Mandalay Bay came to us with a problem: How could they remain competitive in a city with the most hotel rooms on earth? To help them accomplish this, we totally repositioned Mandalay Bay as the only true resort on the Las Vegas Strip, and launched our "Resortist" campaign. We promoted the lush 120-acre property through an integrated campaign consisting of a full website redesign, social and mobile initiatives, and extensive print and out-of-home advertising.