl Commercials Worth Watching

 

02
February
2014
Honda Seeks Super Bowl Love With Bruce Willis Safety 'Hugfest'

 

02
February
2014
The Best and Worst Super Bowl Commercials of 2014

 

31
January
2014
Toymaker GoldieBlox Wins $4 Million Super Bowl Ad

 

31
January
2014
GoldieBlox ad makes Super Bowl history

 

31
January
2014
Tiny GoldieBlox Gets an Ad in the Super Bowl

 

31
January
2014
From Kickstarter to the Super Bowl: GoldieBlox wins commercial spot

 

31
January
2014
Girls Take Over The World In GoldieBlox's First-Ever Super Bowl Ad

 

31
January
2014
GoldieBlox Wins a Spot in Sunday's Super Bowl

 

31
January
2014
GoldieBlox Will Be First Small Business to Have Super Bowl Ad

 

30
January
2014
9 best Super Bowl moments for non-football fans

 

30
January
2014
Toy Maker Wins Small Business Super Bowl Contest

 

28
January
2014
Campaigns: Honda's Pretty Great World

 

24
January
2014
In The Super Bowl Ad Game, One Small Business Will Win Big

 

22
January
2014
Ad of the Day: Honda Spreads a Message of Hope in a World of Chaos and Conflict

 

21
January
2014
Accounts and People of Note in the Advertising Industry

 

17
January
2014
Michael Bolton Returns as TV Commercial Pitchman

 

15
January
2014
Top 10 Insurance Companies Making Branded Video

 

14
January
2014
Nyan Cat and Adventure Time: Honda's Pitch to Gen Y

 

13
January
2014
Hyper Island's Leake Joins RPA, Sid Lee Launches Content Division and More

 

09
January
2014
Honda Promotes 2014 Civic Coupe With "Love Today" Ads

 

08
January
2014
Bolton Is the Message: Honda Goes Meta

 

08
January
2014
Hyper Island's Leake Goes From Making New Ideas To Making Rain, Joins RPA In New Biz Role

 

08
January
2014
Civic Is One More Thing To Love About Today

 

06
January
2014
30 Under 30 – Marketing and Advertising

 

31
December
2013
The Best Branded Entertainment of 2013

 

25
December
2013
Tongue-in-cheek holiday ads shake off the sugarcoating

 

03
December
2013
LA Ad Execs Reveal Favorite Xmas Childhood Memories for thinkLA, Toys for Tots

 

22
November
2013
Honda Inflicts Michael Bolton on the Holidays

 

20
November
2013
Q&A: Cocker Comes To RPA To Cultivate Ideas

 

19
November
2013
Michael Bolton Warms Your Frozen Heart With Song in Honda's Holiday Ads

 

19
November
2013
Honda Turns to Social to Argue for Its Soul

 

12
November
2013
Best Medium-Sized Companies to Work For (RPA #27)

 

12
November
2013
Which of These Four Small Businesses Deserves a Free Ad on the 2014 Super Bowl?

 

10
November
2013
News From the Advertising Industry for the Week of Nov. 11

 

05
November
2013
Honda Asks Fans to #StartSomething and Share Their Stories

 

05
November
2013
Great Advertising 'Resonates in the Heart,' Says Hall-of-Famer Gerry Rubin

 

01
November
2013
Honda's #superengaging Social Strategy

 

31
October
2013
Branding Through Public Displays of Affection

 

31
October
2013
Honda and RPA Exorcise a Haunted Civic for Halloween

 

31
October
2013
Ad of the Day: How Do You Get a Ghost Out of Your 1996 Honda Civic?

 

30
October
2013
Honda Bests Itself as It Evolves Socially-Driven Campaigns

 

29
October
2013
Luck Of The Irish In New Honda Campaign

 

29
October
2013
Honda Crashes a Wedding In Latest Feel-Good Stunt

 

28
October
2013
Bartolucci Joins 180 Amsterdam, New Hires at VB&P, RPA and More

 

22
October
2013
Revolving Door: RPA Hires Three in Creative Dept.

 

16
October
2013
Meet the 24 Most Creative People In Advertising Right Now

 

04
October
2013
Cheerios Moms, Station Wagon Moms Unite with Brand's 'Project Drive-In' Donation

 

03
October
2013
Honda Devours Crumbs with 'Odyssey's Day of Reckoning’

 

03
October
2013
New Honda Campaign Spurs 'Brand Improv'

 

03
October
2013
Honda Stalks Other Brands On Twitter

 

03
October
2013
What Do Beer and Ducks Have in Common?

 

02
October
2013
Honda Puts Snack Brands On Notice With Twitter-Based Vacuum Campaign

 

01
October
2013
Honda Warns Snack Brands on Twitter About the Odyssey’s In-Car Vacuum Cleaner

 

30
September
2013
Saving The Drive-In, One Digital Projector At A Time

 

26
September
2013
How Honda Saved the American Drive-In From Extinction

 

24
September
2013
Honda's `The Reveal' Documents Project Drive-In's Success, as Four More Theaters Are Saved

 

24
September
2013
Drive-Ins Win! Honda and It's Fans Save Nine Outdoor Movie Theaters

 

23
September
2013
The Big Mo Wins Digital Projector From Honda

 

23
September
2013
Drive-in theater wins digital projector

 

23
September
2013
Local drive-in wins contest, celebrates with free movies

 

23
September
2013
Brands Are Discovering Crowdfunding as a Marketing Tool

 

18
September
2013
A very bright idea: the incredible future of LED

 

17
September
2013
Honda Expands Program to Save Drive-In Theaters

 

16
September
2013
Honda saves another drive-in theater

 

14
September
2013
McHenry Outdoor Theater wins digital projector

 

13
September
2013
Crave Ep. 137: The Listening Cloud rains on your social-media parade

 

12
September
2013
Live Twitter Auction Helps Save America's Drive-In Theaters

 

12
September
2013
Cherry Bowl Drive-In movie theater in Honor wins digital projection system from Honda

 

12
September
2013
To Save Drive-Ins, Honda Launches a Twitter Auction

 

11
September
2013
Saco Drive-In wins Honda contest, will get digital projector

 

10
September
2013
Don't Mind the Freaky Glowing Cloud in RPA's Lobby. It's Just Listening to the Internet

 

09
September
2013
Glowing LED Cloud Visualizes Social Media Buzz

 

09
September
2013
15 Stats You Need to Know About Vine and Instagram Video

 

09
September
2013
LED cloud sculpture storms for social-media mentions

 

08
September
2013
Arsenio Hall ready to return to the late-night 'party' (Cathleen Campe quoted)

 

06
September
2013
So That's What 'The Cloud' Looks Like

 

30
August
2013
9 Examples of Brands Engaging in Social Media Banter

 

29
August
2013
Farmers Taps PGA Pro Rickie Fowler For Video Series

 

29
August
2013
Neil Patrick Harris and Rainn Wilson Portray Garbage in New Honda Ad

 

29
August
2013
Honda Turns to 'Spokescrumbs' to Tout Odyssey's Built-in Vacuum System

 

28
August
2013
Rickie Fowler stars in new commercial as Dick Fowler, P.I.

 

28
August
2013
Video: Dick Fowler, P.I. hits the course

 

28
August
2013
Farmers Insurance: Dick Fowler, P.I.

 

28
August
2013
Six Things You Didn't Know About RPA's Joe Baratelli

 

27
August
2013
Powered by Tweets: Honda puts customers in the driver's seat with #WantNewCar

 

26
August
2013
How can we help save drive-in theaters?

 

23
August
2013
Honda ads to 'start something special'

 

21
August
2013
Farmers Insurance, NASCAR Partnership Pays Off

 

21
August
2013
Farmers Insurance Revives Preventative Tips for Short Attention Spans

 

20
August
2013
Why Toys and Heaters Can Never Be Friends

 

20
August
2013
Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters

 

17
August
2013
Honda wants to save America's endangered drive-ins

 

16
August
2013
Honda Finds a Good Cause In Saving the Dwindling American Drive-In Theater

 

14
August
2013
Last reel: The death of the drive-in cinema?

 

13
August
2013
Honda Wants You To Help Save Drive-In Movie Theaters

 

12
August
2013
Honda Launches Movement to Help Save Drive-In Theaters

 

12
August
2013
Accounts and People of Note in the Advertising Industry

 

11
August
2013
Honda wants to save America's drive-in movie theaters

 

11
August
2013
Honda Launches National Campaign to Save Drive-In Theaters

 

11
August
2013
Farmers Insurance Group: 15 Seconds of Smart, Avoid Animals in the Road

 

09
August
2013
CBS stations' ratings drop as Time Warner Cable blackout continues

 

09
August
2013
Don't You Just Love Drive-Ins? Then Help Save Some

 

09
August
2013
Honda Launches Campaign to Save Drive-In Theaters

 

09
August
2013
Honda Launches Campaign to Help Save America's Drive-Ins

 

09
August
2013
Honda Launches Campaign to Save Drive-In Theaters

 

06
August
2013
Honda Clears 2013 Models at Corner of Twitter and Vine to Make Way for CR-V

 

05
August
2013
Farmers Insurance Launches Zany Videos

 

31
July
2013
Intuit Giving a Small Business a Shot at a Super Bowl Ad

 

23
July
2013
Nissan, Honda Campaigns Test Vine, 15-Second Instagram Video

 

19
July
2013
Honda Turns to Vine in One-Day #WantNewCar Sale Promo

 

18
July
2013
Honda Answers Customers' Tweets with Personalized Vine Clips

 

16
July
2013
Honda's Latest Campaign, Fresh on the Vine

 

15
July
2013
Honda Responds to Customer Tweets With Real-Time Vine Videos

 

15
July
2013
Honda will respond to your tweets with Vine videos today

 

15
July
2013
Honda Sends Real-Time Vines to Fans, and Rebecca Black Is Along for the Ride

 

08
July
2013
How Honda Revealed The Government's Top Secret Stealth Bomber First

 

03
July
2013
5 often-forgotten LinkedIn best practices

 

24
May
2013
What If Arrested Development Were Coming Back on YouTube?

 

13
May
2013
People on the Move: Alison Kennedy Joins StyleHaul as Chief Revenue Officer

 

06
May
2013
Mahoney Joins RKCR/Y&R, RPA Promotes Sperling and More.

 

03
May
2013
Editor's Blog: The Newport Beach Film Festival's Horrifying Promo

 

24
April
2013
TV networks look to pilots to help them ascend in ratings

 

22
April
2013
Is This the Most Horrifying Film-Festival Ad Ever? RPA and Tool's gruesome seven minutes for Newport Beach

 

11
April
2013
A Dentist Gets Scalpel-Happy In Newport Beach Film Fest Spot

 

10
April
2013
4 Out Of 5 Dentists Aren't As Psychotic As This One: Newport Film Festival Promo Will Only Increase Your Phobia

 

01
April
2013
NBC Nightly News: April Fools! From 'Scope Bacon' to a pint-sized President

 

01
April
2013
Here's RPA's April Fools Entry for Honda

 

01
April
2013
April Fool's Day: Brands Show Off Their Funny Side on Social Media

 

01
April
2013
Honda haircut system, MINI dating app and other April Fool's absurdities

 

01
April
2013
April Fools' Day 2013: Best of the Brand Hoaxes

 

18
March
2013
Honda's Acura Luxury Unit Seeks Buyers Among Basketball, Golf Fans

 

18
March
2013
'NCIS' tries a bit of Bondian tech in 'Red'

 

15
March
2013
Acura, Capital One Bank on Big Ads for March Madness

 

14
March
2013
Acura Launches Integrated Push For 2014 RLX

 

27
February
2013
Agencies Name Their Favorite Mobile Startups

 

25
February
2013
Honda Awards 'Oscars' to Brand Lovers

 

20
February
2013
Los Angeles: TV tight with political ads

 

19
February
2013
Honda's shoestring Pinterest campaign attracts millions

 

12
February
2013
Honda Innovator Series Drives Online Conversation

 

11
February
2013
TV networks' new tactic: Make a long series short

 

11
February
2013
Farmers Insurance Group: Weeping Willow

 

08
February
2013
Honda Tunes In Grammys With Social Gaming Program

 

08
February
2013
Honda Highlights Six Inventors in Social Media Campaign

 

06
February
2013
Crowded Field of Carmakers Returns to an Emphasis on Their Innovative Chops

 

05
February
2013
Honda Social Campaign Lets People Meet Innovators

 

30
January
2013
4 Reasons Why Pre-Game Content is a Winning Super Bowl Strategy

Last year, RPA revived two pop cultural juggernauts--Ferris Bueller for Honda and Jerry Seinfeld for Acura--and gave fans a tiny taste of what was to come in advance.

 

12
January
2013
Honda Hits The Digital Asphalt In Forza Horizon

 

11
January
2013
New Honda Civic Will Make Its Racing Debut in Forza Horizon

 

10
January
2013
What We Learned in 2012: Jason Sperling

 

08
January
2013
Behind ABC's late-night Kimmel play

 

07
January
2013
RPA Launches 2013 Honda Civic Campaign

 

07
January
2013
Dog Bites Man in RPA's New Farmers Spot

 

03
January
2013
Honda Touts Innovation, American Keiretsu For Civic

 

26
December
2012
Acura Flies Like An Eagle to Sundance

The automaker will set up digs in Park City, Utah to sponsor the film at the 2013 Sundance Film Festival. The film premieres Jan. 19 at the city's Eccles Theater.

 

13
December
2012
YouTube's 20 Most Watched Ads of 2012

 

12
December
2012
The 12 Most Influential Brand Videos of 2012

 

10
December
2012
Phoenix: Very strong start to 2013 on TV

 

06
December
2012
In Praise of "Tuesday is the Best Day Ever," Honda's Split-Second "Friday" Sendup

 

29
November
2012
Park Pictures' MacLean Delivers Celeb Advice. Fast-talking spot for Acura

Bicoastal/London-based Park Pictures director Alison Maclean analyzes dress and tree choices from the seats of racing Acuras in the comedic holiday :30s "Dress Down" and "Ornamental" out of rp&, Santa Monica, CA. The spots feature famed financial advisor Suze Orman and famed psychologist Dr. Phil McGraw, respectively, providing fast, in-depth analysis for hapless holiday shoppers.

 

29
November
2012
Top 10 Commercials of the Week: Nov. 23-30

 

28
November
2012
Ad of the Day: Honda. Crazy families give RPA's latest holiday spots a healthy dose of dysfunction

 

21
November
2012
Honda ad agency co-founder Gerry Rubin to join Advertising Hall of Fame

 

20
November
2012
Honda Launches Humorous Year-End Campaign

 

17
November
2012
National Geographic Channels' walk on the wilder side

 

14
November
2012
Ace Metrix Releases Brand of the Year Watch List

Ace Metrix®, the new standard in television and video analytics, today announced the Brand of the Year Watch List, a compilation of the leading TV brand advertisers in 2012 covering the automotive (luxury and non-luxury), beverages (alcoholic and non-alcoholic), candies & snacks, financial services, general business, household, insurance, packaged foods, personal care, restaurants, retail, technology (including computer hardware & software, mobile devices, and video games), and telecommunications industries.

 

12
November
2012
Accounts and People of Note in Advertising

Albert Ocampo joined RPA, Santa Monica, Calif., in a new post, brand experience director. He had most recently been a consultant at Digitas, New York, part of the Publicis Groupe, on projects for American Express.

 

06
November
2012
People News From RPA, Sonny and More.

 

16
October
2012
Honda: It Starts With You Zynga Mobile Game – Words With Friends

 

12
October
2012
Getting the most mileage from branded video

 

10
October
2012
The New Social Media Expert: Grandma

 

02
October
2012
Of One Accord: Honda Bets Anew On Its Iconic Nameplate

 

27
September
2012
Acura RDX Appears in The Avengers Deleted Scene - Video

Marvel's The Avengers was one of the biggest movies released this summer, and now it's hit DVD shelves all across America. Those grabbing the Blu-ray copy are treated to a collection of deleted scenes, one of which features the all-new Acura RDX.

 

26
September
2012
How Honda's Agency Taps Authentic Stories for Social

 

25
September
2012
Calling All Music Lovers! Get Monsters Calling Home On Your Radar!

 

25
September
2012
Honda Surprises Struggling Band, Monsters Calling Home, With 'Jimmy Kimmel' Gig

 

25
September
2012
How to Attract - and Retain - a More Diverse Agency Staff

 

24
September
2012
Farmers Insurance Rides With Kasey Kahne

 

21
September
2012
Monsters Calling Home Goes From Worst Moment To Best With Surprise Jimmy Kimmel Gig

 

19
September
2012
Honda Surprises Struggling Band with an Appearance on "Jimmy Kimmel Live"

 

19
September
2012
Honda: Surprising Monsters Calling Home

 

17
September
2012
Honda Launches Huge 2013 Accord Push

 

13
September
2012
Seemingly Bored RPA Creatives Come Up with 'Celebirding'

 

12
September
2012
Please Stop With the Useless Social Media Metrics

 

11
September
2012
Meet a Media Planner: Allan Gines of Rubin, Postaer & Associates

 

10
September
2012
People News from Grey China, Droga5 and More

 

10
September
2012
Honda's Plug-In Vehicle Gets a Plug-In Billboard to Match

 

31
August
2012
Republican National Convention hurt Weather Channel ratings during Hurricane Isaac (David Scardino quoted)

 

30
August
2012
J Barbush Takes on Social Media for Honda, Other Accounts at RPA

 

22
August
2012
TV Diet Of Repeats Registers Viewer Dips

 

12
August
2012
Just Can't Get Enough. How Your Beloved 80's Songs Are Selling Just About Everything

 

01
August
2012
rp& Takes Acura on a Wild Ride

Acura's all-new ILX compact luxury sedan continues its debut with a novel interactive virtual test drive application integrated into Facebook. The app, created by Acura's long-time agency of record, rp&, allows potential ILX drivers to take a spin through the African jungle, dinosaur-filled forest, and an alien-infested coastline, among other far-out locales.

 

29
July
2012
The 20 Most-Watched Ads Ever on YouTube

Views: 18 million. Jerry Seinfeld hasn't been a TV fixture since 1998, but he can still pull the crowds. Agency RPA's Acura division, rp&, scored a crowd-pleasing win with this 2012 Super Bowl ad. It didn't quite crack the top 10 of USA Today's Ad Meter, but it landed a respectable ranking of No. 13 and has outperformed most of the big game's higher-ranking ads in terms of traction on YouTube.

 

24
July
2012
NBC hopes Olympics will help it medal with viewers, advertisers (David Scardino quoted)

 

23
July
2012
Stay Away, Mr. Opportunity: Honda Closeout Goes Hollywood

 

22
July
2012
News From the Advertising Industry (Jim Helberg)

 

21
July
2012
RPA Hires Helberg For New Media Strategy Post

 

18
July
2012
'Applefied Ads': Santa Monica Ad Intern Delights Internet by Giving Household Products the Apple Treatment (Bryan Evans)

 

18
July
2012
If Every Ad Were an Apple Ad, You'd Be Horribly Bored (Bryan Evans)

 

17
July
2012
RPA Gives Honda a Hollywood Ending for Summer Campaign

 

12
July
2012
Joe Baratelli Promoted to Lead RPA Creative Team

 

10
July
2012
Farmers Insurance Gets Goofy With J.K Simmons

 

22
June
2012
Metric Album Listening Party at Avalon in Hollywood

METRIC, an Independent Rock' n Roll band celebrated the release of their new full-length studio album Synthetica yesterday, June 21st 2012 at Avalon.The listening party sponsored by Acura ILX, drew media and friends to congratulate the band on their new album Synthetica. The band consisting of Emily Hanes, Jimmy Shaw, Joshua Winstead and Joules Scott Keys enjoyed some hors d'oevres and drinks in an intimate setting, representing the new wave of self made musicians that's changing the business model of the music industry.

 

21
June
2012
Indie Band Metric Teams Up with Acura for the 2013 ILX

Acura has teamed up with Indie roack band Metric for the launch of the 2013 Acura ILX sedan, which Acura calls, the "gateway to the Acura brand." "This first-of-its-kind Acura integration allows the brand to meaningfully engage with a band that is recognizable and favored among Gen Y," said Acura Brand Manager Susie Rossick. "This unique program gives us a unique opportunity to tap into the interests of this younger audience and introduce the all-new ILX as the gateway to the Acura brand."

 

05
June
2012
The Let's Get Lost Brand: Acura Pitches ILX to Generation Y

For the members of Generation Y who (hope they) have stable jobs and incomes and are (reasonably) confident about their financial future, Acura has a message: The brand has a car for you, the new "gateway" model ILX.

 

04
June
2012
Acura Targets Viable Gen Y-ers With New ILX Sedan, Campaign

Automakers are spending a lot of time these days wringing their hands about whether economically beleaguered and automotively disinterested twenty-somethings will ever be willing — or able — to buy enough cars from them. So Acura has decided to bypass the angst and appeal mainly to the part of Generation Y that still has some financial wherewithal: consumers in their early 30s.

 

02
June
2012
'Hatfields & McCoys' is a History-changing success (entertainment specialist David Scardino quoted)

 

31
May
2012
Acura Launches ILX With Gen Y Flavor

The new catchphrase in the luxury auto category is "gateway vehicle." It's all about having a car that can bring Gens X and Y into the luxury market at a level they can handle. BMW has one with the 1-Series; Lexus has the CS 200h; Mercedes will introduce the A-Class; Cadillac will have the ATX vehicle that comes in below the CTS and Infiniti is bringing its own entrant to market.

 

23
May
2012
A Story About Two Friends Who Started A Mobile Barbershop

 

16
May
2012
Greening Business for the Green Consumer: Social Media, Advertising, and Hollywood (Joe Baratelli mentions)

 

15
May
2012
Integration and engagement: insights from Super Bowl XLVI (article by Joe Baratelli)

 

11
May
2012
Preview of next season's new shows (David Scardino quoted)

 

07
May
2012
The Avengers Product Placement Brandcameo Scorecard

 

27
April
2012
Honda gives top Pinterest users $500 to stop pinning

 

23
April
2012
Acura Cars Assemble for Marvel's The Avengers

When Marvel's The Avengers assembled in Hollywood for the film's world premiere, they did so in style, shutting down the entire block outside Disney's El Capitan Theatre for a massive, tented red carpet attended by superheroic stars like Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner, Samuel L. Jackson and many more.

 

23
April
2012
La-Z-Boy, Brooke Shields extend campaign to 2014

 

20
April
2012
Digital Upfronts: Some Sizzle, Not much Steak (Meridee Alter quoted)

 

18
April
2012
Honda Targets Pinterest Users, Asks Them to Take a Day Off

 

13
April
2012
Sitcoms Make a Comeback (David Scardino quoted)

 

13
April
2012
Tony Stark Drives Acura NSX Roadster to The Avengers Red Carpet Premiere [Photos + Videos]

The world premiere of Marvel's big-budget The Avengers film at the El Capitan Theater in Hollywood on Wednesday gave us the chance to see Acura's NSX Roadster in real life as actor Robert Downey Jr., aka Tony Stark, drove the one-off concept model on the red carpet.

 

12
April
2012
'Avengers' Commercial: Roman Coppola Directs Insurance Ad Tied To Marvel Blockbuster (VIDEO)

 

12
April
2012
J.K. Simmons Schools The Avengers in Roman Coppola Spot - VIDEO

 

12
April
2012
Mind you don't scratch that! Robert Downey Jr arrives at The Avengers premiere in Tony Stark's $9million concept car

 

05
April
2012
8 Tips To Maximize Your Brand's YouTube Presence

 

04
April
2012
5 Best Practices for Creating Viral Branded Videos

 

02
April
2012
Say Hello To TERII, Honda's Answer To Auto Theft

 

02
April
2012
SHIELDops Microsite Launched for THE AVENGERS

 

20
March
2012
Newport Beach Film Fest Goes Freeway Dancing

 

05
March
2012
'The Voice' prepares to send singers into battle (David Scardino quoted)

 

24
February
2012
Statues and Race Cars Bring a Parade of New Ads

 

24
February
2012
Farmers Insurance: Fire suit (Daytona 500)

 

17
February
2012
Marketing Possibilities in Digital Space: An Interview with Bill Hagelstein of RPA

 

13
February
2012
Super Bowl Ads Generate $11 Million in Free Media Impressions

 

06
February
2012
'Ferris Bueller' Super Bowl ad: All the easer eggs in one basket

 

06
February
2012
Honda's 'Bueller' Super Bowl Ad Got the Most Buzz [REPORT]

 

06
February
2012
Chrysler, Fiat, Honda and Acura Named Giants Among Super Bowl Advertisers

One auto ad that did make such a connection was Acura, he said. New to the Super Bowl this year, the brand threw a touchdown with its NSX ad featuring Jerry Seinfeld, the Soup Nazi and Jay Leno. While it might not have reached the peak of the "ads we like" polls — it finished in the middle of USA Today's Ad Meter panel — the spot will help move the metal, Wilbur said.

 

06
February
2012
Creativity Top 5: Super Bowl XLVI Edition

 

06
February
2012
Fresh Numbers: Honda Won the Super Bowl Before It Even Began

 

05
February
2012
Judging the Super Bowl Commercials, From Charming to Smarmy

 

04
February
2012
How Honda's Super Bowl Ads Got 12M View

 

03
February
2012
Super Bowl ads: The art of seduction

 

03
February
2012
Super Bowl has L.A. ad agencies bringing their 'A' game

 

03
February
2012
That's The Jerry We Know And Love!

Jerry Seinfeld has a big hit on his hands -- 10.7 million hits and counting, actually -- for starring in an Acura commercial that will debut at the Su...

 

02
February
2012
Super Bowl Ads Now Target Two Types Of Screens

 

02
February
2012
Surprise: Honda's 'Ferris Bueller' Ad Is Most-Watched on the Web

 

01
February
2012
Jerry Seinfeld, Jay Leno star in Super Bowl ad

Another star-studded Super Bowl ad has just been unveiled. It's Acura's first Super Bowl ad and features two well-known car collectors, Jerry Seinfeld and Jay Leno, doing whatever it takes to be the first in line to take delivery on the Acura NSX.

 

01
February
2012
The 5 buzziest Super Bowl commercials (so far)

After Honda's Ferris Bueller-inspired commercial found viral goodwill, a slew of companies preview their ads online several days before Sunday's big game

 

01
February
2012
No Acura NSX For Seinfeld!

Jerry Seinfeld is enlisting the help of the Soup Nazi to get the first edition of the 2012 Acura NSX. Will it make a difference? See the new Super Bowl commercial and find out

 

01
February
2012
In defense of Ferris Bueller, car salesman

 

01
February
2012
Jerry Seinfeld Super Bowl Commercial: Acura's Hilarious New Spot (VIDEO)

Jerry Seinfeld stars in a hilarious new Super Bowl commercial for Acura.

 

31
January
2012
Acura Super Bowl Ad Taps Seinfeld, Leno, To Pitch NSX

Acura's coming NSX sports car has been generating buzz among the car-crazy ever since its debut earlier this month at the Detroit auto show. Two of those car fanatics star in a 60-second spot during Sunday's Super Bowl XLVI broadcast.

 

31
January
2012
Acura Super Bowl ad brings back Seinfeld, Soup Nazi

Those 30-second Super Bowl XLVI television ads were sold out before Thanksgiving - at an average price of $4 million each. And Acura is gambling on an ad featuring Jerry Seinfeld, the Soup Nazi, and Jay Leno.

 

31
January
2012
WATCH: Jerry Seinfeld, Jay Leno battle in Super Bowl ad

Jerry Seinfeld tries his hand at bribery in a new commercial for Acura to air during the Super Bowl.

 

31
January
2012
Seinfeld and Soup Nazi Return in Funny Acura Super Bowl Ad

Jerry Seinfeld wants the new Acura NSX. He loves it so much, the new ad from Acura would have us believe, that he would do anything to be the first person to own one.

 

31
January
2012
Jerry Seinfeld beats Matthew Broderick at Super Bowl ad game

In case you're keeping score, '90s Seinfeld nostalgia just topped '80s Ferris Bueller nostalgia in the Super Bowl ad preview sweepstakes. Here's a clip from Acura, in which Jerry Seinfeld goes to great lengths to try to be the first person in line to get the new Acura NSX

 

31
January
2012
Super Bowl Commercials: Jerry Seinfeld, Will Arnett, David Beckham Star in Early Clips

Spots for Acura, Hulu and H&M join the growing list of ads to get advanced online debuts -- and the "Soup Nazi" even makes a cameo.

 

31
January
2012
Leno And Seinfeld Make Acura's Super Bowl Ad The Coolest One Yet

A fully integrated national advertising campaign for the launch of the all-new Acura ZDX began on Feb. 1. The strategy developed by Acura's agency of record, rp&, a division of RPA, celebrates Acura's advanced coupe concept, the first from Acura's new design studio.

 

31
January
2012
Super Bowl Commercials 2012: Ads Destined to Be Massive Hits

 

31
January
2012
Super Bowl Commercials 2012: Jerry Seinfeld and Friends Score Big in Acura Ad

Say what you will about Jerry Seinfeld, but the man clearly knows value. That's why he was willing to go to all ends of the earth to be the first man to own the Acura NSX.

 

30
January
2012
Honda Unveils Ferris Bueller Ad, and It Is Awesome

 

30
January
2012
Bueller? Bueller? The Story Behind Honda's Matthew Broderick AdWho thought of Ferris, and why no Cameron?

 

30
January
2012
"Ferris Bueller Ad's Super Bowl Buzz"

 

20
January
2012
"Sundance party preview: Drake, Lizzie Olsen to hit the snow"

 

19
January
2012
"Sundance Party List 2012: A Guide to Hollywood's Snowy Fun Festival"

 

19
January
2012
"Consumer Stories Bring Authenticity to Brands"

 

19
January
2012
"2012 Sundance Film Fest opens; Redford emphasizes focus on art"

 

18
January
2012
"For Super Bowl XVVI, a Bigger Batch of First-Time Advertisers"

 

17
January
2012
"Kia readies male fantasy Super Bowl ad with supermodel"

 

17
January
2012
"The Bachelor Watch: That's My Man!"

 

11
January
2012
"Out to Launch" (covers new Farmers work)

 

11
January
2012
"Honda: Leap Lists" (covers Honda CR-V campaign)

 

11
January
2012
"Baby" (covers Honda CR-V campaign)

 

11
January
2012
"Marathon" (covers Honda CR-V campaign)

 

11
January
2012
"Proposal" (covers Honda CR-V campaign)

 

11
January
2012
"2012 Honda CR-V Commercial: Run a Marathon [Video]" (covers Honda CR-V "Marathon")

 

11
January
2012
"Honda CR-V: Proposal" (covers Honda CR-V campaign)

 

11
January
2012
"Honda CR-V: Baby" (covers Honda CR-V campaign)

 

10
January
2012
"Honda Returns to Super Bowl, Focused on Young Aspirations" (covers Honda CR-V campaign)

 

10
January
2012
"Creation or Collection" (Q&A with Joe Baratelli)

 

09
January
2012
"Honda Passionate Fans" (covers Honda/NHL spot)

 

09
January
2012
"Badvertising: Honda Says CR-Vs Help You Fulfill Your Dreams Before Marriage Kills Them" (mentions Honda CR-V campaign)

 

09
January
2012
"'Jack in the Box: University of Farmers' New Farmers Insurance Commercial"

 

05
January
2012
"Red Wings' Nicklas Lidstrom says Honda commercial fun, but time-consuming"

 

04
January
2012
"Out to Launch" (covers Honda/NHL spot)

 

04
January
2012
Farmers Insurance (covers new Farmers work) - "Jack In The Box"

 

04
January
2012
Farmers Insurance (covers new Farmers work) - "Maze"

 

03
January
2012
"Honda Tosses A Cephalopod For Pilot" (covers Honda/NHL spot)

 

31
December
2011
"Video: Nicklas Lidstrom, Corey Perry sell Honda with flying hats" (covers Honda/NHL spot)

 

31
December
2011
"Borderline blasphemy and a pretty good Nicklas Lidstrom/Corey Perry commercial" (covers Honda/NHL spot)

 

30
December
2011
"Top stories from WCSH6.com in 2011" (includes "Million Mile Joe")

 

29
December
2011
"Film Festival Poster Awards 2011" (Newport Beach Film Festival included)

 

21
December
2011
"Ad of the Week: Happy Honda Days"

 

21
December
2011
"Car Dealers Sing: 'Have Yourself a Merry Little Lexus'" (mentions Acura "Season of Reason" & "Happy Honda Days" campaigns)

 

16
December
2011
"With the year closing to an end, maybe it's time you start a leap list." (covers Honda CR-V campaign)

 

15
December
2011
"Broadcast TV: Still the medium of choice" (David Scardino quoted multiple times)

 

13
December
2011
"Marketing Trend: Bringing Products to Life" ("Million Mile Joe" mentioned)

 

08
December
2011
"Gordon Ramsay, Bette Midler and a Sale Help Acura's Buzz Rise in November" ("Season of Reason" coverage)

 

05
December
2011
"Automakers Find Every December One to Remember" ("Season of Reason" and "Happy Honda Days" mentioned)

 

05
December
2011
"Marketers Skip the Crowd, Seek Out That One Special Customer" (Million Mile Joe mentioned)

 

01
December
2011
"The Million Mile Car" ("Million Mile Joe" coverage)

 

01
December
2011
Video Find: New Happy Honda Days Commercials

 

30
November
2011
"Ad of the Day: Honda Patrick Warburton's droll spots are part of a new breed of holiday ads that deflate as much as they celebrate the season" ("Happy Honda Days" coverage)

 

29
November
2011
"Honda Takes a Jab at Lexus Holiday Ads" ("Happy Honda Days" coverage)

 

27
November
2011
"Gordon Ramsay Stars in New Acura Commercial" (Acura "Season of Reason" Gordon spot)

 

22
November
2011
"Gordon Ramsey [sic], Bette Midler Go Overboard For Honda"

 

21
November
2011
"Watch Gordon Ramsay Shout in an Improbable Acura Ad" (Acura "Season of Reason" Gordon spot)

 

17
November
2011
(Acura "Season of Reason" campaign coverage) "Acura: Bette"

 

17
November
2011
(Acura "Season of Reason" campaign coverage) "Acura: Gordon"

 

16
November
2011
"Work Submission: All Aboard RPA's Honda Pilot Roadtrip" (Honda Pilot "Road Trip" coverage)

 

16
November
2011
"Acura Commercial Gets Bette In The Holiday Spirit" (Acura "Season of Reason" campaign coverage)

 

15
November
2011
"TV's ad revenue stream faces crosscurrents" (Lisa Herdman quoted)

 

15
November
2011
"Media industry's hopes for big growth in 2011 ad spending fade" (Cathleen Campe quoted)

 

15
November
2011
"'Tis the Season: Honda Pits Patrick Warburton vs. Acura's Bette Midler and Gordon Ramsay" ("Happy Honda Days" & Acura "Season of Reason" campaign coverage)

 

15
November
2011
("Happy Honda Days" coverage) "Happy Honda Days, Giant offer"

 

15
November
2011
("Happy Honda Days" coverage) "Happy Honda Days, Car gift"

 

15
November
2011
(Acura "Season of Reason" campaign coverage) "Acura: Season of Reason, Gordon Ramsay"

 

15
November
2011
("Happy Honda Days" coverage) "Honda: Happy Honda Days, Elves"

 

15
November
2011
("Happy Honda Days" coverage) "Honda: Happy Honda Days, Giant offer"

 

15
November
2011
("Happy Honda Days" coverage) "Honda: Happy Honda Days, Car gift"

 

15
November
2011
(Acura "Season of Reason" campaign coverage) "Acura: Season of Reason, Bette Midler"

 

15
November
2011
"Acura Brings Back 'The Season of Reason' for 2011"

 

14
November
2011
"Honda and Acura Mock Holiday Convention" ("Happy Honda Days" & Acura "Season of Reason" campaign coverage)

 

11
November
2011
"Fox Leads In C3 Ratings, 'X Factor' Sings" (David Scardino quoted)

 

RPA