Where RPA has been in the press lately.
Where RPA has been in the press lately.
Facebook Live is thought of as a rough-and-ready video outlet, but some publishers are bringing TV-quality, serialized live videos there.
On the night of November 8th, advertisers got a wake-up call – if Hillary Clinton campaigned on ideals like diversity and inclusion and lost, perhaps they need to rethink their own ads.
Facebook is pouring resources into making Facebook Live catch on, even running outdoor ads for the service to teach people how and when to use it. Now, Facebook is testing real-time ads brands and publishers can use to alert people to live broadcasts.
As Snapchat tries to reach the top tier of platforms, it is grappling with convincing brands of its virtues.
About a dozen women have been part of a mentor program that brought them to ad agencies, media companies, sports leagues and top-tier brands in the U.S. for a residency of sorts. RPA, Saatchi LA and Disney were three of those companies.
We asked attendees at the Digiday Agency Summit in Phoenix, Arizona, some of the new ways they are coming up with to combat the crunch. From embracing value-based compensation agreements to adding newer capabilities, here’s how agencies are getting paid.
We asked attendees at the Digiday Agency Summit in Phoenix, Arizona where they think agencies need to put more time and money that they aren’t already in order to grow as companies.
Mike Margolin, svp of audience strategy at agency RPA, has won Digiday’s first-ever Top Boss Award.
1967 N600 restoration captured in a new documentary series.
Honda just completed the restoration of the first car it sold in America, and the diminutive hatchback shows just how far the Japanese automaker has come in the past few decades.
Tim Mings, a Los Angeles-based mechanic, and his team restored a 1969 Honda N600, the first Honda sold in the United States, star in video series, “Serial One.” The 12-part documentary chronicles the step-by-step renovation of the N600. It’s Vehicle Identification Number (VIN) is 1000001.
The Honda N600 is a pocket-sized city car, basically a larger-engined version of the JDM N360. It was intended for overseas sales and the first one ever shipped abroad has been discovered and restored in the United States.
The six-month video series from RPA tells the rebirth story of America's very first Honda
The first car Honda ever sold in the US was the N600 hatchback. The car was left to die in a dusty garage, but thanks to Honda and a man who specializes in restoring these cars, Serial One is ready to roll once again.
As Snapchat’s parent company — recently rechristened Snap Inc. — gets closer to a public offering, ad buyers and brands are questioning whether it can continue to provide a high level of service without becoming inflexible in its sales approach.
Honda’s 360-degree ride-along video puts viewers in the front seat.
The country's second-largest media market has witnessed its share of change, much of it expressed through a rapidly evolving media planning and buying business. Here, we introduce the inaugural L.A. Media Stars, spotlighting the most important people in that universe.
Interns at ad agencies in Los Angeles are a curious bunch—deeply concerned about the industry's future and keenly aware of the threats it faces, yet still professing interest in making careers of it. They're not easily discouraged, in other words, according to a recent survey from the RPA Research, Analytics + Insights team exclusive to Adweek.
Being a working mom is a big deal to Lisa Herdman, SVP of national TV buying and branded entertainment at RPA in Los Angeles. She embraces both with the same fervor.
As networks and studios struggle to reach young audiences in an increasingly fragmented media marketplace, many have turned to so-called influencers — online stars whose value is measured by the size of their Internet followings — as a means of generating awareness.
“Political is hitting TV hard,” says Stephanie Yamashiro, broadcast negotiator at RPA. “Political spend is anticipated to be up to approximately $125 million once Trump starts placing more money in the market, which is expected to hit in October.”
RPA created a PSA for the Kids' Cancer Research Foundation to help the organization spread its message during Childhood Cancer Awareness Month in September.
Pramit Nairi is vice president and UX director at RPA Advertising, one of the founding instructors of UCLA Extension’s UX certificate program, and a trailblazer in this exciting field.
In the first edition of our new weekly feature, a young digital strategist from Los Angeles tells us about her current media obsessions, and what she can live without.
These are the Top 5 Ads of the Week, including Honda's adorable lost dog.
Dogs have worked well before for Honda in ads for the Ridgeline truck -- its Super Bowl spot this year featured a flock singing sheep and a sheepdog. The brand returns to the canine theme in its latest campaign through RPA, with the poignant story of a Ridgeline owner who finds a stray dog on the sidewalk as he's driving along.
To promote the 2017 Honda Ridgeline, the car brand is taking a programmatic approach for a heart-felt campaign about the love between a man and a dog he rescues.
Their knack for anticipating trends is among the reasons why RPA is on the eve of celebrating its 30th anniversary, a milestone that becomes official later this year.
With Honda’s “Paper” recently nominated for a primetime commercial Emmy Award, what do stop motion animation guru PES and agency RPA do for an encore?
Jeff Goldblum reprises his role as the self-described "Silicon Valley maverick" Brad Bellflower in a psychedelic new ad for Apartments.com, created out of RPA.
For agencies looking to diversify their reach and prove their digital dexterity in a competitive field, Snapchat has proven to be an unexpectedly valuable tool.
Big agencies like RPA and Mindshare are leaning on these influencer vendors to quickly set up and run campaigns.
The U.S. has a growing number of markets with major Hispanic populations. For the 2015-16 TV season, there were 29 Nielsen DMAs with at least 100,000 Latino households. Yet when it comes to sheer numbers, one market has way more than the rest: Los Angeles.
Cost-per-engagement is seen by many agencies and influencer networks as a more transparent pricing model. Agency RPA recently tested CPE for a big consumer product client for the first time, where it collaborated with more than 40 Instagram creators — whose followers range from 2,500 to over 165,000 — on two campaigns.
We highlighted five intern-led campaigns from Arnold Worldwide, RPA, Giant Spoon and more as those projects are notable in some way.
Honda is seizing the opportunity of International Cat Day falling during its summer clearance sale with an organic social media campaign that shares an installment of its recent television spots, but this time with singing cats.
He happily makes exceptions for Farmers and M&Ms.
Fun Video Celebrates International Cat Day
"Meow is the Moment" celebrates the arrival of International Cat Day.
As the bar for attention-grabbing gets higher and once-cult humor goes mainstream, young people are growing bored of straightforward marketing, which is making advertising weirder.
Take this exclusive look at the new ad for Farmers Insurance, this spot tells the tale of the homeowner nightmare that is pooches turning your pad into a giant swimming pool, complete with soggy furniture.
Here are five great ways to keep your kids learning and wondering in the car, all the while kicking the question that makes every parent cringe ("Are we there yet?") to the curb.
Honda delivers a fresh take on truck commercials in this mesmerizing stop-motion ad from RPA and directed by PES via Reset.
Pes filmed his latest stop motion ad for Honda all in-camera, on a huge film stage with a crew of over 100 people.
RPA taps stop-motion director PES for follow-up to Super Bowl spot
Easy enough for tweens and teens, Snapchat may leave some marketers needing all the help they can get to master the multimedia messaging app. Here are three best practices from brands that know.
Honda has reunited with stop-motion artist Pes for an ad that kicks off a big new campaign for its 2017 Ridgeline pickup.
Recently, Verizon connected go90 with AOL’s advertising technology software, meaning that advertisers should be able to take advantage of more robust, data-driven ad targeting on the app.
Jason Sperling, sr. VP/executive creative director at RPA in Santa Monica, Calif., describes stop-motion animation maestro PES of RESET as “one of my favorite partners of all time in terms of the way he works with an agency, the way he understands client needs and the way he stays involved from the very beginning to the very end of a project.”
Car shoppers can’t help but hear music when they meet the Honda of their dreams in a series of television ads for Honda’s Summer Clearance now airing nationally.
Ah, car dealerships. They're such wondrous places, awash in glitter and vibrating to the ebullient rhythm of dancing feet and upbeat songs of love. Well, that's true for the showrooms in these new Honda Clearance Sale spots from RPA, at any rate.
If you're a fan of "Pitch Perfect," you'll likely start humming to these new spots from Honda promoting the car brand's 2016 Summer Clearance Event.
Our first creative chief to be featured in the “4A’s 5 Questions for” series is RPA’s Joe Baratelli, who’s based in Los Angeles. RPA’s Honda spot entitled “Paper” is one of a handful in contention for a 2016 Emmy. Baratelli has been with RPA for more than 30 years.
Lisa runs the day-to-day of all national video, national radio, and branded entertainment investments for RPA. Her philosophy is to approach each negotiation fairly and with the most relevant resources to maximize a positive and efficient outcome that meets the clients’ needs and objectives.
Some commercials tell stories that are just as riveting as those seen on a TV show. Nominations for the Emmy Awards, announced Thursday, highlighted the best programs on television as well as a handful of advertisements. Emmy winners will be unveiled on Sept. 18.
Fern McCaffrey is a Fairygodboss in every sense of the word. She leads a team at the forefront of media, cares for her family - through an extremely difficult situation - and introduced us to William Gibson! Fern tells us: Be positive, proactive and speak up!
Honda has built the first-ever crowdsourced stunt track to promote the driving performance of its new Civic Coupe. It was created using suggestions from Honda followers on Facebook and Twitter on how to create the ultimate "Dream Track."
To come up with ideas for the Dream Track, Honda put a call out to fans on Facebook and Twitter using the hashtag #CivicDreamTrack. The replies rolled in, Honda picked the ones it wanted to use, and the track became a reality.
Marketers have come to realize the power of social media influencers, who can get an advertiser’s message in front of thousands of young followers. And now, so have a slew of entrepreneurs who are promising brands easy access to this world of influencers with a few clicks.
Every parent has heard the words: “Are we there yet?” and “I’m bored” during summer road trips. 2012 National Teacher of the Year, Rebecca Mieliwocki, can offer fun and educational ideas to keep your kids’ minds and imaginations engaged this summer. Rebecca has partnered up with the Honda Road Readers app, which gives Honda drivers free access to hundreds of audiobooks for children and teens with creative activities to go with them.
Airbnb is the quintessential “disruptor” brand: The short-stay service is a new option for travelers but a challenge not just to hotel chains but to municipalities and landlords alike.
There were six key themes this year: inventions, earned media, creative media partnerships with Silicon Valley, personalization, authentic truth, and storytelling by animation ("Paper"). As usual, though, plenty of the work highlighted here is so forward-thinking that it defies categorization.
Visual-centric social network Imgur is looking to scale its ad business with custom creative
The top minds in programmatic advertising are gathered at the Digiday Programmatic Summit to discuss the challenges and opportunities facing them as ad tech evolves. Brands, publishers and agencies are all on hand to dig deep into the focus on quality data and ads, and programmatic’s role beyond display advertising. We took the opportunity to ask four of them one question: What is the biggest myth about programmatic advertising today?
Though re-dos are still the rage, throwbacks are not, with Lisa Herdman, svp, director of national broadcast and branded entertainment at RPA, noting that today's family comedies need to be diverse, topical and contemporary to survive.
For the fifth year, Honda is back with its Fastest Seat in Sports campaign, which once again puts everyday people in the driver’s seat (sort of).
Honda is launching a new spot for the 2016 Civic Coupe created by RPA that highlights the Coupe’s stylish and sporty design in an otherwise dull world.
Everything -- people, dogs, haircuts -- is square in this ad for the Honda Civic Coupe, except for the car itself. The really clever part is that this even extends to the format.
How better to show off the Civic Coupe's sporty curves than a spot that is (literally) boxy.
Honda is building the first-ever crowdsourced racetrack to tout the performance of the all-new Civic Coupe, which recently arrived at dealerships.
To get potential interns interested in working at RPA’s office in sunny Santa Monica, California, the agency created 360-degree videos of its courtyard, lobby, in-house pub and roof at sunset, designed for Google Cardboard.
Next season there will be fewer ads on “Saturday Night Live.” Not only that, but the commercials that do appear will feature better storytelling and content integration between the show and its sponsors, according to NBC, which announced the changes Monday morning.
April is Distracted Driving Awareness Month, and Honda is bringing awareness to distracted driving with a new ad campaign called #PhoneDownEyesUp.
Since April is Distracted Driving Awareness Month, Honda is running a series of short videos called #PhoneDownEyesUp that urge us to respect our own limits when it comes to multi-tasking.
Honda launched a social campaign encouraging safer driving habits with videos that show that if you can’t do basic things such as vacuuming or cooking while texting, you certainly can’t text and drive. The effort, with the hashtag #PhoneDownEyesUp, is in support of Distracted Driving Awareness Month.
Honda debuted a new social-media campaign called #PhoneDownEyesUp on Wednesday with a series of lighthearted YouTube videos designed to call attention to distracted driving. The videos are noteworthy because there are no vehicles in them. Instead, Honda shows how difficult it is to do simple tasks while texting, such as pet-sitting, working out, cutting hair and making pancakes.
Honda will debut a 360 degree online video that will let viewers experience what it would feel like to drive the ultra-fast Honda-powered, Dallara car. Their release is set to coincide with the 100th running of the Indianapolis 500 on May 29.
By opening the floodgates for bots on Facebook Messenger, the social media leader hopes to kindle a more modern and efficient mode of communication between businesses and their customers. (Mike Dossett quoted)
The marketing industry is essentially obsessed with one word: millennials. Brands, and many publishers, can’t stop talking about them. The problem, of course, is that it makes no sense to approach a group of some 80 million Americans as a single monolith. (David Measer quoted)
Submitted for your approval, "We're Being Watched," a Twilight Zone-ish slice of sci-fi paranoia from RPA, promoting the 17th annual Newport Beach Film Festival.
“We're Being Watched” is the name of the campaign for this coming Newport Beach Film Festival (April 21-28).
This year's trailer for the Newport Beach Film Festival explores the voyeuristic art of cinema with a clever film in which everyone is watching someone else.
Honda is following the restoration of Serial One, the initial unit of the N6oo, which was the first Honda in North America in 1969.
Last year, Jeff Goldblum helped introduce Apartments.com to the masses in a set of ads from RPA. Now, he's back for the apartment-listing site's 2016 campaign, which includes 10 spots directed by Bob Odenkirk.
Here’s another reason more people may be blocking Web ads: The business of creating digital ads is bloated and slow. (Abe Diaz quoted)
Slack, the workplace-chat service — that also, in some cases, doubles as a content-management system and as a way to disseminate news — has gotten very close to blanket acceptance among tech companies and publishers.
N600 specialist Tim Mings is restoring the very first of Honda in the U.S: N600 serial number one. American Honda has commissioned a full restoration of the car, even giving their tiny ancestor its own website.
Honda is chronicling the restoration of the first automobile the brand introduced in the United States, a lime green N600, with a new web series from Santa Monica, Calif.-based RPA.
Honda is following the restoration of Serial One, the initial version of the N600, which was the very first Honda sold in America in 1969. Consumers can follow the progress of the restoration with weekly updates as N600 mechanic Tim Mings brings the vehicle back to life.
Santa Monica, Calif.-based full-service agency RPA is the shop behind some of today's smartest campaigns for clients like Honda, Apartments.com and Intuit. That laid-back attitude that RPA brings to its breezy ads is also evident in its digs.
Honda fans, rejoice: the Japanese car manufacturer has a special new online documentary series in order to celebrate its automotive heritage and history in the United States.
Car mechanic/restorer and Honda specialist Tim Mings has a special place in his heart for the N600, which was Honda's introduction to the U.S. car market back in the 1960s. Turns out that one of the random N600s he bought and kept in storage for years is the vaunted Serial One, better known as the very first Honda N600.
Lisa Herdman, director of national broadcast and branded entertainment at ad agency RPA, says the show's auspices are what matters to her.
This year, the app that everyone was talking about at the South by Southwest Interactive Festival wasn't something that debuted at the event. The platform didn't throw a massive party, or even have an official presence. Still, for some reason, everyone couldn't stop talking about Snapchat.
Many robot designs are created to make the lives of humans a little bit better, but this one from RPA goes about doing this in a different way through a simple mission to spread love.
See how a "GMA" viewer got the weekend of a lifetime at one of the trendiest festivals in the country.
RPA hired Don Rohn as group strategic planning director, reporting to David Berne, senior vice president, chief strategy officer at RPA. He will direct planning for the agency's Tempur-Sealy, ARCO, ampm and Clippers accounts.
"This is such a big investment for advertisers," said Lisa Herdman, director of national programming for RPA, a Santa Monica ad agency. "And advertisers are having to deal with forces that they cannot control."
Honda was one of the first brands to try out mobile ad platform Vibes’ WalletAds, a format the company launched last February.
The latest car ads for the Honda Accord use whimsical tales dreamed up by young children. Honda worked with RPA to transform stories that were written by children into live theatrical commercials.
A pair of minute-long videos from RPA introduce "Storytime with the Accord," a campaign based on the imaginings of children.
Though talking animals have seemingly taken over previous years of Super Bowl commercials, Honda's Queen-singing sheep herd couldn't have been cuter.
The Border Collie delivered the best moment of the commercials. Coming this spring, the 2017 Honda Ridgeline pickup boasts an audio system that uses so-called "exciters" to turn the entire truck bed into a giant speaker. Honda will promote the feature in a 60-second ad from RPA featuring a farmer who evidently has been using it a lot around his sheep, which belt out Queen's "Somebody to Love."
Jeff Goldblum, George & Weezy, plus the "Moving On Up" theme song from "The Jeffersons" for the Apartments.com Super Bowl ad ... can you say brilliant?
RPA’s courtyard features a large mural designed by one of its own group creative directors, Nathan Crow, who started at the agency as a copy typist over 15 years ago. The three-story mural, which serves as the backdrop to various meetings and lunches, is completely hand drawn and consists a series of portraits meant to evoke a sense of diversity — a source of pride for the agency.
My two favorite ads of the evening both featured animals in cool ways. Honda hit the cute animal chord with a spot featuring sheep singing Queen's hit Somebody to Love; they learned it courtesy of the farmer's Ridgeline truck, which has a sound system in the rear bed blasting the song.
Hollywood actor Jeff Goldblum won over audiences again in the futuristic ad for Apartments.com. The commercial also gives a hat tip to George Washington and rap artist Lil Wayne.
Jeff Goldblum meets George and Weezy. No, not that George and Weezy.
Jeff Goldblum reprises his role as Apartments.com spokesperson Brad Bellflower in this cool ad for the tech company.
Apartments.com's contribution to the genre has Jeff Goldblum doing the theme from “The Jeffersons” ("Movin' on Up") with a guest appearance by Lil’ Wayne, who's hanging out with George Washington (George and Weezy - get it?).
What do animals do when we’re not looking? Well according to Honda, in a sheep paddock somewhere in the US, they sing Queen hits.
Apartments.com, Honda and Intuit Small Business are all featured.
Forget the half-time show — some of the best musical entertainment at the Super Bowl this year came from a singing herd of sheep.
This Apartments.com commercial had everything. A gospel choir. Actor Jeff Goldblum playing a piano. Rapper Lil’ Wayne making apple pie.
Apartments.com had just the right pairing of song and ad: The Jeffersons theme song "Movin' On Up" performed on a suspended piano by the delightfully eccentric Jeff Goldblum.
Death Wish Coffee’s rabid fan base recently helped to land the company a prized advertisement spot during the Super Bowl broadcast on Sunday as part of a contest by Intuit, whose products help people balance their books and prepare their taxes. The ad, developed and produced by RPA, whose Super Bowl clients also include Honda, features a group of waterlogged Vikings jonesing for a cup of joe.
Talking animals, celebrity cameos and crowd-pleasing rock songs: This year's Super Bowl advertisers are sticking to the classics in their efforts to win over Big Game viewers on Sunday.
Once again the financial software brand is donating its Super Bowl ad spot to one deserving small business as part of its updated Small Business, Big Game competition.
In this second installment, the team at RPA and Intuit QuickBooks have one week to get the Small Business Big Game commercial for Death Wish Coffee Super Bowl ready.
You can’t really go wrong with singing sheep, and Queen’s Somebody to Love proves the perfect vehicle for a spot of ovine karaoke.
In this ad for the online housing search service, national treasure Jeff Goldblum adopts his persona as Apartments.com's self-ascribed Silicon Valley Maverick, Brad Bellflower.
A herder attends to his flock in the field. Once he leaves, the sheep break into Queen’s “Somebody to Love.” When the Honda Ridgeline comes back, they resume grazing. Not to be outdone by the sheep, a talking dog touts the Honda Ridgeline’s new truck bed audio system.
The Honda Ridgeline ad is just one of three that RPA produced and created for the Super Bowl, an unprecedented feat for the agency. Joe Baratelli and his team are also responsible for the “Storm’s a-Brewin” ad for Intuit QuickBooks and the teasers and television ad for Apartments.com, a first-time Super Bowl advertiser.
Spokesman Jeff Goldblum stars in an ad for Apartments.com, which pays homage to The Jeffersons.
Jeff Goldblum and Lil’ Wayne have just made magic in Apartments.com’s upcoming Super Bowl ad.
Death Wish Coffee, which has just 11 employees and sells nearly all of its coffee online, hit the marketing equivalent of the Powerball back in November: The company won a free 30-second commercial slot during the third quarter of Sunday’s Super Bowl on CBS, courtesy of Intuit Quickbooks and ad agency RPA.
Jeff Goldblum helps apartment dwellers move on up, in this Super Bowl ad for Apartments.com.
Jeff Goldblum helps apartment dwellers move on up, in this Super Bowl ad for Apartments.com.
Jeff Goldblum is back for another Apartments.com commercial — only this time he's joined by Lil Wayne and George Washington. The home listings site's first-ever Super Bowl spot features the unlikely matchup having a friendly cookout on the roof deck of a skyscraper.
In the minutelong ad, Jeff Goldblum plays his recurring Apartments.com spokesperson "Silicon Valley Maverick" Brad Bellflower as he assists a gospel choir moving crew while singing the Jeffersons theme song, "Movin' On Up."
A conversation about the Superbowl's most anticipated commercials with Jeanine Poggi, reporter for Ad Age, Stuart Elliott, writer for Media Village, and Jason Deland, founding partner of advertising firm Anomaly.
In the minute-long ad, Jeff Goldblum plays his recurring Apartments.com spokesperson "Silicon Valley Maverick" Brad Bellflower as he assists a gospel choir moving crew while singing The Jeffersons theme song, "Movin' On Up."
In the 60-second spot from agency RPA, Apartments.com brings back Jeff Goldblum's satirical Silicon Valley guru character, Brad Bellflower, who serenades us with a loungy take on The Jeffersons' iconic theme song, "Movin' On Up."
Apartments.com is evoking "The Jeffersons" in its first Super Bowl commercial.
While Twitter will likely remain marketers' go-to platform to build Super Bowl social buzz, Snapchat, Facebook, Google and Instagram are all hustling this year to grab a greater share of ad dollars.
Here's everything we know so far about which brands are advertising during the Super Bowl and what they've got planned.
Mike Brown was bagging coffee beans out of his mother's basement only two years ago. Now, his small-town small business, Death Wish Coffee, is about to go very big: It will have a 30-second commercial air in the third quarter of the Super Bowl. The company, based in Round Lake, N.Y., is the winner of Intuit (INTU) QuickBooks' small business contest.
Less than a decade after leaving his job at the New York State Comptroller's office, Michael Brown is heading to the Super Bowl… sort of. His brainchild, Death Wish Coffee won Intuit Quickbook's "SmallBusiness Big Game" contest. The award: a big-budget 30-second commercial,created by Intuit's agency, RPA that will air during Super Bowl 50.
For the second year, Intuit is buying a 30-second Super Bowl ad slot and running a contest where it gives away that spot to a small business. Intuit's business is developing financial and tax preparation software for small businesses, accountants, and individuals, so the contest makes a good deal of sense.
One living legend (Lil Wayne) meets a late one (George Washington, i.e., an actor playing the first president) in the teaser clips for Apartments.com's Super Bowl commercial.
Death Wish Coffee, the winner of Intuit QuickBook's "Small Business Big Game" contest to get a Super Bowl ad, released the full spot that will air in Super Bowl 50.
Lil Wayne isn't performing during the Super Bowl (that we know of-- though how amazing would that be?), but he will be seen on your TV Feb. 7. With George Washington. The rapper is the star of a new ad for apartments.com, and we're kind of in love with it.
For Death Wish Coffee Company, a small business in upstate New York, the unthinkable has come true. The company, which made its name from selling "the strongest coffee in the world" (two times more caffeinated than your average brew!) is boldly going where only one other small business has gone before. Like toy company GoldieBlox before it, Death Wish Coffee is getting its own Super Bowl ad after winning a contest sponsored by Intuit Quickbooks.
The Super Bowl is the most watched event of the year and is notoriously expensive for advertisers. A 30-second ad during this year's game is expected to cost a record-breaking $5 million. But for Death Wish Coffee, the hefty pricetag is irrelevant.
The company beat out 15,000 other small businesses in the Intuit QuickBooks Small Business Big Game contest, which gets it an all-expenses-paid ad to air during the Super Bowl.
One small upstate New York business will get free access to the biggest platform in advertising this Super Bowl Sunday.
Death Wish Coffee Co. will have a chance to introduce itself to the more than 100 million people tuning into the Big Game next month thanks to Intuit Quickbooks' annual "Small Business, Big Game" contest.
With just eleven employees and a few retail partners, Death Wish Coffee will air an ad during one of America's most watched television events: the 2016 Super Bowl.
The Apartments.com Super Bowl commercial teaser may be the most confusing yet! Lil Wayne makes an appearance with a great American hero, and buns are involved.
Death Wish Coffee Co., which roasts what it calls the world’s strongest coffee, is about to make a big splash. The small business scored a 30-second, all-expenses-paid commercial that will air during Super Bowl 50, thanks to Intuit.
For those of us who will be watching the Super Bowl 50 for the commercials, there’s one that will stick out from the rest. Somewhere in between the Budweiser, Pepsi, and Toyota ads, expect to see a brand you don’t recognize during the game on Feb. 7. Death Wish Coffee Company competed against thousands of other small businesses and ultimately won a 30-second ad in the Super Bowl 50 as part of Intuit’s “Small Business, Big Game” contest this year.
Death Wish Coffee Company just hit the entrepreneurial jackpot. The 11-person, four-year-old startup out of New York that purports to make the world’s strongest coffee using organic beans, has won an all-expenses-paid, 30-second commercial set to air during the third quarter of the Super Bowl next month, courtesy of software giant Intuit.
The Super Bowl is a little more than a week away, but advertisers are going strong online, offering up celebrity laden teasers well ahead of the game.
This year, Intuit Quickbooks sought submissions from small businesses nationwide for the chance to get big business exposure, and that dream came true for the makers of Death Wish Coffee in upstate New York
The Super Bowl is a little more than a week away, but advertisers are going strong online, offering up celebrity laden teasers well ahead of the game.
Death Wish Coffee Co. won a competition held by software maker Intuit for a 30-second spot during the third quarter of the big game on Feb. 7. The Round Lake, New York, company beat more than 15,000 other small businesses in voting by the public and Intuit employees.
Death Wish Coffee Co. has won Intuit QuickBooks' annual "Small Business, Big Game" contest and will get to air a commercial on Super Bowl 50—the only small business advertising nationally on the Feb. 7 telecast. Intuit's agency, RPA, created the spot. It presents an eye-catching scene of fierce Vikings on stormy seas as a metaphor for the strong coffee's powerful punch.
More than 15,000 small businesses competed during Intuit QuickBooks' grueling nine-month "Small Business Big Game" contest to win a Super Bowl ad. The winner, Mike Brown, is owner of Albany N.Y.-based Death Wish Coffee, which generated just $6 million in total revenue last year.
Apartments.com released a 15-second teaser to what we assume will be the rental search engine’s big Super Bowl ad. For reasons still unknown, the spot stars Mr. Weezy F. Baby, otherwise known as rapper Lil’ Wayne, and George Washington, otherwise known as the first president of the United States.
Ahh, it’s that time of year where the worlds of sports and marketing collide as we approach the upcoming Super Bowl. Apartments.com just shared a short clip of their Super Bowl ad, which features an odd pairing of Lil Wayne and a fictional George Washington.
In what could be the strangest commercial aired during Super Bowl 50, Lil Wayne and "George Washington" will hang out and watch the Big Game together in an ad for Apartments.com.
Rentals listings site Apartments.com is making its Super Bowl debut this year with an advertisement that celebrates renting an apartment as an attractive alternative to owning a home.
Jeff Goldblum is going to the Super Bowl with rapper Lil Wayne and founding father George Washington. The trio will appear in an ad for Apartments.com, a housing site shelling out $10 million to run a 60-second commercial running during the game between the Denver Broncos and the Carolina Panthers.
Word to the wise: If you ever want to party with Lil Wayne, you best bring the buns. For reasons still unknown, Weezy F. Baby stars in a new Super Bowl ad for Apartments.com with his strangest collaborator yet: President George Washington.
Continuing last year's campaign with Jeff Goldblum playing tech futurist Brad Bellflower, Apartments.com and agency RPA are going to the Super Bowl to introduce America to the housing market site.
Apartments.com is making its debut in the Super Bowl with a spot celebrating apartment living. The goal of the 60-second commercial, created by RPA, is to "challenge the status quo of the 1950s, where the perception was that home ownership is the pinnacle of success," said Becky Carr, chief marketing officer, CoStar, which acquired Apartments.com. in 2014. "But that's not the case any more."
Between social media, snack breaks, and texting your pals on the sly, there are plenty of distractions to tempt you throughout your workday. But luckily there are just as many tools to help you stay on-task and accomplish everything on your to-do list and more. So we reached out to some industry experts to gather all the best tips and tricks for optimal productivity.
Honda's "Paper" spot leads the Third Annual One Show Automobile Advertising of the Year Awards.
The One Club unveiled the winners of its third annual Automobile Advertising of the Year Show, in partnership with the North American International Auto Show. Among the honorees was Honda for its "Paper" spot.
Honda has rolled out a spot for its new Civic Sedan that takes viewers inside the mind of an engineer as he dreams of what his creation will look like when it hits the road.
Honda’s new campaign for the 2016 Civic is true to form, with high-art visuals plus a big dose of animated fantasia. It is a creative palette that the automaker’s U.S. agency RPA has been keying into with recent campaigns.
The automaker's new 30-second spot for the redesigned Civic takes the consumer inside the head of one of the company's engineers, who's so old school that in his office there isn't a computer in sight, only uses paper, rules and compass.
A Honda designer blows his own mind in this visually rich ad for the 2016 Civic called "The Dreamer".
Joe Baratelli, EVP, Chief Creative Officer at RPA takes us through his biggest insights of 2015.
Farmers Insurance is bumping up brand awareness by rolling out an omnichannel campaign containing Facebook carousel ads and a mobile-optimized site featuring consumers’ most interesting claims stories.
A new campaign from Farmers Insurance features actual customer claims from the “we can’t make this stuff up” category.
The two TV spots from agency of record RPA carry the theme line “We Know From Experience.”
Deer trash your pool? Bear eat your dinner? Insurance company Farmers Insurance has "been there, covered that."
Advertising mavens have cracked the code to come up with short comedy bits that can cross over geographical boundaries and connect cultures. “Great, well-executed content has the power to work well beyond its intended use,” said Jason Sperling, executive creative director at Los Angeles ad agency RPA.
As 2015 draws to a close, it’s time for reflection on assorted industry fronts, including assessing what work was among the year’s most worthwhile creatively.
Honda said Friday that it will air a 60-second spot for its Ridgeline pickup truck during Super Bowl 50 in February, returning to the big game after a year away. The ad, created by ad agency RPA, will air during the third quarter.
Honda is coming back to the 2016 Super Bowl after sitting out this year's game. The auto brand will plug its all-new 2017 Honda Ridgeline truck in a 60-second spot by RPA in the third quarter of the Feb. 7 game.
RPA hired Gwen Conley as vice president, group media director. Conley will lead business on several agency accounts and report to Mike Margolin, senior vice president, director of audience strategy at RPA.
Honda is launching a new app on Apple and Android to provide Honda drivers free access to children’s audiobooks, to give kids something to do in the car besides play video games and to help introduce them to classic literature whose role is ebbing in the digital era.
Those who've had to deal with bored kids during a long car commute will truly appreciate "Honda Road Readers," a smart initiative that offers free kids' audiobooks to all Honda drivers.
RPA of Santa Monica hired media veteran Gwen Conley as its new vice president/group media director.
Honda’s new #OpenTheCheer program is the brand’s most ambitious effort yet to bring its proven social media chops to the auto industry’s most important promotional season.
If you’ve read about Honda’s #OpenTheCheer campaign this week you know that it uses Twitter’s new Instant Win function to give prizes instantly to consumers who retweet the automaker’s messages.
Top 10 Ads by Digital Share of Voice
Honda is doing a Twitter giveaway of a car in a promotion that includes daily gifts to participants, an extension of its year-end sell-down campaign. The #OpentheCheer program, which makes Honda the first automaker to do a Twitter car giveaway, dangles the 2016 Accord Touring and uses Twitter’s new Instant Win feature.
The carmaker worked with RPA to craft a playful video-focused campaign that uses Twitter's instant-win cards, which were recently introduced and not yet widely available.
You probably wouldn't guess that a traditional five-and-dime store--with a 16,000 square-foot space tucked away in East Aurora, N.Y.--would be up for a coveted Super Bowl commercial. Those spots, typically worth upwards of $4.5 million, are certainly beyond the means of the average private company. The winner, who will be announced in January, will score a 30-second ad spot during this year's Super Bowl on Feb. 7, 2016, courtesy of Intuit.
Great. Greater. Greatest. Those are your viewing choices in RPA's new interactive video for the Honda Civic, which lets you toggle between a couple's three date scenarios and check out vehicle features along the way.
Intuit is reviving its “Small Business Big Game” program to give one lucky small business an all-expense-paid, 30-second commercial during Super Bowl 50 produced by ad agency RPA.
Every year, Honda comes up with something new for the dreaded year-end sale campaign, which usually involves bottom-funnel ads with ribbons. Honda has traditionally given this campaign moment as much weight as it does the usual top-funnel campaigns. This time around there are five TV ads whose creative is a concatenation of live action, miniature sets and matte paintings.
In this year’s Happy Honda Days TV campaign, Honda shows the magic and wonder of the holidays in fun, whimsical ways, connecting their vehicles to the moments that make the holidays so special.
The 50 companies on our list stand out -- and give our entire industry something to aspire to.
Prolific television producers Randy Barbato and Fenton Bailey never considered their programming to be underground when they launched a talk show starring the statuesque drag queen RuPaul and a docu-series about transgender college students nearly 20 years ago.
Chubbies Shorts, Death Wish Coffee Company or Vidler's 5 & 10. Those are the top-three finishers, culled from thousands of entries, in software company Intuit's "Small Business, Big Game" contest. The winner will have a spot produced by RPA air on the Super Bowl, where the price for half-minute slots has reached $5 million this year.
The L.A. Clippers launched a new advertising campaign for the 2015–16 season titled “Together We Will,” created by agency partner RPA, headquartered in Santa Monica, CA. The integrated campaign launched with out-of-home, digital, radio and a 30-second television spot called “Pullover” that aired during the Clippers’ first home game of the regular season, versus the Dallas Mavericks.
RPA launched its new “Together We Will” campaign for the Los Angeles Clippers, centered around the 30-second spot “Pullover.”
A recent study conducted by Leichtman Research Group found that the percentage of households that subscribe to a pay-TV service of some kind is actually higher in 2015 than it was in 2005.
RPA hired David Measer as senior vice president, group strategic planning director.
“There seems to be an increase in fourth quarter 2015 over 2014 because of money coming into the market for political,” says Rachel Singer, local media negotiator at RPA.
When Honda joined Instagram in 2013, the brand’s agency, RPA, tried to have fun with its Instagram account, posting photos from events and sponsorships or perhaps a picture of the Honda “H” emblem in snow. Turns out Honda’s followers really just wanted to see a lot of sheet metal.
RPA appointed David Measer as senior vice president, group strategic planning director on its Farmers Insurance and Apartments.com accounts.
Cars used to be the big moneymaker in print and television advertising. Now, auto manufacturers are shifting their budgets to digital media to get in front of where consumers increasingly are. That means, among other things, changing the way they traditionally create ads.
Pivot, a cable and online network owned by Participant Media that focuses on social issues, turned to Pinterest to promote the second season of “Human Resources,” an original unscripted reality-comedy series that follows the employees of TerraCycle, a company that figures out ways to recycle stuff ranging from coffee brewing capsules to cigarettes.
To promote the premiere episode of the second season, Pivot’s media agency RPA collaborated with Adaptly and Pinterest to run Promoted Pins inspired by the series.
Statistics and think pieces aside, one fact becomes clearer by the hour: The world’s largest social media platforms will play an increasingly larger role in the digital marketing equation moving forward. The question remains: Which platforms will lead the pack, and how can agencies navigate a landscape that threatens their core business model?
Honda returned to the Leaderboard with its PES-animated "Paper" spot from RPA.
Honda is touting its restyled 2016 Honda Accord with a new 60-spot called “Dreams.” The 60-second ad shows a young boy immersed in his excitement about all things automotive.
In Honda's new cute spot for the Accord, the restyled car reignites a little boy's passion for cars many years later.
In this new animated short by PES, we get a look at the history of Honda in undeniably unique fashion.
Honda's "Paper" tells the brand's story -- from early motorized bikes to advanced robotics -- with stop-motion and sound effects, earning the video 11 million views and the No. 3 slot on this week's chart.
Honda's 'Paper' campaign is the brand's most stripped-down commercial in years. It is well-known through past marketing campaigns that Honda likes to tell its story. In the first commercial for Paper however, Honda is able to creatively tell its history in a flipbook-like manner.
Honda’s latest, quite brilliant effort is ‘Paper’. The clue really is in the name, too, the entire advert created with the stuff. The sequence was planned via CGI, but the end product shuns computer generation and was done entirely by hand, with stop-motion experts PES behind it.
This might just be one of the coolest advertisements of all time. And it comes from Honda, the car company, who have created the amazing 'flip paper' campaign as the latest in a long line of impressive marketing films. The artistic video takes a physical journey though six decades of Honda innovation, with multiple animators creating thousands of hand drawn illustrations - and then manipulating them all with their fingers.
Director PES' latest project, a mind-bogglingly brilliant two-minute journey through Honda’s history, created with LA agency RPA, is titled ‘Paper’ and focuses on the fact that many of Honda’s greatest creations began life as an idea on paper - hence the hand drawn animation.
Honda’s new two-minute ad ‘Paper’ doesn’t promote its latest model or show off fancy gadgets and innovations. Instead, it takes viewers back to Honda’s roots and shows them how the automobile maker has evolved since its inception.
PES--a filmmaker known for his stop-motion animation work--directed this two-minute spot, “Paper,” which deploys thousands of hand-drawn illustrations to create an intricate paper-flipping journey through Honda history. The piece depicts the many iterations of Honda engines over the years, dovetailing nicely with the company’s continuing “Power of Dreams” campaign.
With the seemingly ever-decreasing creativity and popularity of TV commercials, it’s often the undesired approach to sit through three minutes of people trying to sell you stuff while you wait for your show to come back on. However, every now and again, a gem does appear. In this case, Honda has created another stunner - showcasing the company’s “six decades of Honda innovation as multiple animators manipulate thousands of hand-drawn illustrations.”
Did you watch football on Sunday? If so, you might have caught Honda's new "Paper" ad, tracing the Japanese corporation's history through 70 years, from motorcycles to futuristic robots, all in under two minutes. But what really stuck with you was the style. It was rendered as a beautifully hand-illustrated series of cards, with engines flying out of one vehicle and tumbling into another, all seemingly animated by hands flipping the cards over.
Honda’s new ad, titled ‘Paper’, is an impressive stop-motion creation involving myriad hand-drawn illustrations, and made in-camera to narrate the evolution of the brand over the past six decades.
Stop-motion animation artist PES and ad agency RPA is behind the wheel of a new Honda ad featuring thousands of hand-drawn illustrations of the brand’s cars and motorcycles.
Oftentimes when a brand enlists the help of a well-known artist, it's buying the right to slap a logo on the end of a piece of that artist's work, hoping to appear inspired or innovative by association. But in a new spot from Honda, directed by Academy Award-nominated director and animator PES, the work is a perfect example of how the two can work together to create something that embodies both equally.
Fans of animator PES will rejoice today upon seeing the Oscar nominee's latest brand work—a remarkable two-minute Honda spot from RPA that tells Honda's entire history though an intricate paper-flipping journey.
Honda's latest ad is worth watching simply because it's fantastic animated art. The spot doesn't show off some shiny new car — instead, it takes two minutes to celebrate the history of the company and the vast array of products it produces.
In its latest ad, Honda is tracing out its evolution from a motorcycle company into a car maker — and maybe into space — one illustrated slip of paper at a time.
Honda is fueling its long-running "Power of Dreams" campaign with a major new investment. A new two-minute ad that spans the marketer's products -- from cars to boat motors -- will debut today during NFL games on CBS.
In a unique promotion, ARCO surprised its biggest fan—yes, retail gas-station brands have fans, too—with a gift that clearly meant the world to him and his girlfriend.
This feelgood film shows how west coast brand Arco rewarded one of its biggest social media "fans," Alfredo Garcia, by turning him into a comic book hero.
ARCO is running a promotion for a superfan with a custom comic book cover featuring him and his girlfriend with a focus on what he does best and his biggest passion: running a lot of long-distance races. The comic book cover features racer/Comic Con fan Garcia as “ARCO Man,” a running super hero, with “The Red Spark,” a character representing Garcia’s girlfriend, Idalia Mejia.
Intuit, the company behind the QuickBooks accounting software, hosted a unique dining experience in San Francisco and Los Angeles this month. ASSET was an accountants-only pop-up restaurant welcoming approximately 500 QuickBooks Online Accountant subscribers.
QuickBooks, Intuit's accounting software for small businesses, just opened pop-up restaurants in San Francisco and Los Angeles for an accountants-only crowd. The events, created with help from agency RPA, featured molecular gastronomy inspired by the software's timesaving features.
“Own It” – I can’t think of a better opening phrase for this blog post than the tagline of the campaign itself. Partnering with the amazing creatives at RPA, we brought a campaign to life featuring small business owners who embody the spirit of “owning it.”
Mixed martial arts fighter Ronda Rousey roundhoused her way into the national spotlight last weekend for her record-breaking 34-second win over Brazil’s Bethe Correia to claim the UFC women’s bantamweight title. But her success hasn’t been overnight. The fighter has deals with Reebok, Carl’s Jr. and lifestyle brand Buffalo David Bitton in her portfolio and has had cameos in films like “Entourage” and “Furious Seven.”
Twelve renters who take the time to write a review of their current apartment can win free rent for one year and one renter will win free rent for life in the Rent for Life Sweepstakes program now underway on Apartments.com.
Brooke Shields and Constantine Maroulis successfully turn up the drama in "As the Room Turns," a soap opera parody for La-Z-Boy.
American Idol season 4 alum Constantine Maroulis has teamed up with actress Brooke Shields for a hilariously campy La-Z-Boy commercial spoofing soap operas.
La-Z-Boy brings the drama back to the living room in its new campaign, "As the Room Turns."
"From a strategy perspective, my guess is ABC is trying to lure more viewers to the network overall," says Lisa Herdman, senior vice president and director of national programming and branded entertainment at RPA.
Apartment search website is offering free rent to encourage user reviews and social shares.
Apartments.com's campaign featuring Jeff Goldblum as a "Silicon Valley maverick" continues with some spots flagging its latest promotion. It's a pretty good one -- the chance to win free rent for a year, or even for life.
Digital living-space listing company Apartments.com is launching a campaign supporting a sweepstakes offering free rent for life. The alternative offer is also pretty good: free rent for a year. To tout the program, Jeff Goldblum reprises his role as fictive Silicon Valley-ite Brad Bellflower, the Steve Jobs of renting.
Because of LA's unique history in digital we have people and companies that have built expertise in all things performance digital.
It's 200 years from now in Apartments.com's new spot, "Rentless Future." An old man, holding what can only be considered a lightsaber cane, tells us the story of how he won free rent for life by entering reviews on the site in 2015.
As part of Adweek's Creative 100, we've chosen 30 rank-and-file agency creatives, from copywriters and art directors up to executive creative directors, who are making some of today's most creative and compelling advertising—setting the gold standard for the industry.
Reddit, the online link-sharing community that has been described as the "front page of the Internet," is the buzzy place for companies to advertise on. But as users revolt over changes that may restrict what they post, a light has been cast on the volatile nature of its community that could be great or terrible for Reddit advertisers.
Even as cycling swells in popularity as a healthy, inexpensive and eco-friendly mode of transportation, it turns out many adults, especially younger ones, can't just hop on a two-wheeler and go. They never learned to ride.
Ace Metrix tested around 2,000 ads during Q2. Standout spots over the past few months were, surprisingly, functional ads that educated viewers about the product.
Jason Reitman directs this charming spot for the Honda Pilot, in which a family car journey becomes a singalong to Weezer's "Buddy Holly."
The campaign features "The Incredible Pilot Elite" commercial, which puts Pilot in a testing facility in which it weathers various climatic conditions. A second spot, directed by Jason Reitman, gets a whole family singing Weezer's Buddy Holly.
For a family of Weezerheads in a Honda Pilot spot, 1994 never really ended. The group breaks into a rendition of "Buddy Holly."
The Fourth of July means American flags, fireworks, barbecues and a slew of marketing collateral from brands eager to capture consumer interest. Like many marketing moments, this, in theory, is not surprising as brands scramble to reach the right consumer on the right device in the right moment
Tesoro is launching a new campaign for ARCO, via Los Angeles-based RPA. Evolving the brand's "Your Car Puts Up With a Lot" message, the new ads talk about how ARCO fuel keeps your engine clean; how the brand's fuels fight engine deposits; and how they consequently enhance engine-performance.
Today, we work for over twenty large corporate brands on a national and regional basis. Our agency mission is to unlevel the playing field for our clients. It's not good enough today to simply create ads. We aspire to create competitive advantages.
Full-service agency helps clients occupy white space in the competitive landscape.
J Barbush, vice president and creative social media director at advertising agency RPA, says Twitter's product pages are an effective way to retain the charm and creative restraints of the service's 140-character limit while keeping users on Twitter in search of more information.
Honda's HR-V subcompact crossover SUV commercial targets millennials in its new ad to increase youth car consumption. The ad plays with face manipulation in the hopes that it will catch the attention of generation Y. Honda is certain that this car will meet the needs and demands of the youth through the vast variety of features.
Mike Margolin, who leads audience strategy at RPA, said that the Twitter sales team is among the best in the industry. What needs to happen now to solve the disconnect between Wall Street expectations and advertiser satisfaction is an improvement in user growth, he said.
Conventional wisdom says millennials don't buy a lot of new cars. They're too busy playing with their iPhones. Or they're ideologically opposed to gas-guzzling, pollution-spewing automobiles. Conventional wisdom is often wrong, however. And American Honda Motor Co. will try to prove it with the rollout of the all-new HR-V subcompact crossover SUV, supported by a couple of eye-catching new commercials from RPA.
RPA has debuted a pair of fantastic new ads to promote the all-new 2016 Honda HR-V Crossover and the idea that it's tailored to get just about everything right.
Over the course of several months, Executive Creative Director of advertising agency Rubin Postaer and Associates, Jason Sperling plans to publish his 165-page book on Instagram.
Rubin Postaer and Associates (RPA) SVP ECD Jason Sperling is publishing his 165-page book all on Instagram. The ad industry maven will upload animated illustrations with pages of his book over the course of several months.
Jason Sperling's new book, Look at Me When I'm Talking to You, gives brands new rules for fostering loyalty with consumers in an attention-scarce world. And the RPA executive creative director leads by example with a unique media plan for its release.
You've read books in print. You might have read books online or on a mobile device. But until now you probably haven't read a book on Instagram. Jason Sperling, executive creative director at agency RPA, on Friday began publishing his new 160-page (and growing) book, "Look at Me When I'm Talking to You," exclusively on the platform.
RPA ECD Jason Sperling, who's not one to shy away from taking things up a notch, has come out with a new advertising and marketing book, Look at Me When I'm Talking to You. Eschewing the typical launch, he's debuting tidbits of the book's content through Instagram in an effort to practice what he preaches.
Data, optimization and ROI were big themes at the 2015 Upfronts — just what the brands and agencies have been asking for. And while we're still a long way from programmatic buying of linear TV, buyers say this year's offerings are a step in the right direction.
Last year, RPA revived two pop cultural juggernauts--Ferris Bueller for Honda and Jerry Seinfeld for Acura--and gave fans a tiny taste of what was to come in advance.
The automaker will set up digs in Park City, Utah to sponsor the film at the 2013 Sundance Film Festival. The film premieres Jan. 19 at the city's Eccles Theater.
Bicoastal/London-based Park Pictures director Alison Maclean analyzes dress and tree choices from the seats of racing Acuras in the comedic holiday :30s "Dress Down" and "Ornamental" out of rp&, Santa Monica, CA. The spots feature famed financial advisor Suze Orman and famed psychologist Dr. Phil McGraw, respectively, providing fast, in-depth analysis for hapless holiday shoppers.
Ace Metrix®, the new standard in television and video analytics, today announced the Brand of the Year Watch List, a compilation of the leading TV brand advertisers in 2012 covering the automotive (luxury and non-luxury), beverages (alcoholic and non-alcoholic), candies & snacks, financial services, general business, household, insurance, packaged foods, personal care, restaurants, retail, technology (including computer hardware & software, mobile devices, and video games), and telecommunications industries.
Albert Ocampo joined RPA, Santa Monica, Calif., in a new post, brand experience director. He had most recently been a consultant at Digitas, New York, part of the Publicis Groupe, on projects for American Express.
Marvel's The Avengers was one of the biggest movies released this summer, and now it's hit DVD shelves all across America. Those grabbing the Blu-ray copy are treated to a collection of deleted scenes, one of which features the all-new Acura RDX.
Acura's all-new ILX compact luxury sedan continues its debut with a novel interactive virtual test drive application integrated into Facebook. The app, created by Acura's long-time agency of record, rp&, allows potential ILX drivers to take a spin through the African jungle, dinosaur-filled forest, and an alien-infested coastline, among other far-out locales.
Views: 18 million. Jerry Seinfeld hasn't been a TV fixture since 1998, but he can still pull the crowds. Agency RPA's Acura division, rp&, scored a crowd-pleasing win with this 2012 Super Bowl ad. It didn't quite crack the top 10 of USA Today's Ad Meter, but it landed a respectable ranking of No. 13 and has outperformed most of the big game's higher-ranking ads in terms of traction on YouTube.
METRIC, an Independent Rock' n Roll band celebrated the release of their new full-length studio album Synthetica yesterday, June 21st 2012 at Avalon.The listening party sponsored by Acura ILX, drew media and friends to congratulate the band on their new album Synthetica. The band consisting of Emily Hanes, Jimmy Shaw, Joshua Winstead and Joules Scott Keys enjoyed some hors d'oevres and drinks in an intimate setting, representing the new wave of self made musicians that's changing the business model of the music industry.
Acura has teamed up with Indie roack band Metric for the launch of the 2013 Acura ILX sedan, which Acura calls, the "gateway to the Acura brand." "This first-of-its-kind Acura integration allows the brand to meaningfully engage with a band that is recognizable and favored among Gen Y," said Acura Brand Manager Susie Rossick. "This unique program gives us a unique opportunity to tap into the interests of this younger audience and introduce the all-new ILX as the gateway to the Acura brand."
For the members of Generation Y who (hope they) have stable jobs and incomes and are (reasonably) confident about their financial future, Acura has a message: The brand has a car for you, the new "gateway" model ILX.
Automakers are spending a lot of time these days wringing their hands about whether economically beleaguered and automotively disinterested twenty-somethings will ever be willing — or able — to buy enough cars from them. So Acura has decided to bypass the angst and appeal mainly to the part of Generation Y that still has some financial wherewithal: consumers in their early 30s.
The new catchphrase in the luxury auto category is "gateway vehicle." It's all about having a car that can bring Gens X and Y into the luxury market at a level they can handle. BMW has one with the 1-Series; Lexus has the CS 200h; Mercedes will introduce the A-Class; Cadillac will have the ATX vehicle that comes in below the CTS and Infiniti is bringing its own entrant to market.
When Marvel's The Avengers assembled in Hollywood for the film's world premiere, they did so in style, shutting down the entire block outside Disney's El Capitan Theatre for a massive, tented red carpet attended by superheroic stars like Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner, Samuel L. Jackson and many more.
The world premiere of Marvel's big-budget The Avengers film at the El Capitan Theater in Hollywood on Wednesday gave us the chance to see Acura's NSX Roadster in real life as actor Robert Downey Jr., aka Tony Stark, drove the one-off concept model on the red carpet.
One auto ad that did make such a connection was Acura, he said. New to the Super Bowl this year, the brand threw a touchdown with its NSX ad featuring Jerry Seinfeld, the Soup Nazi and Jay Leno. While it might not have reached the peak of the "ads we like" polls — it finished in the middle of USA Today's Ad Meter panel — the spot will help move the metal, Wilbur said.
Jerry Seinfeld has a big hit on his hands -- 10.7 million hits and counting, actually -- for starring in an Acura commercial that will debut at the Su...
Another star-studded Super Bowl ad has just been unveiled. It's Acura's first Super Bowl ad and features two well-known car collectors, Jerry Seinfeld and Jay Leno, doing whatever it takes to be the first in line to take delivery on the Acura NSX.
After Honda's Ferris Bueller-inspired commercial found viral goodwill, a slew of companies preview their ads online several days before Sunday's big game
Jerry Seinfeld is enlisting the help of the Soup Nazi to get the first edition of the 2012 Acura NSX. Will it make a difference? See the new Super Bowl commercial and find out
Jerry Seinfeld stars in a hilarious new Super Bowl commercial for Acura.
Acura's coming NSX sports car has been generating buzz among the car-crazy ever since its debut earlier this month at the Detroit auto show. Two of those car fanatics star in a 60-second spot during Sunday's Super Bowl XLVI broadcast.
Those 30-second Super Bowl XLVI television ads were sold out before Thanksgiving - at an average price of $4 million each. And Acura is gambling on an ad featuring Jerry Seinfeld, the Soup Nazi, and Jay Leno.
Jerry Seinfeld tries his hand at bribery in a new commercial for Acura to air during the Super Bowl.
Jerry Seinfeld wants the new Acura NSX. He loves it so much, the new ad from Acura would have us believe, that he would do anything to be the first person to own one.
In case you're keeping score, '90s Seinfeld nostalgia just topped '80s Ferris Bueller nostalgia in the Super Bowl ad preview sweepstakes. Here's a clip from Acura, in which Jerry Seinfeld goes to great lengths to try to be the first person in line to get the new Acura NSX
Spots for Acura, Hulu and H&M join the growing list of ads to get advanced online debuts -- and the "Soup Nazi" even makes a cameo.
A fully integrated national advertising campaign for the launch of the all-new Acura ZDX began on Feb. 1. The strategy developed by Acura's agency of record, rp&, a division of RPA, celebrates Acura's advanced coupe concept, the first from Acura's new design studio.
Say what you will about Jerry Seinfeld, but the man clearly knows value. That's why he was willing to go to all ends of the earth to be the first man to own the Acura NSX.